Stevia is the popular name for the stevia rebaudiana plant, which is the sweetest of the stevia species and has long been used as a sweetening agent.

1. Presented by:
Leena Mittal
Director & CEO: Herboveda India

2. Historical Perspective : Stevia
• The plant Stevia rebaudiana has been used for more than 1,500 years by
the Guaraní peoples of South America, who called it ka'a he'ê ("sweet
herb"). The leaves have been used traditionally for hundreds of years in
both Brazil and Paraguay to sweeten local teas and medicines, and as a
"sweet treat".
– 1887: Modern Discovery By Dr. Moises Santiago Bertoni
– 1908: the first cultivated crop of stevia was harvested
– 1931: Two French chemists isolate Stevioside leading way to production
– 1970: Japan has been using Stevia and has banned Aspartame and
Saccharin. More than 50% of Japan’s sweetener market is covered by
Stevia.
– 1990: Cultivation throughout the world

3. Stevia in use
Country USA KOREA AUSTRALIA MALAYSIA JAPAN CHINA INDIA
Avg. Age 78.7 82.3 82.8 75.0 83.7 76.1 68.3

4. Why Stevia?
SACCHARIN ASPARTAME SUCROLOSE STEVIA
Zero Calories
Lose weight
Destroys brain cells
Causes bloating, Diarrhea,
Gas

5. Why not Sugar?
• Causes Obesity
• Harmful for Diabetics
• Harmful for Heart Patients
• Depletes Body of Various Nutrients
• Depresses Immune System
• Accelerates ageing
• Increases appetite
• Decreases the Effects of Antioxidants

6. Why Not Aspartame?
• Causes neurological changes
• Destroys brain cells
• Stimulates appetite
• Difficult to lose weight
• Some instances show that Aspartame also causes Sudden Heart Attacks
• 75% of food additive related complaints in the US are about Aspartame

7. Why Not Sucralose?
• Causes organ, reproductive and genetic damage
• Causes bloating, diarrhea, gas, etc.
• Contains chlorine which is proven carcinogen. Causes shrunken thymus
glands and enlarged liver and kidneys.
• Negative effect on liver, spleen and kidney.
• Stimulates appetite

8. Why Not Saccharin?
• Causes Cancer
• Weight Gain
• Allergic Reaction
Saccharin sodium may cause some individuals to experience a potentially severe allergic reaction,
mainly due to the presence of sulfonamides. Symptoms of an allergic reaction to saccharin include
headache, difficulty breathing, the sudden appearance of a skin rash or hives and diarrhea.

9. Why Stevia?
• Boon for Diabetics
• Weight Loss Aide
• Stevia for Hypertension
• Stevia for Tooth Care
• Stevia for Digestion
• Antimicrobial
• Skin Care
• Addictions
• Cardio tonic

10. Why Stevia?
• Boon for Diabetics
Continuous intake of Stevia, induces the beta
cells of pancreas to produce more insulin.
This in turn reduces the dependence on oral
as well as injectable insulin and controls
diabetes.
• Weight Loss Aide
Apart from having zero calories, the incredible
trait of Stevia to reduce hunger pangs and
satiate sooner enables it to aid the weight
reduction process
• Stevia for Hypertension
The extraordinary healing trait of the Stevia
plant enables it to treat chronic hypertension
and improve overall health.

11. Why Stevia?
• Stevia for Tooth Care
The naturally occurring Stevia plant is 250 to 300 times sweeter than sugar
and possesses anti-bacterial properties that removes plaque while
improving the overall condition of the teeth.
• Stevia for Digestion
The indigenous people of Paraguay have used Stevia for centuries for
improving digestive and intestinal functions. Capable of calming the
stomach when upset, Stevia also assists in a swifter recovery from minor
disorders.
• Antimicrobial
The anti-microbial trait of the Stevia plant enables it to hinder the
reproduction of harmful bacteria along with a host of other highly contagious
organisms that spur various health problems. Continual usage of Stevia
results in diminished occurrences of cold and flu.

12. Why Stevia?
• Skin Care
The incredible antiseptic properties of Stevia allow it to be used on the skin
as well. Protecting the skin against ageing, Stevia also removes acne and
protects the human skin from various other skin problems. The antibacterial
property of the Stevia plant makes it extremely efficient for treating cuts as it
accelerates the healing period while simultaneously destroying the harmful
bacteria.
• Addictions
According to some research on Stevia, the all natural Stevia plant and its
extracts reduce the yearning for tobacco and its products along with alcohol
and greasy food products
• Cardio tonic
Though the tests and research on Stevia is an ongoing process, certain
studies indicate that Stevia could be extremely effective in strengthening the
cardio vascular system of the human body.

13. Benefits of Stevia
• Naturally sweetens
• Zero calories, Zero Carbohydrates
• 250-450 times sweeter than sugar
• Increases glucose tolerance and inhibits glucose absorption
• Stabilizes blood sugar levels
• Non-toxic
• Can resist heat upto 325 degree Celsius
• Aid to weight loss and weight management

14. Benefits of Stevia
• Eliminates dandruff, retains
natural hair colour
• Non-glycemic
• Lowers elevated blood pressure
• pH stable (3-9)
• Anti-oxidant
• Tightens skin
• Heals cuts
• Non-fermentable
• Dilutes blood vessels
• Digestive aid
• Zero-fat
• Reduces the craving for sugar
• Reduces inflammation
• Reduces the craving for tobacco
• Safe for children

15. Herboveda India
• Stevia Tablets
• Stevia Drops (Liquid)
• Stevia Leaves
• Powdered Extracts
• Stevia Sachet

16. Prospective customer for So Sweet
• Dietitian
• Diabetologist
• Ayurveda medical shop
• Hospital
• Poly Clinic
• Hotel
• Restaurant
• Sweet Shops
• Chemist Retail Store
• Modern Retail Store
• Super Market

17. Other Application of Stevia
• Diet coke
• Health Drinks
• Energy Drinks
• Chocolate
• Milk
• Food companies
• Plant pharmacies

18. Commercial Brands

19. Thank You