This is my final project for ADV 420. In this presentation I will discuss my idea for a digital strategy for Steve Madden.

1. Steve
Madden
Digital Strategy
Sarah Samyn

2. Steve Madden: A Brand
● Fashion Brand

3. Currently
● Web
● Social
● App

4. Plan of Action
● Build interest
● Build relationship
● Optimize search engine
● Update website on mobile
● Update app
● Keep relationship with customer

5. Creating Interest & Building a Relationship
● Advertise through social media
○ Twitter
○ Facebook
○ Instagram
○ YouTube
● Track customers interests
● Use social media to interact with consumers

6. SEO
● Key words
○ Designer Shoes
○ Steve Madden Shoes
○ Fashion Shoes
○ Shoes and Accessories
● Budget: $5-$10
● Improve brand’s search results

7. Website on Mobile
● Mobile view is tight difficult to navigate
● Make mobile more consistent with computer
view of website
Computer view
Mobile view

8. App
● Confusing setup
● A lot of pages and tabs to move through
● Difficult to return to previous page
○ Minimize amount of tabs and pages

9. Email
● Get people to enter email into website
● Email them weekly
● Customize emails to personal buying habits

10. Conclusion
● Advertise more to target audience
● Build a relationship
● Help consumers find you
● Continue relationship with consumers