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The five tactics of contagious behaviour
- 1. RECENTLY THIS BOOK ( ) CAME OUT. IT’S ABOUT SOCIAL INFLUENCE & HOW IDEAS TAKE HOLD.
- 2. IT’S SOMETHING WE’RE ALL INTERESTED IN. BUT THERE’S LOADS OF OTHER STUFF TO READ TOO.
- 3. SO I THOUGHT I’D DISTILL IT SIMPLY AND SEE HOW WE MIGHT USE THEM. SO HERE’S…
- 4. ehaviour the five tactics of contagious beh gious behaviour the five tactics of contagio s of contagious behaviour the five tactics o the five tactics of contagious behaviour the actics of contagious behaviour the five tac ve tactics of contagious behaviour the five
- 5. AND HOW THEY MAKE BRILLIANT
- 7. CLUSTERED i n c u b a t e NETWORKS n e w i d e a s
- 8. Clustered networks means close proximity Clustered networks means high frequency of contact Clustered networks means face to face interaction
- 10. Clustered networks means ideas grow FROM VERY SMALL TO RY VE
- 11. IDEAS WITH CAN VISIBLE START SIGNALS
- 12. THEN TAKE HOLD WITHIN EXISTING STRUCTURES
- 13. GROW IN THE THROUGH WIDER PIONEERS WORLD
- 14. AND FINALLY BECOME NEW CULTURAL NORMS
- 15. Contagious Behaviour #1 CLUSTERED NETWORKS INCUBATE newideas
- 16. So… FIND THE HIGH-ENERGY GROUPS to be c a r r i e rs
- 18. DON’T YOU CONTROL CAN BE YOU READY IT, BUT
- 19. NETWORKS ARE NOT FIXED I
- 21. PINBALL PLANNING TO KEEP PEOPLE IN PLAY
- 22. BE READY TO GAUGE BE READY TO RESPOND
- 23. WHEN THE C A SC AD E BEGINS
- 24. OR WHEN THE MEME MUTATES
- 25. Contagious Behaviour #2 YOU DON’T CONTROL IT BUT YOU CAN be r e a d y
- 26. So… ONE SHOT WON’T EVER BE ENOUGH pla n fo r f l exib ility
- 28. E LOCAL INFLUENCES B S
- 29. Ideas take hold when they are understood at a broad or national level… …and when they come to life at a local level
- 32. Contagious Behaviour #3 LOCAL INFLUENCES B R w oA D Or s net k
- 33. So… CONNECT NATIONAL IDEAS WITH LOCAL experiences
- 35. S S S S S SS S S S S SS CCCCCCCCCCCCC WEARE U U U U U UU U U U U UU HARDWIRED CCCCCCCCCCCCC EEEEEEEEEEEEE TO COPY SUCCESS S S S S S SS S S S S SS
- 36. BEST PRACTICE OF SUCCESSFUL PRACTITIONERS FILTERS DOWN BECAUSE PEOPLE WILL ALWAYS IDENTIFY WITH & WANT TO COPY SUCCESS
- 38. SUCCESS = PRESTIGE SUCCESS = FAME
- 40. ‘DEMONSTRABLE IMPROVEMENTS’ EVIDENCE
- 41. ‘DEMONSTRABLE IMPROVEMENTS’ INFORMATION EVIDENCE
- 42. ‘DEMONSTRABLE IMPROVEMENTS’ INFORMATION EVIDENCE INFORMED CHOICES
- 43. ‘DEMONSTRABLE IMPROVEMENTS’ INFORMATION EVIDENCE INFORMED CHOICES CERTAINTY
- 44. Contagious Behaviour #4 WEAREHARDWIRED TOCOPY success
- 45. CLEARLY So… BROADCAST theimpact
- 48. ‘HITS’ TAKE ON AN INFECTIOUS LIFE OF THEIR OWN
- 52. Contagious Behaviour #5 POPULARITY MAKES THINGS morepopular
- 53. CLEARLY So… BROADCAST participation
- 54. IN SUMMARY
- 55. #1
- 56. #2
- 57. #3
- 58. #4
- 59. #5
- 60. ehaviour the five tactics of contagious beh gious behaviour the five tactics of contagio s of contagious behaviour the five tactics o the five tactics of contagious behaviour the actics of contagious behaviour the five tac ve tactics of contagious behaviour the five
- 61. Further Reading I’ll Have What She’s Having: Mapping Social Behaviour by Alex Bentley, Mark Earls & Michael J. O’Brien Influence: Science and Practice by Robert Cialdini The Tipping Point by Malcolm Gladwell Herd by Mark Earls Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by Robert Christakis and James Fowler