Stomp it out
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The document summarizes the development of an anti-smoking campaign targeted at people aged 18-25. The campaign creator conducted a survey that showed most smokers in that age range care about their appearance. The proposed campaign concept uses a single model to visually show the effects of smoking versus a healthy lifestyle on a person's appearance, as the survey found appearance effects of smoking were less known than health effects. The contact for the campaign creator is provided.
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The document discusses 5 things students should know about anti-smoking ads. It summarizes research finding that ads using strategies of exposing industry manipulation and highlighting the dangers of secondhand smoke were the most effective anti-smoking messages. Additionally, it notes that while large-scale campaigns can raise awareness, personal motivation is often needed to actually quit smoking. In the author's opinion, people are unlikely to quit just because of an ad and real change requires wanting to stop for one's own health.
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The SmokeFree campaign poster aims to persuade people to quit smoking and raise awareness of the dangers of smoking through graphic imagery and facts. The poster uses a graphic image of mutations on a cigarette to visually portray the damage smoking can cause. It also includes a fact about how just 15 cigarettes can negatively impact health to catch viewers' attention. The poster provides links to SmokeFree websites to give people seeking help resources to quit smoking. The goal is to campaign against smoking by informing people of its health risks in an eye-catching way.
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This document outlines plans for a print advertisement campaign aimed at reducing alcohol intake among 16-24 year olds. It discusses selecting this target group because 21% of male and 9% of female deaths in this age range are due to alcohol. The ad will use a 1950s animated collage horror style to contrast with other campaigns and engage viewers. Slogan options are analyzed, with "Don't drown out the possibilities" selected to reference how alcohol can consume one's body and future. A poster layout is planned incorporating this slogan against a dark background with dripping text to convey the dangers of drinking.
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
Last Name 1
“Student Name”
Prof. Abdul-Jabbaar
English 102
April, 2014.
The Smoking Kid.
According to the World Health Organization, one billion people out of the world’s population of
seven billion are smokers. Furthermore, approximately one person dies every six seconds due to tobacco
smoking, which accounts for one in every ten adult deaths. Needless to say, now more than ever, the
world’s governments and health organizations are keen to raise awareness about the dangers of smoking
and eventually promote the decline of tobacco usage in general with the media as their vessel of choice,
owing to its various forms and proven ability to reach millions of people at a go. This is where we’ve
made our niche. As newly employed members of this advertising agency, it is important that you keep up
with the trends and learn from the ‘Da Vinci’s’ of this industry. Only then can you stay relevant.
Numerous campaigns have been launched worldwide but few have had the impact that the ‘Smoking Kid’
ad created by our competition over at ‘Ogilvy&Mather’ has had. The forty per cent increase in phone
calls to the Thai Health Promotion Foundation hotline after the ad was aired is undisputable proof that the
ad was in fact successful in reaching the masses and motivating them to seek professional assistance.
The ‘Smoking Kid’ ad was initially created with the mature Thai smoking population in mind. This
is seen by the fact that the ad itself is in the Thai language. The ad focuses on adults with the youngest
being at least eighteen or so, and mature enough to fully comprehend and understand the negative effects
of smoking tobacco. The message being passed through this ad, as is the same with all other anti-smoking
ads, is that smoking is harmful to one’s health and should therefore be curbed in order to prevent future
Commented [MA1]: Hook
Commented [MA2]: Transition
Commented [MA3]: Thesis
Commented [MA4]: Topic sentence
Last Name 2
complications. What is particularly striking about this ad is the fact that it employs a unique tactic where
children are used to warn adults about the dangers of smoking, whereas it is usually the other way around.
This deviation from the norm, in my opinion, is what makes the ad even more effective than the usual
‘shock and scare’ methods that other ads use every so often.
It becomes apparent as soon as you watch the ad that the creators were focused on appealing to the
audience’s emotions. Smoking adults are a common sight in society. Young teenagers who smoke are
chastised in many social settings as being in a rebellious phase. However, mere children smoking is just
downright atrocious and in most cases isn’t tolerated, endorsed or encouraged. Therefore, having a child
walk up to a smoking adult and ask to borrow a lighter would no doubt elicit a particular r ...
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This document summarizes a research report on the influence of social media advertising on youth. The report found that while older youth were not easily manipulated by continuous advertising, younger siblings aged 16-20 were more influenced in their actions. Some youth felt anxious or felt pressure to purchase products after seeing cosmetics or energy drink ads. However, one high school student noted she ignores most ads and is more influenced by sponsored videos from influencers, though she is aware they are paid promotions. The report provides examples of positive and negative social media campaigns and their effects, and recommends that brands avoid sexualization, specify targets, and promote positive messages in ads.
