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The ‘open’ issue - value Steven Ramage Executive Director, OGC OSGIS, 22 June 2010 University of Nottingham
Standards are like parachutes: they work best when they're open. 																Mary McRae, OASIS
In our increasingly  connected world
How much is geospatial?
The open geospatial opportunity
Copyright © 2010, Open Geospatial Consortium, Inc. Standards make the distribution of geospatial information understandable — not just for government technologists, managers, and decision support analysts, but for all stakeholders, including industry partners. NASA study key findings, 2005
locating people and saving lives = value
Need to determine value
aip aviation benefitbim building catalogs citygml consortium datadefence disaster earth geosemanticsgeospatialgeoss global grid hydrology  ogcopen source information infrastructure security interoperability linked data locationisorights management gmlsecurity metadata standards systems valueweb services meteorology military models observation ocean science search sensor smart grid  societal environmental soa
How do we define value?
Sustainable Development Education & Research Utilities Health  eGovernment Energy Emergency Services Geosciences Consumer Services
Josh Lieberman, Traverse Technologies  – “ Value from the OGC is enabled not just because interoperability projects and test beds take place, but because the OGC has made them possible in the first place. Without the OGC they wouldn’t even have happened. ”
Knowledge exchange network 								(term borrowed from EuroGeographics)
Ian Painter, Snowflake Software -  “ Sponsors get incredible value for money through access to multiple sets of experts and technologies. It would cost them a lot more in terms of time and money if they were not able to use the OGC process. Participants also benefit from direct feedback for product research. ”
Cost savings  through collaboration
Kylie Armstrong , Landgate – “ When you are delivering spatial web services on behalf of 20 government agencies to more than a 1000 organisations running their own spatial systems, you need standards. Using the internationally recognised OGC and ISO standards for both the architecture and web services has been essential to our success. ”
Tangible measures of return
Copyright © 2010, Open Geospatial Consortium, Inc.
Intangible measures of return
Locating international displaced persons 	Supporting poverty alleviation initiatives  		Protection from catastrophic loss of records 			Protection/enhancement of natural resources 		Improved timeliness and quality of data/services 	Legal compliance/protection against claims  Catalyst for partnerships and information (knowledge) sharing
Value must  be measured
Geospatial Enterprise Integration Maturity Model 		June 24, 2009  (Revision of White Paper originally published March, 2006  		by David Sonnen, John Moeller and David LaBranche)
A value model for standards?
Copyright © 2010, Open Geospatial Consortium Total Cost of Participation
Standards take  time to develop
OGC influence Shape the standards platform Gain application/domain awareness  Understand user needs and players’ strategic agendas Form partnerships  ”Connect the dots" between systems and application domains Users – collaborate with providers for well-documented cost savings from using standards-based architectures Users – see which companies are serious about the standards that matter to users Copyright © 2010, Open Geospatial Consortium
OGC Interoperability Program A sponsor's investment is leveraged by the investment of other sponsors, reducing each sponsor's share of the initiative cost  Aggregated investment and interest attracts participation of technology providers who contribute resources to develop, test and demonstrate the ability of draft standards to address sponsor interoperability requirements Integration at a cost much lower than  one-off integration projects  Protect technology investments Copyright © 2010, Open Geospatial Consortium
Opportunities for Governments OGC membership helps governments stimulate economic activity New businesses contribute to national competitive advantage  New products and services and more affordable offerings yield  commerce, profit, employment and international competitiveness Users of products based on open standards compete more  effectively in international markets As more agencies and private sector partners produce and host  data, and as the Web becomes the dominant delivery mechanism, Spatial Data Infrastructures (SDIs) become increasingly useful to  governments at all levels and to a growing array of industries  The OGC's work in sensor webs, geospatial rights management,  service chaining, geosemantics, data quality advances SDI development Copyright © 2010, Open Geospatial Consortium
Copyright © 2010, Open Geospatial Consortium, Inc. Five value factors – NASA study ,[object Object]
Social (or non-direct, public) value
Government foundation/operational value

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Steven Ramage OGC OSGIS 2010

  • 1. The ‘open’ issue - value Steven Ramage Executive Director, OGC OSGIS, 22 June 2010 University of Nottingham
  • 2. Standards are like parachutes: they work best when they're open. Mary McRae, OASIS
  • 3. In our increasingly connected world
  • 4. How much is geospatial?
