FNBE ENG AND EPC BUSINESS

1. STEPS
FNBE 0814 | ELG 30605 | Ms. CASSANDRA WIJESURIA
RESEARCH
REPORT
SHOES BUSINESS RESEARCH REPORT

2. GROUP MEMBERS
 AARON CHONG YU HO 0320270
 ABDULLAH MAMODE 0319562
 CHONG CHIN PIN 0319595
 EE YUN SHAN 0319990
 ESTHER CHUA 0321422
 TAN CHIN YIN 0320080
 TAN JINGWEI 0320137
RESEARCH
REPORT

3. LINSIM TRADING,
KLANG
RESEARCH
REPORT

4. SINSENG SHOES ENTERPRISE,
GEORGETOWN
RESEARCH
REPORT

5. RESEARCH
REPORT
HISTORY OF SHOE TRADE

6. Sandals were the most
common footwear in most early
civilisations; however, a few early
cultures had shoes. In
Mesopotamia, types of soft shoes
were worn by the mountain
people who lived on the border
of Iran. The soft shoe was made of
wraparound leather, similar to a
moccasin. As late as 1850 most
shoes were made on absolutely
straight lasts, there being no
difference between the right and
the left shoe.
RESEARCH
REPORT

7. Jan Matzeliger born in
1852 and was an African
American inventor best known
for his shoe-lasting machine
that mechanically shaped the
upper portions of shoes. He
found employment in a shoe
factory and became
interested in the possibilities of
lasting shoes by machine.
Working alone and at night for
six months, he produced a
model in wood and on March
20, 1883, received a patent. His
invention won swift
acceptance and within two
years had largely supplanted
hand methods in Lynn.
RESEARCH
REPORT

8. His patent was subsequently bought by Sydney W. Winslow, who
established the United Shoe Machine Company. The continued success of this
business brought about a 50% reduction in the price of shoes across the
nation, doubled wages, and improved working conditions for millions of
people dependent on the shoe industry for their livelihood. He received
several other patents for shoe-manufacturing machinery, including an
improved model of his first lasting machine.
RESEARCH
REPORT

9. With over 100 years
of shoemaking history,
Malaysia’s shoe industry
has experienced
tremendous growth in
spite of stiff competition
from neighbouring
countries. The industry’s
humble roots can be
traced back to the early
1900s, and it was Penang
that played an important
role, becoming a hotspot
for flourishing shoe
businesses and thus
heralding the remarkable
development of the shoe-
making industry from its
beginnings to what it is
today.
RESEARCH
REPORT

10. It is also a great source of
national pride that Dato’ Jimmy
Choo, one of the world’s most
famous shoe designers, is a
Malaysian and an official Tourism
ambassador for the nation. Last
year’s festival included a gallery
showcase of Choo’s works inspired
by the Year of the Dragon, which
drew the crowds. Other highlights
from the 2012 event included a
Rainforest Shoe House, a Wedding
Shoe Wonderland, a Young
Designer corner, as well as a foot
health corner (complete with
massages to pamper your feet!).
RESEARCH
REPORT

11. BRIEF DESCRIPTION OF THE
BUSINESS
LINSIM TRADING & SINSENG SHOES ENTERPRISE
RESEARCH
REPORT

12. 36, Jalan Tiara 4, Bandar Baru Klang, 41150 Klang, Selangor.
RESEARCH
REPORT

13. Madam Khoo(012-6010802)
Sons:Chun Lim & Choon Sim
The Founder of
LinSim Shoes Trading
RESEARCH
REPORT

14. The business was founded in early
20th century as a home business,
and the shoes trading business was
started in .
When were the business started?
RESEARCH
REPORT
It has operated for
years until today.

15. Brief history about the businessRESEARCH
REPORT

16. 8.30 a.m.~ 5.30 p.m.(OT 7p.m.)
every day except for national
public holidays.
Number of
branches
and
employees
RESEARCH
REPORT

17. Main products or servicesRESEARCH
REPORT

18. Estimated current number of customers
RESEARCH
REPORT

19. Their recent development
The succession plan of this business will be pass to her
two sons. For this moment, they will continue to work
hard, manage well and to provide utmost good
services to satisfy their customers.
RESEARCH
REPORT

20. RESEARCH
REPORT
SINSENG SHOES
ENTERPRISE
Jalan Gurdwara 10300 P. Pinang

21. RESEARCH
REPORT
SINSENG SHOES ENTERPRISE
 Business started at year 1946.
 Age of Business: 66 years.
 Organisation Chart: Boss and staffs(Family’s Business)
 Working Days: Whole week except Sunday, open
even when public holiday. During New Year time,
they will open after the first week.

22. RESEARCH
REPORT
BRANCHES
It has a different name from the
other two, it named ‘Flash Steps’.
This shop is operating by Mr. Chee
Wai.
It located at Magazine Road. It
is managing by Mr. Chee Wai’s
wife.

23. RESEARCH
REPORT BRIEF HISTORY OF
SINSENG SHOES ENTERPRISE
The founder, Mr. Chee Kim Seong was
came from Shanghai.
He and his family came to Pulau
Pinang and they decide to start shoe
business because the fashion that
time influenced by the British’s culture.
After years, he retired and passed
down his business to his sons, Chee
Min and Chee Wai.

24. RESEARCH
REPORT
The right person is Mr. Chee Min (the boss) and the person standing
next to him is his brother, Mr. Chee Wai.