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2) Amnesty International aimed to raise awareness of domestic abuse through a dark, eye-catching poster of a beaten boy.
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The document discusses 5 things students should know about anti-smoking ads. It summarizes research finding that ads using strategies of exposing industry manipulation and highlighting the dangers of secondhand smoke were the most effective anti-smoking messages. Additionally, it notes that while large-scale campaigns can raise awareness, personal motivation is often needed to actually quit smoking. In the author's opinion, people are unlikely to quit just because of an ad and real change requires wanting to stop for one's own health.
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The SmokeFree campaign poster aims to persuade people to quit smoking and raise awareness of the dangers of smoking through graphic imagery and facts. The poster uses a graphic image of mutations on a cigarette to visually portray the damage smoking can cause. It also includes a fact about how just 15 cigarettes can negatively impact health to catch viewers' attention. The poster provides links to SmokeFree websites to give people seeking help resources to quit smoking. The goal is to campaign against smoking by informing people of its health risks in an eye-catching way.
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The document discusses an anti-drink driving campaign. The purpose is to raise awareness and change attitudes about drink driving. The aim is to discourage driving after drinking. Techniques used in the campaign include a bold headline to catch attention, shocking imagery of a covered body after a failed rescue attempt, and informal language to seem less threatening. Statistics show the campaign has been successful, as road accidents and casualties involving alcohol have greatly decreased over 30 years, and attitudes towards drink driving have changed from acceptable to taboo.
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This document outlines plans for a print advertisement campaign aimed at reducing alcohol intake among 16-24 year olds. It discusses selecting this target group because 21% of male and 9% of female deaths in this age range are due to alcohol. The ad will use a 1950s animated collage horror style to contrast with other campaigns and engage viewers. Slogan options are analyzed, with "Don't drown out the possibilities" selected to reference how alcohol can consume one's body and future. A poster layout is planned incorporating this slogan against a dark background with dripping text to convey the dangers of drinking.
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
Last Name 1
“Student Name”
Prof. Abdul-Jabbaar
English 102
April, 2014.
The Smoking Kid.
According to the World Health Organization, one billion people out of the world’s population of
seven billion are smokers. Furthermore, approximately one person dies every six seconds due to tobacco
smoking, which accounts for one in every ten adult deaths. Needless to say, now more than ever, the
world’s governments and health organizations are keen to raise awareness about the dangers of smoking
and eventually promote the decline of tobacco usage in general with the media as their vessel of choice,
owing to its various forms and proven ability to reach millions of people at a go. This is where we’ve
made our niche. As newly employed members of this advertising agency, it is important that you keep up
with the trends and learn from the ‘Da Vinci’s’ of this industry. Only then can you stay relevant.
Numerous campaigns have been launched worldwide but few have had the impact that the ‘Smoking Kid’
ad created by our competition over at ‘Ogilvy&Mather’ has had. The forty per cent increase in phone
calls to the Thai Health Promotion Foundation hotline after the ad was aired is undisputable proof that the
ad was in fact successful in reaching the masses and motivating them to seek professional assistance.
The ‘Smoking Kid’ ad was initially created with the mature Thai smoking population in mind. This
is seen by the fact that the ad itself is in the Thai language. The ad focuses on adults with the youngest
being at least eighteen or so, and mature enough to fully comprehend and understand the negative effects
of smoking tobacco. The message being passed through this ad, as is the same with all other anti-smoking
ads, is that smoking is harmful to one’s health and should therefore be curbed in order to prevent future
Commented [MA1]: Hook
Commented [MA2]: Transition
Commented [MA3]: Thesis
Commented [MA4]: Topic sentence
Last Name 2
complications. What is particularly striking about this ad is the fact that it employs a unique tactic where
children are used to warn adults about the dangers of smoking, whereas it is usually the other way around.
This deviation from the norm, in my opinion, is what makes the ad even more effective than the usual
‘shock and scare’ methods that other ads use every so often.
It becomes apparent as soon as you watch the ad that the creators were focused on appealing to the
audience’s emotions. Smoking adults are a common sight in society. Young teenagers who smoke are
chastised in many social settings as being in a rebellious phase. However, mere children smoking is just
downright atrocious and in most cases isn’t tolerated, endorsed or encouraged. Therefore, having a child
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This document summarizes a research report on the influence of social media advertising on youth. The report found that while older youth were not easily manipulated by continuous advertising, younger siblings aged 16-20 were more influenced in their actions. Some youth felt anxious or felt pressure to purchase products after seeing cosmetics or energy drink ads. However, one high school student noted she ignores most ads and is more influenced by sponsored videos from influencers, though she is aware they are paid promotions. The report provides examples of positive and negative social media campaigns and their effects, and recommends that brands avoid sexualization, specify targets, and promote positive messages in ads.
