In this session, learn how enterprise customers use AWS storage services to address different storage requirements. Learn how Electronic Arts and H3 Biomedicine manage their data flow from on-premises systems to the cloud, giving them a centralized build system and storage flexibility by leveraging enterprise storage gateways. The State of Texas uses AWS and partner solutions to modernize and secure their office file services, and backup and recovery systems, achieving dramatic savings and productivity gains without compromising IT efficiency.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Sabina Joseph, Global Ecosystem Segment Leader, Storage Partners
Isaiah Weiner, Storage Partner Solutions Architect
October 2015
STG308
How Electronic Arts, State of Texas, and H3
Biomedicine Use AWS Storage Services to
Extend Capabilities and Protect Data

2. What to Expect from the Session
• Overview of AWS storage options
• Key use cases and leveraging partner solutions
• Customer Confessions – Killer Benefits!!!
• State of Texas DSHS Cloud-Enabled IT-as-a-Service Model
• Mike Cardwell – CIO, State of Texas, DSHS
• H3 Biomedicine Cloud-Enabled Genomics-Driven Cancer Drug
Discovery
• Bret Martin - Principal Research Computing Architect, H3 Biomedicine
• Electronic Arts Cloud-Enabled – Managing A Large, Single, Global File
Distribution System and Central Storage Model
• Michael England – Storage Architect, Electronic Arts
• AWS Building Blocks and Call to Action

3. Fundamental Storage Options
Amazon S3
Highly scalable object storage
1 byte to 5TB per object
11 9’s durability
Amazon EBS
High performance block storage
device
1GB to 16TB per volume
Mount as drives to instances with
snapshot/cloning functionalities
Amazon Glacier
Long term object archive
Extremely low cost per gigabyte
11 9’s durability
Disks for
instances
Slow, rare access
Managed archival
system
Managed object
storage
Amazon EFS
File System for EC2
SSD based, NFSv4
Fully managed
Multi-AZ redundancy
Managed file
storage

4. Storage Use Case: Backup and Archive
Backup Servers/Tapes
Internet
Amazon S3
Back up data set
stored in the cloud
Amazon Glacier
AWS Storage
Gateway
Note: There represent a subset of many partner solutions available on AWS

5. Storage Use Case: Hybrid NAS and File Sharing
On-Premises NAS
Internet
Amazon S3
Bursting for Compute, Storage
and File Sharing
Amazon EBS
Virtual Hybrid NAS
Amazon
WorkSpaces
Amazon
EFS
Amazon
EFS
Note: There represent a subset of many partner solutions available on AWS

6. October 2015
DSHS’s Transformation To
IT-as-a-Service Delivery
Mike Cardwell, CIO, Texas Department of State Health Services

7. • One of the largest state public health agencies in the US
• 12,000 employees
• More than 500 locations
• Annual budget of ~$3 billion
About DSHS

8. DSHS Services
Family & Community
Health Services
State Regulatory
Services
Disease Control &
Prevention
Regional & Local
Health Services
Vital Statistics:
Events, Records, …
Mental Health &
Substance Abuse

9. • #1 DSHS cost point: State Data Center expenditure
• DSHS had a need to replace legacy file servers
• New technologies enabled several benefits:
• TCO Reduction
• Business Continuity & Resiliency
• Patient Data and Information Security
• New cloud-enabled possibilities: security,
deduplication, mobility, efficient management…

10. Yesterday’s Consumption-Based IT Model
desktops File Servers
laptops
office servers
offsite transport offsite vault
optional
encryptionBackup software
Challenges
• Traditional Technologies = Complexity
• Tape Backups = Long Recovery Time
• Manual Processes = Prone To Error
• Pay for Systems, Not Utilization
• No Secure, Simple File Sync Option
• Data Security Only for Data At Rest
tape backup
of servers
People-Intensive Managed Service

11. IT-as-a-Service: Transformation Is Inevitable
The consequences of not embracing this
transformation could be profound. If IT organizations
fail to offer IT as a service from internal and external
clouds, or resist supporting remote users, internal
customers will spend more of their IT budgets elsewhere,
and could eventually bypass the IT organization entirely.
Drue Reeves,
VP & distinguished analyst

12. Today’s Cloud-Enabled Opportunity
Cloud Drivers Compelling
DSHS’s Decisions
• Software-Based Infrastructure
• Massive economies of scale
• Low-variable subscription costs
• Tiered pricing discounts

