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Speakers:
Noel Yuhanna, Principal Analyst, Forrester
Matt Stump, CTO and Co-founder, SourceNinja
Robin Schumacher, VP Products, DataStax


©2012 DataStax                                1
DATASTAX




   Big Data Big Value

   Noel Yuhanna, Principal Analyst




            © 2009 Forrester Research, Inc. Reproduction Prohibited
©2012 DataStax                                                                   2
©2012 DataStax   3
World’s data is more than a Zeta Byte!


    1,000,000,000,000,000,000,000 Bytes
                 (That’s 135GB of data for every person on Earth!)

                    Most data now lives outside of Corporate Data Centers!

                           Data will double over the next 4 years!




                   How much data are you using in your organization?




©2012 DataStax                                                               4
Structured
        Terabytes                     Variety
                         Volume                     Unstructured
        Petabytes
                                                    Semi-structured
                              3V’s 1C
                         Velocity   Complexity   Processing data
    Speed of ingestion




©2012 DataStax                                                        5
©2012 DataStax   6
©2012 DataStax   7
©2012 DataStax   8
©2012 DataStax   9
©2012 DataStax   10
Difficult to scale,no redundancy

                 Increased cmplexity

                 Inability to query

                 Wasted hardware

                 Increased cost
©2012 DataStax                                     11
Flexible schema

                 Easily to scale,increased redundancy

                 Fast enough for web requests

                 Consolidate existing services

                 Full text indexing

                 Hadoop support
©2012 DataStax                                          12
©2012 DataStax   13
©2012 DataStax   14
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©2012 DataStax   16
©2012 DataStax   17
©2012 DataStax   18
©2012 DataStax   19
•     Full-text indexing
    •     Trigrams
    •     Rich data formats (PDF,Word,HTML)
    •     Flexible Schema
    •     Easy interop (REST,CSV,XML,JSON)
    •     Geo-spatial search
    •     Highlighting
    •     Auto-suggest
    •     Faceted search and filtering

©2012 DataStax                                20
©2012 DataStax   21
Storm




©2012 DataStax           22
Increased performance
                 by 700% while growing
                      data by 500%




©2012 DataStax                           23
Reduced operational
                    costs by 40%




©2012 DataStax                         24
Reduced operational
                    costs by 40%




©2012 DataStax                         25
Deleted 15,000 lines of code




©2012 DataStax                                  26
©2012 DataStax   27
Speakers:
Noel Yuhanna, Principal Analyst, Forrester
Matt Stump, CTO and Co-founder, SourceNinja
Robin Schumacher, VP Products, DataStax


©2012 DataStax                                28
Overview of DataStax
        • Founded in April 2010
        • Commercial leader in Apache Cassandra™, the popular
          open-source “big data” database
        • 170+ customers
        • 45+ employees
        • Home to Apache Cassandra Chair & most committers
        • Headquartered in San Francisco Bay area
        • Funded by prominent venture firms




©2012 DataStax                                              29
Who’s using Cassandra?




©2012 DataStax           30
Why DataStax?
          DataStax helps you move faster by delivering enterprise-class
          NoSQL database solutions, powered by Apache Cassandra, that
          are specifically architected to handle big data in a very efficient and
          cost-effective way.

                 Database Software & Tools
         •       DataStax Enterprise Edition
         •       DataStax Community Edition
         •       DataStax OpsCenter
         •       Drivers & Connectors

                  Support & Services

         •       Production Support
         •       Consultative Help
         •       Professional Training
         •       Online Documentation

©2012 DataStax                                                                      31
Next Steps
          Download DataStax Enterprise and try it in your own
          environment.

           • Go to
             www.datastax.com/download
           • Download a copy of DataStax
             Enterprise
           • Installs and configures in
             minutes
           • Completely free for
             development use; subscription
             required for production
             deployments




©2012 DataStax                                                  32
Move Faster.




©2012 DataStax                  33

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Getting Big Value from Big Data

  • 1. Speakers: Noel Yuhanna, Principal Analyst, Forrester Matt Stump, CTO and Co-founder, SourceNinja Robin Schumacher, VP Products, DataStax ©2012 DataStax 1
  • 2. DATASTAX Big Data Big Value Noel Yuhanna, Principal Analyst © 2009 Forrester Research, Inc. Reproduction Prohibited ©2012 DataStax 2
  • 4. World’s data is more than a Zeta Byte! 1,000,000,000,000,000,000,000 Bytes (That’s 135GB of data for every person on Earth!) Most data now lives outside of Corporate Data Centers! Data will double over the next 4 years! How much data are you using in your organization? ©2012 DataStax 4
  • 5. Structured Terabytes Variety Volume Unstructured Petabytes Semi-structured 3V’s 1C Velocity Complexity Processing data Speed of ingestion ©2012 DataStax 5
  • 11. Difficult to scale,no redundancy Increased cmplexity Inability to query Wasted hardware Increased cost ©2012 DataStax 11
  • 12. Flexible schema Easily to scale,increased redundancy Fast enough for web requests Consolidate existing services Full text indexing Hadoop support ©2012 DataStax 12
  • 20. Full-text indexing • Trigrams • Rich data formats (PDF,Word,HTML) • Flexible Schema • Easy interop (REST,CSV,XML,JSON) • Geo-spatial search • Highlighting • Auto-suggest • Faceted search and filtering ©2012 DataStax 20
  • 23. Increased performance by 700% while growing data by 500% ©2012 DataStax 23
  • 24. Reduced operational costs by 40% ©2012 DataStax 24
  • 25. Reduced operational costs by 40% ©2012 DataStax 25
  • 26. Deleted 15,000 lines of code ©2012 DataStax 26
  • 28. Speakers: Noel Yuhanna, Principal Analyst, Forrester Matt Stump, CTO and Co-founder, SourceNinja Robin Schumacher, VP Products, DataStax ©2012 DataStax 28
  • 29. Overview of DataStax • Founded in April 2010 • Commercial leader in Apache Cassandra™, the popular open-source “big data” database • 170+ customers • 45+ employees • Home to Apache Cassandra Chair & most committers • Headquartered in San Francisco Bay area • Funded by prominent venture firms ©2012 DataStax 29
  • 31. Why DataStax? DataStax helps you move faster by delivering enterprise-class NoSQL database solutions, powered by Apache Cassandra, that are specifically architected to handle big data in a very efficient and cost-effective way. Database Software & Tools • DataStax Enterprise Edition • DataStax Community Edition • DataStax OpsCenter • Drivers & Connectors Support & Services • Production Support • Consultative Help • Professional Training • Online Documentation ©2012 DataStax 31
  • 32. Next Steps Download DataStax Enterprise and try it in your own environment. • Go to www.datastax.com/download • Download a copy of DataStax Enterprise • Installs and configures in minutes • Completely free for development use; subscription required for production deployments ©2012 DataStax 32