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16 pt 3
- 1. EDITING • At thebeginning of the music video, we can see a slow motion. This is to show the young artists thoughts and worries as she walks through the hallway. • There is also constant fast cuts to match the pace of the song. • There is also match on action that shows the young girls anger as she throws things down. • At the end, there is a fade to black to show the end of that chapter of her life. CAMERA ANGLES • The music video starts with an establishing shot followed by a pan to introduce the location. • We then see a tracking shot from the back and then from the front of the young protagonist following her journey, as well as introducing her as the protagonist. • There is then a perspective shot allowing the audience to see things from the artists eyes. • There is also lots of close ups to show the expressions and emotions of the girl. LOCATION • The music video is set in a school. • We know this as we see classrooms, a school cafeteria, drama hall and a play ground. • This is used to reflect the situation the artist is in (being bullied at school). FASHION • At the beginning of the music video, we see a group of school girls wearing pink. This is to show what girls are supposed to dress in due to stereotypes. • We then see the young protagonist, who is wearing black ‘boyish’ clothing, in a rebel to be a stereotypical girl. • We then see the artist in a beige colour dress, that is in no way revealing. This suggests that she is not trying to impress anyone, or appeal to a male audience. MAKEUP • The kids appear to be wearing no makeup in order to show their youth. • The artist is wearing bold makeup, especially her bright pink lipstick. This expresses the artists bold and bright personality. NARRATIVE • The narrative in this music video is very straight forward. • We see the artists young self being bullied for the way she looks/dresses at primary school. • The artists young self then stands up to the bullies and embarrasses them. This links to the lyrics as the artist is saying ‘who’s laughing now?’. Jessie J – ‘Who’s Laughing Now’
- 2. EDITING • This musicvideo is made up of various long cut as the camera follows the artist. • This makes the audience feel as if they are in the scene, thus engaging them. CAMERA ANGLES • At the beginning of the video, there is an establishing shot that sets the location. This is the followed by a pan, again to show us the location of the scene. • There is then a close up, that is shown at various points in the video, in order for the audience to see how the artist feels. • The music video is shot off tripod in order to show the audience the women’s unsteady emotions. • There is then a tracking shot of the artist that shows her journey. LOCATION • The location of this music video is set in the hotel Miami. • The hotel and the pool connotes festivity and happiness, as well as demonstrating the idea of summer holiday fun. FASHION • The girls all appear in vibrant clothing matching the location of the video. • The women also appear to be wearing similar clothing but in different colours suggesting that they are all united but all have different personalities. • At times, the girls appear to be wearing minimal clothing in order to engage a male audience. MAKE-UP • The girls appear to be very natural, however the protagonist appears to be wearing lots of heavy makeup. • This indicates that the artist is the central focus of the music video. • The girls are also seen to be applying red lipstick to each other, connoting passion but also dominance as they have control of their own lives. NARRATIVE • There is a constant narrative throughout this video. • The video begins with the women telling the artist not to give into a man. • This then flips in the middle of the video as the artist is seen to be guiding the girls not to give into men, but to have fun with your girl friends. Dua Lipa – ‘New Rules’
- 3. EDITING • The musicvideo begins with various slow cuts. • However as the songs tempo begins to increase, the cuts get quicker and more regular. • The music video also cross cuts from one location to another to add variety. • The quick cuts keep the audience interested and engaged with the video. CAMERA ANGLES • At the beginning of music video there is an establishing shot to introduce the location. This also sets the atmosphere of the video. • There is then a track shot that illustrates the boy is on a journey to find love. • There is then a medium shot that introduces the protagonist. • We also see a framing shot that emphasises the narrative as it shows the importance of the narrative • The music video is also shot off tripod, suggesting that love is not perfect. • There is also a pan that shows the massive community compared to the small boy. LOCATIONS • The music video was shot in Las Palmitas neighbourhood in Pachuca. • The location is a very colourful and friendly neighbourhood. • The colourful buildings match the energy of the song, and gives a more upbeat and light hearted feel. • The visuals of the locations match the lyrics ‘came here for love’, as love is supposed to be a happy and bright feeling. FASHION • The clothing worn in the music video appear to be typical festival clothing. • They feature lots of bright colours emphasising the songs energy. • Although at times the women appear in minimal clothing, this is not to satisfy a male audience but to match the location and feel of the song. MAKE-UP • Within this music video, there is not a lot of makeup worn as everyone appears to be very natural. • This could emphasise that love is natural. NARRATIVE • The narrative within this music video is quite simple. • The narrative emphasises the lyrics that the place is filled with love. • However, the love within the place is not just between two people, but within the community, between friends, between family, and between children as they are seen to be playing with kites together. Sigala – ‘Came Here For Love’