13. An Infrastructure-As-a-Service Leader
- Scalable Data Center Infrastructure
- Secure ‘Virtual Private’, Firewalled
- Ease of Management
- Pay-as-We-Go
Enterprise File Services Platform
- All-In-One: Backup, Sync, NAS
- Remotely-Managed, Automated
- Supports On-Premises Offices and Cloud
- Data is Fully Encrypted At The Source
Texas DSHS IT Selection

14. DSHS Cloud-Enabled IT-as-a-Service Model
Achievements
• One Solution for Backup & DR
• Fully Automated, No Manual Processes
• Data Is Available Across All Devices;
Encrypted At The Source
• Pay for Utilization; Strong Deduplication
• Complete Visibility to Supply Chain
• Data Can Be Instantaneously Recovered
By IT Users; Is “Always On”
IT-as-a-Service Delivery Automation Tools
office desktops
Cloud Storage Gateway
NAS + Backup Appliance
laptops
office servers
Delivery
Middleware
mobile
DSHS Virtual Private Cloud
EC2 • S3

15. DSHS Savings Projection
Cost projections are based on our current usage of storage capacity
in use, in the Cloud. This price includes maintenance, support,
monitoring and local storage.
Year 0
2014
Year 1
2015
Year 2
2016
Year 3
2017
Year 4
2018
CTERA Investment
Projected Savings:
$3.3M over 5 years
75% TCO Reduction

16. DSHS IT-as-a-Service Transformation
With AWS and CTERA
Then Now
Security
Data Is Encrypted When Vaulted Data Is Encrypted at the Source;
on Every Device
Agility
Lead Time =
Up To Six Months
Lead Time =
Deploy In Days
Management Traditional IT is Labor Intensive
Services Are
User-Friendly; Automated
Mobility
Data Contained To Offices; Backups in
Vaults
Data & Backups Available Anywhere;
Push-of-Button
Relevance
IT is a
Cost Center
IT is a Taxpayer Conscious
Business Partner

17. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Bret Martin (@bret_martin)
Principal Research Computing Architect, H3 Biomedicine
October 2015
Genomics-Driven Cancer Drug
Discovery with AWS and Avere

18. H3 Biomedicine Overview
Founded in 2011 by Harvard and Broad scientists
Funded by Eisai, Inc.
H3 Biomedicine’s vision:
Translate cancer patients’ genomes into powerful therapeutics

19. When in doubt, sequence it!
Plummeting
sequencing costs
+
Powerful insights
=
Mounds of data

20. Early days on AWS: MIT StarCluster and Amazon S3
• Shell scripts submitted to Grid
Engine scheduler
• All data downloaded and
uploaded to/from Amazon S3
• Completely disjoint from local
development environment

21. Evolution of H3 NGS workflows: Luigi, Docker, and Avere
• Atomic, idempotent workflow
scheduling with Luigi
• Environment management with Docker
• Unified local/cloud filesystem with
Avere
• Seamless transitions from interactive
work, to pipeline dev, to scale-out

22. Storage Challenges
Lots of data, growing quickly
Focus on science, not storage management and IT
Preserve investment in on-premises storage in the medium term
Present traditional file system to “bridge” users and applications to the cloud
Long term, want object storage benefits (efficiency, scale, simplicity)

23. Compute Challenges
Fluctuating demand for compute
Massive compute demand at peak times
Low demand at non-peak times
Avoid large capital investments
Need familiar and accessible environment for scientists

24. H3 Biomedicine Architecture Overview
• 2 VPCs
• 1 Gbps AWS Direct
Connect location
with VPN backup
• AWS services
accessed over
Direct Connect

25. Benefits of Amazon S3
Amazon S3 Use
Store public genomic data
Process on Amazon EC2 or on-
prem
Output results to Amazon S3
Sequencing-as-a-Service
Data delivered directly to
Amazon S3
Future
Store private genomic data
Amazon S3
Bucket 2
Bucket 1
On-Premises Storage
NAS
On-Premises Compute
Amazon EC2
Public
Data
SEQaaS
Data
Private
Data

26. Benefits of Amazon EC2 with Avere
Benefits of Amazon EC2 use
Scale-out compute
Analyze more data in less time
Zero capital investment
Benefits of adding Avere
Access on-premises NAS
Cache data on Amazon EC2
15x latency reduction
Familiar file protocols
Scale Avere vFXT with
clustering
Amazon S3
Bucket 2
Bucket 1
On-Premises Storage
NAS
On-Premises Compute
Amazon EC2
vFXT
Compute Farm
Public
Data
SEQaaS
Data
Private
Data