  • 5. The open geospatial opportunity
  • 6. Copyright © 2010, Open Geospatial Consortium, Inc. Standards make the distribution of geospatial information understandable — not just for government technologists, managers, and decision support analysts, but for all stakeholders, including industry partners. NASA study key findings, 2005
  • 7. locating people and saving lives = value
  • 9. aip aviation benefitbim building catalogs citygml consortium datadefence disaster earth geosemanticsgeospatialgeoss global grid hydrology ogcopen source information infrastructure security interoperability linked data locationisorights management gmlsecurity metadata standards systems valueweb services meteorology military models observation ocean science search sensor smart grid societal environmental soa
  • 10. How do we define value?
  • 11. Sustainable Development Education & Research Utilities Health eGovernment Energy Emergency Services Geosciences Consumer Services
  • 12. Josh Lieberman, Traverse Technologies – “ Value from the OGC is enabled not just because interoperability projects and test beds take place, but because the OGC has made them possible in the first place. Without the OGC they wouldn’t even have happened. ”
  • 13. Knowledge exchange network (term borrowed from EuroGeographics)
  • 14. Ian Painter, Snowflake Software - “ Sponsors get incredible value for money through access to multiple sets of experts and technologies. It would cost them a lot more in terms of time and money if they were not able to use the OGC process. Participants also benefit from direct feedback for product research. ”
  • 15. Cost savings through collaboration
  • 16. Kylie Armstrong , Landgate – “ When you are delivering spatial web services on behalf of 20 government agencies to more than a 1000 organisations running their own spatial systems, you need standards. Using the internationally recognised OGC and ISO standards for both the architecture and web services has been essential to our success. ”
  • 18. Copyright © 2010, Open Geospatial Consortium, Inc.
  • 20. Locating international displaced persons Supporting poverty alleviation initiatives Protection from catastrophic loss of records Protection/enhancement of natural resources Improved timeliness and quality of data/services Legal compliance/protection against claims Catalyst for partnerships and information (knowledge) sharing
  • 21. Value must be measured
  • 22. Geospatial Enterprise Integration Maturity Model June 24, 2009 (Revision of White Paper originally published March, 2006 by David Sonnen, John Moeller and David LaBranche)
  • 23. A value model for standards?
  • 24. Copyright © 2010, Open Geospatial Consortium Total Cost of Participation
  • 25. Standards take time to develop
  • 26. OGC influence Shape the standards platform Gain application/domain awareness Understand user needs and players’ strategic agendas Form partnerships ”Connect the dots" between systems and application domains Users – collaborate with providers for well-documented cost savings from using standards-based architectures Users – see which companies are serious about the standards that matter to users Copyright © 2010, Open Geospatial Consortium
  • 27. OGC Interoperability Program A sponsor's investment is leveraged by the investment of other sponsors, reducing each sponsor's share of the initiative cost Aggregated investment and interest attracts participation of technology providers who contribute resources to develop, test and demonstrate the ability of draft standards to address sponsor interoperability requirements Integration at a cost much lower than one-off integration projects Protect technology investments Copyright © 2010, Open Geospatial Consortium
  • 28. Opportunities for Governments OGC membership helps governments stimulate economic activity New businesses contribute to national competitive advantage New products and services and more affordable offerings yield commerce, profit, employment and international competitiveness Users of products based on open standards compete more effectively in international markets As more agencies and private sector partners produce and host data, and as the Web becomes the dominant delivery mechanism, Spatial Data Infrastructures (SDIs) become increasingly useful to governments at all levels and to a growing array of industries The OGC's work in sensor webs, geospatial rights management, service chaining, geosemantics, data quality advances SDI development Copyright © 2010, Open Geospatial Consortium
  • 29.
  • 30. Social (or non-direct, public) value
  • 33.
  • 35.
  • 39.
  • 43. Reuse, adaptation and consolidation
  • 45.
  • 46.
  • 49.
