The document summarizes the agenda for the STIMAstudents conference on experience marketing. It describes the four teams organizing the event - communications, sponsoring, logistics, and keynote speakers. It then outlines the schedule which includes presentations from industry professionals on using experience marketing, a lunch and learn session with entrepreneurs, and a young prozzz networking event. The goal of the conference is to discuss how brands can increase customer engagement through experiential marketing tactics.

2. What is STIMAstudents?
4 teams
SPONSORING Goodiebag, stand sponsors, food and drinks sponsors, …
COMMUNICATIONS Social media, mailings schools, copywriting, …
LOGISTICS Transport, warehouse sponsored gifts, truck rent, animation, …
KEYNOTE SPEAKERS Direct contact point, host at congres, …
#STIMAsc13
@STIMAstudents

3. Who are the STIMAstudents?
PRESIDENTS SPONSORS LOGISTICS
THOMAS
PIETER NOORTJ TIM JELLE SUZANNE THOMAS DRIES
E
COMMUNICATIONS KEYNOTE SPEAKERS
KELLY JULIE IEBEN HENRI MICHAEL KOEN
#STIMAsc13
@STIMAstudents

4. This year’s theme
Experience marketing (or ‘Experiential
marketing’) is all about the experience that
brands give to their consumers in order to
increase their engagement.
The Joe Piler booth at Rock Werchter,
unpacking your new iPhone, the aroma you
smell when you enter an Abercrombie & Fitch
store, web usability of Amazon,
Eva_Belgacom as helpdesk on Twitter, …
These are all perfect examples of experiences
in which customers become active
participants in a marketing effort, offline
and online.
#STIMAsc13
@STIMAstudents

5. ‘Specials’ edition 2013
• MORE INTERACTIVE THAN Q&A, twitter wall, Young Prozzz, …
EVER BEFORE
• LUNCH AND LEARN Young entrepreneurs talk about their start-up
• YOUNG PROZZZ Networking event with walking drink
#STIMAsc13
@STIMAstudents

6. On stage!
13
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14

7. On stage!
GINO
VAN OSSEL
• PROFESSOR IN RETAIL AND TRADE
MARKETING AT VLERICK
• FASCINATED BY HOW PEOPLE SHOP
#STIMAsc13
@STIMAstudents

8. On stage!
SOPHIE
PONET
• NESPRESSO – PR & COMMUNICATION
MANAGER
• NESPRESSO’S VISION ON EXPERIENCE
MARKETING
#STIMAsc13
@STIMAstudents

9. Free Nespresso all day long!
On stage! Thank you Sophie! ;)
SOPHIE
PONET
• NESPRESSO – PR & COMMUNICATION
MANAGER
• NESPRESSO’S VISION ON EXPERIENCE
MARKETING
#STIMAsc13
@STIMAstudents

10. On stage!
BERT
VAN WASSENHOVE
• HEAVEN CAN WAIT (Fusion Wijs)
• EXPERIENCE MARKETING IN ONLINE FIELD
• MOTORCYCLE LOVER
#STIMAsc13
@STIMAstudents

11. On stage!
POLLE
DE MAAGT
• KLM- CASE (CONVERSATION MANAGEMENT)
• “BE LESS ABOUT ADS AND MORE ABOUT ACTS”
#STIMAsc13
@STIMAstudents

12. Lunch break
#STIMAsc13
@STIMAstudents

13. Lunch & Learn! Suprise act!
CHRIS DEMEYERE WOUTER NUYTTEN CEDRIC DEWEECK
ENTREPRENEURS ABOUT THEIR START-UPS
EACH 15 MINUTES
#STIMAsc13
@STIMAstudents

14. On stage!
JULIEN
BLANCHEZ
• GOOGLE – COUNTRY MANAGER
• HOW GOOGLE THINKS OF EXPERIENCE
MARKETING AND SOME EYE OPENING
FACTS AND FIGURES
#STIMAsc13
@STIMAstudents

15. On stage!
PETER VERBIEST
& BOB MADOU
• BOONDOGGLE & KBVB
• ABOUT MARKETING ‘BELGIAN RED
DEVILS’
#STIMAsc13
@STIMAstudents

16. On stage!
ALAIN
MANDERS
• SQUARE MELON – COMMUNICATION
AGENCY
• EXPERIENCE MARKETING AT
FESTIVALS
#STIMAsc13
@STIMAstudents

17. On stage!
PHILIPPE
GYSEN
• REDBULL – MARKETING MANAGER
• EXTREME SPORTS AS EXPERIENCE
MARKETING: REDBULL STRATOS,
CRASHED ICE, …
#STIMAsc13
@STIMAstudents

18. Young Prozzz!
 JENS MORTIER (MORTIERBRIGADE)
• NETWORKING EVENT TO WRAP
UP THE DAY  KRISTIEN VERMOESEN (FINN
PUBLIC RELATIONS)
• SPEED DATE WITH EXPERTS
 CAIN RANSBOTTYN (THINK MEDIA)
• WALKING DRINK
 KOEN THEWISSEN (PROXIMITY
BBDO)
AND MANY MORE…
#STIMAsc13
@STIMAstudents

19. FOLLOW US: LIKE US:
@STIMAstudent FACEBOOK.COM/STIMASTUDE
s NTS
#STIMAsc13