Cake sale write up
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The document summarizes a cake sale event held to raise money for Alzheimer's Society. The event was held outside a Tesco supermarket and raised £25.20 through the sale of cakes, exceeding the £20 goal. While press coverage was limited due to late planning notifications, over 70 people attended, increasing awareness of Alzheimer's Society. For future events, earlier finalization of details would allow for more effective publicity.
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![Events Management<br />‘Grab your cake and eat it’<br />Contents<br />Event Brief.................................................................................................................................. 3<br />Aims and Objectives............................................................................................................... 3<br />Planning........................................................................................................................................4<br />Publicity...................................................................................................................................... 5<br />Preparation................................................................................................................................ 6<br />The Event.................................................................................................................................... 7<br />Conclusion.................................................................................................................................. 8<br />Cake Sale<br />Grab your cake and eat it – In aid of Alzheimer’s!<br />________________________________________________________________<br />Brief:<br />The event is a Cake Sale. <br />My event will be held outside Tesco Extra, Huntingdon.<br />An advantage of this venue is that Tesco is the market leader of supermarkets and so is already a popular location. <br />It will be held on Sunday 1st April 2011 between the hours of 11:00 – 15:00<br />In the case of all cakes selling out before 15:00, the event will end early.<br />It is in aid of Alzheimer’s Society.<br />In order to use the venue, we came under agreement that all funds raised would go to ‘Tesco Charity of the Year 2011’ – Alzheimer’s Society<br />The event has an open invitation<br />Aim of Event:<br />The aim of my event is to raise money in aid of Alzheimer’s Society.<br />We can adapt this aim to SMART objectives:<br />SPECIFIC – I aim to raise money for Alzheimer’s Society. <br />MEASURABLE – I hope to have raised £20 by the end of the event. <br />ACHEIVABLE – Realising cakes are generally a price inelastic product, they will be sold for a small but suitable price. Customers may be more persuaded to buy due to the fact all proceeds are going to charity. <br />REALISTIC – I think this is a realistic aim as although there are costs for ingredients etc, these costs will not be deducted from the final profit. This is my personal contribution to Alzheimer’s Society.<br />TIMED – This hopes to have been achieved by 15:00 on Sunday 1st May 2011.<br />I also aimed to raise the awareness of Alzheimer’s Society.<br />Planning<br />The following is based on Cutlip and colleague’s planning model:<br />1. Defining PR problem – Situational Analysis:<br />3133725110490Alzheimer’s Society depends on the public to raise money for research into the cause, cure and prevention of dementia.<br />2. Planning and programming – Strategy:<br />Organize a cake sale outside Tesco Extra, Huntingdon to raise money in aid of Alzheimer’s Society. <br />3. Taking action and communication – Implementation<br />Publicise by media such as local newspapers, radio and word-of-mouth. Send out press release up to 14 days prior to the event and contact local radio up to 7 days prior the event. <br />4. Evaluating the programme<br />The amount of money raised will show us what difference we have made to Alzheimer’s Society. Each time a cake is sold, I will remind the customer where there money is going which will raise their awareness of the cause – Meaning the more units sold, the more people who will become aware of the charity. <br />Management at Tesco Extra, Huntingdon agreed to provide us with the tables to use as stalls.<br />Working with a low budget, we simply made a basic ‘Alzheimer’s Society Cake Sale’ sign to go on the end of the table on Microsoft Word.<br />Publicity <br />NOTE: Due to Tesco giving us permission to use the store as the venue just a week prior to the event, I was unable to get press releases out in time.<br />A press release was sent to ‘The Hunts Post’ as well as ‘Cambridge Evening News’. None were published, as editors received the press release too close to their publishing date and so did not have time to put it in.<br />In regards to invitation lists, the event had an open to all members of the public. <br />This enabled us to use all different methods of promotion. We received a mention from a local radio station, Heart FM and also put promotional posters up around Huntingdon town 5 days prior to the event.<br />A facebook page was also made to help publicise the event. This was a way in which I could get the information across to all active social network users.<br />-7429501113790Aware of the value of an advocate, I also contacted Alzheimer’s Society in regards of the possibility of getting a celebrity supporter promoting the event in a sound format in which we could play as a Tannoy announcement in Tesco in order to gain customer interest. This was my response: <br />Preparation<br />When baking the cakes, I had help from the following people:<br />,[object Object]](https://image.slidesharecdn.com/cakesalewriteup-110923020627-phpapp01/85/Cake-sale-write-up-1-320.jpg)
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The event was a comedy night and dinner held at La Tasca restaurant in Leeds to raise money for Sue Ryder Care hospice. Guests paid £15 for a meal, drink, and two comedy performances. La Tasca donated the food and venue space. Comedians also performed for free. The event included a raffle with donated prizes. It raised £280 for the charity while providing an enjoyable night of food, drinks and laughter.
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The event was a comedy night and dinner held at La Tasca restaurant in Leeds to raise money for Sue Ryder Care hospice. Guests paid £15 for a meal, drink, and two comedy performances. La Tasca donated the food and venue space. Comedians performed for free. Raffle prizes were also donated. The event included welcoming guests, decorating with Sue Ryder items, serving meals, comedy acts, and a concluding raffle. Guests enjoyed the food and comedians. The event raised £280 for Sue Ryder Care.
News release final
Over 6,000 women in Peterborough have pledged to participate in a Race for Life event in June to raise money for cancer research. The annual 5k run/walk has raised over £327,000 for Cancer Research UK since 1994. A spokesperson says the women are united in their determination to beat cancer and do extraordinary work fundraising to save lives. Cancer Research UK hopes to raise £334,000 from this year's Peterborough event.
Letter of publication
The document summarizes the author's experience writing a letter to two local newspapers about their coverage of the royal wedding. The author addressed a popular topic while also giving a differing opinion. Their letter was published in both the Cambridge Evening News and The Hunts Post, though the latter abridged the letter, making the opinion seem more one-sided. A subsequent letter to the same newspaper from another person agreed with the points made in the original letter.
Why i chose pr
The author chose a career in public relations because they are attracted to how the industry is always changing and reinventing itself. They enjoy the variety of opportunities in public relations, from writing press releases to implementing campaigns. The author also likes that public relations allows them to be creative and think outside the box when developing new campaign ideas. They believe their quirky mind and ability to form relationships with different types of people will help them succeed in public relations.
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Cake sale write up
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