  • 50. Note: A 7-point scale is used (1: Strongly disagree with the benefits; 7: Strongly agree with the benefits.) Prepared by: Xia (UIUC) & Zhao (UNCC), 2009
  • 51. Standards decision for technology providers Plan A - Pursue standards. Commit resources. Transition products. Work with competitors and partners. Plan B - Continue working in isolation. Keep proprietary control of customers.
  • 52. The standards decision (alternate view)
  • 53. Understand, define and communicate value
  • 54. Thank you for listening
  • 55. Standards help us save ➼ Time ➼ Money ➼ Energy ➼ Economies ➼ Lives Eye on Earth Summit Dec 2010, Abu Dhabi

Editor's Notes

  1. The Open Geospatial Consortium (OGC) is the only body dedicated to geospatial standards only. However, it works in collaboration with a number of other Standards Development Organisations (SDO), such as IEEE, IETF, NCOIC, OGF, ISO, CEN and OASIS.
  2. The volume of information being exchanged and flowing around the world is phenomenal, but how much of it is open and interoperable?
  3. Access, discovery, sharing and reuse are key to delivering value for business activities underpinned by geospatial data, software and services.
  4. First we need to establish the value that geospatial data, software and services bring to the market as a whole. Then we can start to drill down into communities of practice and then determine the value gained at an organisational level in line with their vision and mission.
  5. How do we place a value on locating international displaced persons, alleviating poverty or saving lives?
  6. Value changes per industry sector or domain and also on an organisation by organisation basis according to their vision and mission.
  7. There are so many inputs today for any practitioner in this domain. How do you weight and assign value to all the different areas?
  8. OGC enables interoperability, which then underpins business activities.
  9. This is what you get as an integral part of OGC membership – it offers vast opportunities, but difficult to measure.
  10. If you tried to undertake the activities that the OGC offers as an integral part of the organisational modus operandi, it would be very expensive for both sponsors – who would have to invest in coordinating and possibly paying multiple organisations to address their specific issues and for participants in areas like test beds and interoperability initiatives – who would have a significant presales cost and would not get the structured feedback or involvement of others.
  11. The cost of setting up test beds or interoperability initiatives without the process and structure offered by the OGC would be crippling for many organisations. It would simply be very expensive for others.
  12. OGC enables interoperability, which then underpins business activities.
  13. Traditional ROI – productivity and cost savings, cost avoidance, etc.
  14. Every event has a knock-on effect, at the most basic and fundamental level this is the loss of life, looking beyond the human aspect then comes the financial impact on areas like insurance and infrastructure redevelopment.
  15. Starting to play more of a role across all our lives because of natural disasters, such as floods, volcanoes, earthquakes, etc.
  16. In addition to the traditional ROI measures, there are those areas where value is more difficult to measure because it is not immediately obvious in monetary or financial terms. However, it may be incredibly important in terms an organisation’s vision or mission.
  17. First we need to establish the value that geospatial data, software and services bring to the market as a whole. Then we can start to drill down into communities of practice and then determine the value gained at an organisational level in line with their vision and mission.
  18. There are some existing models which incorporate or reference geospatial standards.
  19. After some desk research it seemed difficult to find such a thing. This was for all standards, not just geospatial standards.
  20. This is a simple model, but it highlights that there are a number of inputs and outputs that need to be considered. Ideally there would be a model for each community of interest that is then applied at a local or organisational level. This is the objective of the emerging OGC Business Value Working Group.
  21. These savings come first to participants, later to the public
  22. The NASA case study compared two approaches. One using open, OGC standards, the other not using them. The non-OGC approach developed a standard for dataexchange and data content only. Most of the usershad standardized on one software platform and datawere published in a popular file format. This formatwas open in the sense that it was published, but it wasproprietary in the sense that it was controlled by one company rather than by community consensus as set forth in US Office of Management and Budget Circular No. A-119 (“Memorandum for Heads of Executive Departments and Agencies: Federal Participation in the Development and Use of Voluntary Consensus Standards and in Conformity Assessment Activities”).
  23. This was something Sir Tim Berners-Lee presented back in 2005 as part of his W3C work. It is still valid today.
  24. This is the challenge we all face whether it is for geospatial data, software and services or related to the necessary standards that underpin and facilitate interoperability in these areas.
  25. Contact me if you agree or disagree
  26. Standards may even be helping to save our planet