Ideas about how ideas spread and mechanisms you can use to help yours spread too. Always work in progress!

1. the how’s and why’s of ideas that
stick and spread

2. 1. Why Ideas Matter?
2. Smart People on Ideas
3. TL;DR (Too Lazy; Didn’t Read)
4. 5 Key Takeaways
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3. WHY IDEAS MATTER?
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4. can't get them across
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5. SMART PEOPLE ON IDEAS
Many books have been read to dry and decode the viral element of
ideas, here are some of the most well known.
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6. The Tipping Point is the moment
of critical mass, the threshold,
the boiling point
Three rules of epidemics
1. Law of the few
2. Stickiness Factor
3. Power of Context
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7. Some ideas are stickier then
others. Truth is not a factor of
stickiness. Ideas that Stick are:
1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Stories
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8. An Ideavirus is an idea that moves and grows
and infects everyone it touches.
Elements of an Ideavirus:
1. Sneezer
2. Hive
3. Velocity
4. Vector
5. Medium
6. Smoothness
7. Persistence
8. Amplifier
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9. Contagious ideas are ideas that pass
from peer to peer. This book talks
about why people share.
What makes an idea contagious:
1. Social Currency
2. Triggers
3. Emotional Resonance
4. Public Observation
5. Practical Value
6. Stories
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10. TL;DR
Or if you can’t be bothered to read up on these, what are the
common conclusions?
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11. You can think about an idea
as a virus that goes onto
infect a population
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12. VIRALITY
is a function of
STICKABILITY & SPREADABILITY
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13. STICKABILIT
Y
how much an idea stays with the
person after exposure
(or how sick a person gets)
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14. SPREADABILITY
how fast the idea moves through a
population
(or how contagious the virus is)
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15. Before an idea sticks,
people need to
pay attention
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17. To get attention we must
break a pattern
then provide a resolution
HUH?? > AHA!
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18. An idea sticks with a person
for a number of reasons
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19. An idea will stick if it’s
VALUABLE
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20. 20
Ideas give value through being:
USEFUL

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22. An idea will stick if it’s
UNDERSTOOD
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Ideas are easy to understand when they are:
SIMPLE

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33g

26. An idea will stick if it’s
CREDIBLE
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Ideas are credible when the source is:
TRUSTED

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29. An idea will stick if the person is
RECEPTIVE
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Factors that influence how receptive a
person is:
IDENTITY
&
CONTEXT

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33. how to make it spread
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34. shared
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35. 3 things that enable sharing
motivations ability and a trigger
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36. we are motivated to share
because we gain
social currency
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38. our ability to share is
impacted on how
easy it is to share
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39. 39
MEDIUM
MESSAGE
vs
vs

40. we share because
we get are triggered by an
external stimuli
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42. disparate networks
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Idea

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Idea

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Idea

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Idea
Connecto
r

47. 5 KEY TAKEAWAYS
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48. easy to understand
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49. easy to share
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50. Credibility
Curiosity
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51. reinforces identity
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52. correct base
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53. THANKS!
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