27. How we use Avere vFXT
• Virtual deployment of AvereOS using Amazon EC2
instances
• 3 x r3.2xlarge
• 4 TB encrypted Amazon EBS (10 x 400 GB volumes)
• Deployed with AWS CloudFormation
• Managed using web interface and SSH
• Metrics available on things like hot files, hot clients,
IOPS

28. Where We Are Going
Move “center of gravity” to cloud
Reduce on-premises storage
and compute
Physical Avere FXT
• Low-latency access to AWS
• Move/mirror data to AWS
Explore and develop more
therapies, faster
Amazon S3
Bucket 2
Bucket 1
On-Premises Storage
NAS
Physical FXT
On-Premises Compute
Amazon EC2
vFXT
Compute Farm
Public
Data
SEQaaS
Data
Private
Data

29. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Michael England – Storage Architect, EA
October 2015
Electronic Arts
Managing Large File Distribution with the
Cloud and a Global File System

30. About Electronic Arts

31. Evolution of Game Development
2005
• Game Dev concentrated in single studio
locations
• Limited need to distribute builds globally
• Game builds up to 5GB
• >90% local infrastructure
2015
• Titles developed across multiple EA locations
• Distributed development – within EA and 3rd parties
• Centralized services – QA, Certification, Localization
• Game Builds up to 120GB
• Multiple iterations of Builds to improve Quality
• Up to 30+TB / day of Game Builds distributed

32. Before the Cloud – Slow Build Distribution
• Each office with its own island of storage
• Point to point connections
• Large file transfers over FTP
• Game builds needed to be transferred DAILY

33. Solution – Amazon S3 + Panzura
AWS cloud
Each office has a
Panzura Appliance
The appliances connect
using a VPC to one S3
bucket and form a single
global file system.

34. Business Impact
• Collaboration improved
• Total costs decreased
• Enables large-scale elastic Compute
• Cloud based architecture supports rapid change in
development sites, with no change to underlying
infrastructure
• Cloud storage model allows for
dynamic growth

35. Collaboration Improvements
The Full Asymmetric Advantages of the Network Can be Utilized
Data Flows From the Source to
the Cloud Once
Data is Moved From the
Cloud to the Targets in
Parallel
If Data is Moved to ‘N’ Targets, the
Overall Performance is INCREASED
‘N’ times
10 Mbps
10 Mbps 10 Mbps 10 Mbps 10 Mbps 10 Mbps
A single file system means all sites have the same data at the same time
Only changed blocks move each night
Therefore, everyone can work from the most recent build at the start of their working day
Romania and San Jose have the same access to data.

36. Technology Enabling Collaboration
Shift is a custom built service, for
secure movement of pre-release
and final stage builds. Three
services provided by Shift include:
Submission / Validation
• Platform and content specific processing
• Fingerprinting
Storage / Transfer
• Cloud based storage and replication
between international data centers
(Amazon S3)
• Cached in local sites
Delivery / Transformation
• Content provided on media or to a
network location. i.e. Game Teams, QA,
Cert. Loc

37. IT Cost Reduction
Old World New World
NetApp filers at each location
Backup media server at each location
Disk based “dedupe” at each location
Tape at each location
WAN optimization at each location
MPLS, point to point link at each office
Small Panzura server at each location
Panzura snapshots included
Rely on snapshots + S3 durability
NA
NA
Cheap internet at each location
Millions on a 3 year refresh cycle Less than $25,000/mo
Millions in savings to the technology budget and the business sees faster time
to market on blockbuster games. Everyone wins.

38. The Future of IT for Game Development
• Driving use of elastic compute services
• Achieving a higher level of cloud usage to improve game
dev applications - and how they are integrated
• Shifting infrastructure costs to other value add projects

39. What’s next?
• Building blocks for enterprises
• Leveraging your investments
• Call to action!

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41. Leveraging your investments

42. Call to Action: recreate what you’ve learned
• AWS Partner Network
• https://aws.amazon.com/partners/
• APN Competency Program
• https://aws.amazon.com/partners/competencies/
• APN Storage Competency
• https://aws.amazon.com/backup-recovery/partner-solutions/
• AWS Partner Pavilion
• AWS Partner Solutions Explorer
• Artists Foyer on Level 2

43. Remember to complete
your evaluations!

44. Thank you!