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1) SmokeFree aimed to inform people about the dangers of smoking through graphic images and facts. The posters used shocking visuals and simple messaging to grab attention.
2) Amnesty International aimed to raise awareness of domestic abuse through a dark, eye-catching poster of a beaten boy.
3) A voting campaign encouraged youth participation through a colorful poster with statistics about low youth turnout.
4) Deaffest created access to media for deaf communities through film festivals and minimalist posters communicating through sign language.
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Research template
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1) An NHS anti-smoking campaign used shocking imagery and facts to persuade people to quit smoking and show the health damage caused by smoking.
2) A YMCA campaign featured an image of a homeless girl to raise awareness of youth homelessness and encourage donations to help young people find housing.
3) An Australian media group called Youthworx Media uses colorful graphics and videos on its website to provide media education and experience to young people.
I:\University Of Central Qld\Technology\Powerpoint Smoking
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- The leaflet and montage video will contain information about smoking risks and benefits of quitting, aimed at informing the target audience.
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The event was a comedy night and dinner held at La Tasca restaurant in Leeds to raise money for Sue Ryder Care hospice. Guests paid £15 for a meal, drink, and two comedy performances. La Tasca donated the food and venue space. Comedians performed for free. Raffle prizes were also donated. The event included welcoming guests, decorating with Sue Ryder items, serving meals, comedy acts, and a concluding raffle. Guests enjoyed the food and comedians. The event raised £280 for Sue Ryder Care.
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This document provides information about a public health campaign in the UK called Smokefree/public health England. The purpose of the campaign is to change public attitudes about smoking and reinforce the message that smoking is harmful and dangerous to both smokers and those around them. It aims to shock people into quitting smoking by graphically depicting the damage caused by cigarettes inside the body. The techniques used focus on shock value, presenting a graphic image of a cigarette transformed into a cancerous tumor to disgust smokers and make them reconsider the effects of smoking. The campaign directs people to search "Smokefree" for more information and to connect smokers trying to quit. While the impact of this individual campaign is unclear, anti-smoking campaigns collectively are effective
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Research template
The document summarizes three case studies:
1) An NHS anti-smoking campaign used shocking imagery and facts to persuade people to quit smoking and show the health damage caused by smoking.
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I:\University Of Central Qld\Technology\Powerpoint Smoking
Smoking rates in Australia remain high, with 30% of men and 27% of women smoking on average 18 cigarettes per day. By age 15, 25% of boys and 28% of girls are regular smokers. Smoking causes numerous health issues like cancer, heart disease, and strokes. Cigarettes contain over 4000 chemicals, including 60 carcinogens. Anti-smoking campaigns in Australia use graphic images and messages to highlight the health risks of smoking and encourage smokers to quit.
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The document discusses plans for creating a leaflet and montage video to promote smoking cessation as part of the Better Health campaign. Key points:
- The creator will select a theme from the Better Health campaign and produce a creative outcome in response.
- Research on target audiences of smokers aged 16-20 was conducted through surveys and focus groups to understand smoking habits and impacts.
- The leaflet and montage video will contain information about smoking risks and benefits of quitting, aimed at informing the target audience.
- A schedule is outlined for completing the leaflet, video, and a supporting blogger over the week.
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The document discusses a social awareness campaign in India to reduce smoking. It provides background on the large number of tobacco users in India and health consequences of smoking. The campaign aims to target current and occasional smokers aged 15-40 through public messages highlighting health risks and helping smokers quit. Strategies include public service announcements, workshops, a helpline, and community initiatives. The campaign hopes to target women smokers and reduce smoking in public places to protect non-smokers. It provides a multi-phase rollout plan and estimated annual budget of 16 million rupees focused initially in Maharashtra.
Research template week 1 v2
This document contains information about several posters designed for social campaigns. It discusses the purpose, aims, and techniques used in posters addressing illegal tiger fur trading, smoking, drug dealing, and meth use. For each poster, it provides context on the issue being addressed and examines the impact of using visual and textual elements to raise awareness and change attitudes. While single posters may have limited direct impact, the document suggests they can effectively contribute to larger efforts over time to address complex social and environmental problems through education and prevention.
