SlideShare a Scribd company logo
@JanDeCoster
www.JanDeCoster.com
What Mormons can teach us
about future brand engagement.
Physics
“ Science is like sex:
sometimes something useful comes out,
but that is not the reason we are doing it. “
Richard P. Feynman
Pinecap
Magnolia
DODGE DARE DAYS
Near death experience generator
Camera
Antenna
6h battery
Antenna
WiFi hub +50ms
Recording server
Dodge Dare Days
MINI FAN THE FLAME
single pixel display
ENJOY YOUR POWER
shock-vertising
ROBOT
physical manifestation of empathy
YUMMY
Time Lapse
Perfection
Functionality
Quality
Flawlessness
Purpose
Perfection
Functionality
Quality
Flawlessness
Purpose
Imperfection
Empathy
Flaws
Beauty
a Soul
Bradley
HERB
HERB
Robots will steal our jobs
Sooner or later Robots
will kill us all
Design and Behaviour
make us like or fear Robots
the Robot Soul
Circle of Empathy
from Kevin Kelly and the Mormons
Long before robots will match our physical and
intellectual capabilities,
they will match our empathic capabilities.
Robots will have the adventures
humans are not capable of.
Robots will be here
long after all humans are gone.
So let’s make
Robots !
THANK YOU
@JanDeCoster
www.JanDeCoster.com

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Presentation Jan De Coster for STIMA Students 2014