The document discusses branding and the duties of brand management. It lists various aspects of branding such as innovation, awareness, image, and loyalty. It also lists tools for branding like blogs, social media, videos, and presentations. Finally, it outlines the many duties of brand management, which include managing the brand strategy and vision, collaborating across teams, developing new products, marketing efforts, creative development, research, and working with agencies.

1. BRANDing
THE
by Amit Gaosandhe
M y D u t I e s

2. BRANDING
is
Innovation
Awareness
Image
Quality
Style
Features
Recognition
Community
Loyalty
Faith
Satisfaction
Revenue
by Amit Gaosandhe

3. Well-Designed Site
Write Blogs
RSS Feeds
e-Newsletter
Search Engine
Optimization
Social Networking
Tweets
Branding Tools
by Amit Gaosandhe

4. Branding Tools
Communities
Press Releases
Product Video Uploads
Conference
&PresentationsPower Point
Presentations
by Amit Gaosandhe
Seminars

5. My Duties
•Manage the brand that supports new
brand promise, brand vision, brand
position, brand architecture and
achieves overall business goals for the
brand.
•Participates in brand strategy
discussions and in setting a bulls-eye
consumer target
•Works collaboratively with marketing
communications to execute product
designs consistent with a determined
communications hierarchy and a
global style guide
•Participates on a cross-functional
team to develop new products
•Leads and collaborates with research
& engineering to develop and execute
innovation platform pathways, product
innovation and renovation
Cont…..
by Amit Gaosandhe

6. My Duties
•Manage the day-to-day activities
associated to all marketing efforts,
including, project management,
creative development, cross-functional
implementation, campaign tracking and
reporting as necessary.
•Develop and execute creative in
support of the brands and related
products.
•Works closely with all relevant Media
houses to integrate media mix plans
•Conducts market research and
identifies and tracks market trends in
company’s industry.
•Assist with management of third party
agencies
And Many More…………..
by Amit Gaosandhe

7. Rushing
towards
Innovation
Thanks
by Amit Gaosandhe