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2. Australian Statistics in 2009
30% of men and 27% of women are smokers
Average 18 cigarettes a day
By the age of 15, 25% of boys and 28% of girls are regular
smokers (source: www.smokingstatistics.org)
Smoking causes 80% of all drug related deaths
(Source: www.cyh.com)
(image: courtesy of clipart)
3. The Facts
Smoking:
Is addictive – more than heroine or cocaine
Makes your clothes, hair and breath smell
Turns your teeth and fingers yellow
Increases risk of stroke and heart attack
Increases risk of developing diabetes
Is the most common cause of lung, throat
and mouth cancer
(Website Source: http://www.cyh.com/HealthTopics/HealthTopicDetails.aspx?p=240&np=158&id=2099)
4. Some Reasons:
Young people are attracted to the image:
Because their friends and family are
smokers
Cultural Influences
Source: Children Youth and Women’s Health Service
5. Why Do Young People
Start Smoking?
Think of Some Reasons
Image: Courtesy of ClipArt
7. Over 4000 Chemicals!!!!
(60 of which are carcinogenic)
Image courtesy of ClipArt
Source: www.willwilliams.co.uk/common-issues/smoking/whats-in-a-cigarette)
19. Answer the following:
• Who is the audience?
• What is the campaign trying to say?
• How does they make you feel?
• Do you think the message is clear
and effective?
20. Anti-Smoking TV
Commercials
Cigarette Advertising is banned in Australia but there
are numerous anti-smoking campaigns in Australia
and around the world. View the following:
http://www.youtube.com/watch?v=1MF4sCvkAAA
http://www.youtube.com/watch?v=JndtG8Y7yfw
http://www.youtube.com/watch?v=SfAxUpeVhCg
Answer the following questions:
21. Questions
How are each of these ads different?
Who is the primary target audience?
How do the ads make you feel?
Which ad do you think is most effective?
What would your anti-smoking campaign
look like?
How do these ads compare to
the images and radio ad?
22. Your Task:
Design your own anti-smoking campaign.
Choose your audience (peers, parents,
friends, smokers in general)
Choose your media
Consider which emotions you are targeting
(fear, guilt, shock)
Think about the main message of your
campaign.
24. There’s hope……
People can and do quit smoking
But, it won’t be easy because smoking is
an addiction.
(Image and sound courtesy of ClipArt)
25. Final Task
To compile a resource kit for your
target audience to assist them to quit
smoking.
Include things such as information,
tips and strategies, support groups,
help lines.