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If you are smoker and love smoking then this presentation is just for you. Checkout this presentation shared by Morakot Goh about smoking hazardous to your health. Please share this presentation more and more in your network to help someone to motivate for no smoking. Don’t forget to follow Morakot Goh on twitter https://twitter.com/MorakotGoh
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I:\University Of Central Qld\Technology\Powerpoint Smoking
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Event report
The event was a comedy night and dinner held at La Tasca restaurant in Leeds to raise money for Sue Ryder Care hospice. Guests paid £15 for a meal, drink, and two comedy performances. La Tasca donated the food and venue space. Comedians also performed for free. The event included a raffle with donated prizes. Guests enjoyed the food, comedians, and atmosphere. The event raised £280 for the hospice.
Event report
The event was a comedy night and dinner held at La Tasca restaurant in Leeds to raise money for Sue Ryder Care hospice. Guests paid £15 for a meal, drink, and two comedy performances. La Tasca donated the food and venue space. Comedians also performed for free. The event included a raffle with donated prizes. It raised £280 for the charity while providing an enjoyable night of food, drinks and laughter.
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The document summarizes a cake sale event held to raise money for Alzheimer's Society. The event was held outside a Tesco supermarket and raised £25.20 through the sale of cakes, exceeding the £20 goal. While press coverage was limited due to late planning notifications, over 70 people attended, increasing awareness of Alzheimer's Society. For future events, earlier finalization of details would allow for more effective publicity.
Event report
The event was a comedy night and dinner held at La Tasca restaurant in Leeds to raise money for Sue Ryder Care hospice. Guests paid £15 for a meal, drink, and two comedy performances. La Tasca donated the food and venue space. Comedians performed for free. Raffle prizes were also donated. The event included welcoming guests, decorating with Sue Ryder items, serving meals, comedy acts, and a concluding raffle. Guests enjoyed the food and comedians. The event raised £280 for Sue Ryder Care.
News release final
Over 6,000 women in Peterborough have pledged to participate in a Race for Life event in June to raise money for cancer research. The annual 5k run/walk has raised over £327,000 for Cancer Research UK since 1994. A spokesperson says the women are united in their determination to beat cancer and do extraordinary work fundraising to save lives. Cancer Research UK hopes to raise £334,000 from this year's Peterborough event.
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The document summarizes the author's experience writing a letter to two local newspapers about their coverage of the royal wedding. The author addressed a popular topic while also giving a differing opinion. Their letter was published in both the Cambridge Evening News and The Hunts Post, though the latter abridged the letter, making the opinion seem more one-sided. A subsequent letter to the same newspaper from another person agreed with the points made in the original letter.
Why i chose pr
The author chose a career in public relations because they are attracted to how the industry is always changing and reinventing itself. They enjoy the variety of opportunities in public relations, from writing press releases to implementing campaigns. The author also likes that public relations allows them to be creative and think outside the box when developing new campaign ideas. They believe their quirky mind and ability to form relationships with different types of people will help them succeed in public relations.
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TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...
share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
Role of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of Hyperthyroidism
Stomp it out
- 1. Campaign Illustration<br />‘Stomp it out’<br />3362325581025In April, I was contacted by Robbie Symonette, a photography student at the University of Wales. <br />Robbie was working on a ‘Stomp it out’ campaign that aimed to stop young people from smoking. He had run out of ideas and asked for my help in creating a new, creative, fresh brief.<br />Picture taken from www.gettyimages.co.ukThe target publics for this campaign were smokers aged 18-25.<br />Firstly I looked at the most effective campaign out at the moment – The image on cigarette packets showing the effect that smoking has on your organs.<br />Using these campaigns as an influence, my idea was to show the effect smoking has on a person’s appearance. <br />I wanted some proof to back up my idea – Everybody knows that smoking effects your organs but how many are aware that it also affects your appearance? And do my target audience even care enough about their appearance to let this campaign question there smoking habits? To provide evidence behind my concept, I created a survey (http://www.surveymonkey.com/s/NVBF996)– ultimately proving that the majority of my target public who smoke, care about their appearance. 27 people aged 18-25 participated:<br /> <br />QuestionYes (%)No (%)Do you smoke?59.3%40.7%Do you take pride in your appearance?88.9%11.1%Are you aware of the effects smoking has on your appearance? 55.6%44.4%Which are you more aware of?The effect of smoking on your organs100%The effect of smoking on your appearance?0%<br />My final idea: <br />-504825102870<br />The idea behind this is have one model representing two lifestyles: A healthy lifestyle (left), and alternatively an unhealthy lifestyle led by a person who chooses to smoke (right). By only using one model, a clear comparison can be made between the two.<br />My client (Robbie Symonette) can be contacted at robbie_symonette@hotmail.co.uk <br />