Head of Innovation at EzyInsights, a ''content discovery and news tracking tool'' uit Helsinki, met als klanten onder andere Linda. Ezyinsight nam deel aan het MediaMatters programma, onderdeel van de nieuwe track Business in Media, dat draait om het vergroten van omzet, werkgelegenheid en winstgevendheid van mediabedrijven.

1. The fastest trending
content discovery tool
for newsrooms

2. Over 100 customers around the world

3. ● Changed the way
they work
● Social Media editors
moved downstairs
to the newsroom
● Improved
performance that
has been noticed by
their competitors
● Roles are merging
(editor / social /
journalist)

5. Posts
Engagement
Links 80% 70%
Video 14% 19%
Photo 3% 2%
Streaming Video 3% 8%

6. Start with a question

7. How often
should I post?
When shouldn’t
I post?
What should I post
right now?
What type of post
should I make?
What are they
posting?
Can I post the same
thing twice?
What are people
reading right now?

10. Regulate
posting
with ease

12. See when readers are engaging

13. EzyInsights products:
Realtime - The tool for now. Used by over 5000
journalists across 16 countries
Intelligence - Powerful, accurate historical
analysis. Launches end of Sept 2017.

14. Thank you!
More Info:
ezyinsights.com
steve@ezyinsights.com
Nicole Mooren
EzyInsights
Country Manager
BENELUX