25. SPLIPPERS
Services and Products
DANCING SHOES
SPORT SHOES AND FORMAL SHOES
RESEARCH
REPORT

26. RESEARCH
REPORT
ORTHOPAEDIC SHOES

27. SELF BRAND LOGO AND
WORDS ‘SESTINI’
RESEARCH
REPORT

28. ACHIEVEMENTRESEARCH
REPORT
The oldest shoes in the shop,
made by Boss at year 1974.

29. COMPARATIVE ANALYSIS
OF COMPETITIVE TRAITS
LINSIM TRADING & SINSENG SHOES ENTERPRISE
RESEARCH
REPORT

30. LINSIM TRADING
 Located in Klang, Selangor which is a
popular tourist destination.
 It encounters several competition with
many other shops.
 Tourists flock into this city from all comers
of the world.
 Perfect competition occurs to each
other and customers have a variety of
choices to choose from the market.
 To emulate with other shops, each shoes
shop offered or have promotions with a
lower price possible.
RESEARCH
REPORT

31. Competitors
 Ka-Lee Shoes Shop
 Bata Shoes Shop
 Two Lips Shoe Shop
RESEARCH
REPORT

32. KA-LEE SHOES SHOP
 Located at Jalan Taiping,
Selangor.
 A lots of customers that from the
nearby residents.
 Although it is a small shop, it has his
own frequent customers.
 Price of shoes is quite cheap.
RESEARCH
REPORT

33. BATA SHOES SHOP
 One of the famous shoes shop
in Malaysia.
 Produce a good quality shoes
from the proprietary factory.
 The customers always be
attracted because of its
famous.
 Shoes that buy from Bata can
be wear for a long time.
 The shoes are comfortable to
wear.
RESEARCH
REPORT

34. TWO LIPS SHOES SHOP
 A big shop.
 New-fashion design
shoes.
 Variety types of new
shoe can be seen.
 Prices is not too
expensive as well.
 Very attractive to
customers especially
the female customers.
RESEARCH
REPORT

35. Strategies Employed By Linsim Trading to
compete with competitors
 Have a good service.
 Promotion carry on often.
 Cheap in price .
 The frequent guests can have a discount
of 20%.
RESEARCH
REPORT

36.  Located in Georgetown, Penang which is a
popular tourist destination.
 Many businesses realized the opportunity to earn
profit in this area due to high demand for shoes
shops.
 It encounters several competition with many
other shops.
 To emulate with other shops, each shoes shop
offered or have promotions with a lower price
possible.
 Located at a good place that can attract the
eyes of tourists.
 Numerous of frequent guest consume .
RESEARCH
REPORT SINSENG SHOES ENTERPRISE

37. COMPETITORS
 Hong Kong Shoe Store
 Nyonya Beaded Shoes Shop
 shoes shop in 1st Avenue Mall
RESEARCH
REPORT

38. HONG KONG SHOE STORE
 Located at Kimberly Street of
Georgetown, Penang.
 A prosperity street making it very
noticeable by tourist as a potential
business place.
 Seem old.
 Sold many different type of
beautiful shoes.
 The prices of shoes are cheap.
RESEARCH
REPORT

39. Nyonya Beaded Shoes Shop
 Selling Nyonya beaded shoes for
40 years.
 Shopkeeper designing, cutting,
sewing and stringing together.
 Popular in local.
 Although the prices of the shoes
are quite expensive around RM450
– RM1200, but the manual work
shoe attracted alots of costumers
visit and consume.
RESEARCH
REPORT

40. Shoes shop in 1st Avenue
 The strongest competitor.
 Located in the shopping
centre so there are many
customer patronize.
 New fashion and variety
type.
 Attract the customer to buy.
RESEARCH
REPORT

41. Strategies Employed By SinSeng shoes
enterprise to compete with competitors
A buy 1 free 1 promotion will carry on every year.
No GST in all shoes.
The worker always have a warm-welcome to the
customers and have a nice service which is
patient to descript the characteristic of the shoes
to costumers and help them to test the shoes
before buying.
RESEARCH
REPORT

42. COMPARE & CONTRASTRESEARCH
REPORT
LINSIM TRADING & SINSENG SHOES ENTERPRISE

43. SIMILARITIES
 BOTH SIDES ARE NOT AFFECTED BY GST
 BUSINESS ARE RUN BY FAMILY MEMBERS
 BOTH BUSINESS ARE IN A MONOPOLISTIC COMPETITIVE STATE
 SHOE DESIGNS ARE MODERN CONTEMPORARY DESIGNS
 NAMED AFTER THE FAMILY MEMBERS NAMES
RESEARCH
REPORT

44. LINSIM TRADING
 STARTED IN 1999
 WORKING ON THE WHOLE WEEK
 SELL MEN SHOES, SLIPPERS AND
CHILDREN SHOES
RESEARCH
REPORT DIFFERENCES
SINSENG SHOES
 STARTED IN 1946
 HAS 2 BRANCHES
 WORKING ON THE WHOLE WEEK EXCEPT
SUNDAY
 SELL BRANDED SHOES, SLIPPERS,
TAILORED SHOES AND CUSTOM MADE
DANCING SHOES
 CLOSE TO SHOPPING MALLS WHERE
LOTS OF TOURIST BY PASSES THE AREA

45. CONCLUSION OF
ANALYSISRESEARCH
REPORT

46. RECOMMENDATION
LINSIM TRADING & SINSENG SHOES ENTERPRISE
RESEARCH
REPORT

47. LINSIM TRADING
 Secure staff’s performance – by install security system(CCTV).
 Change rate of salary of workers in factory– Change the system
of payment of salary to payment by daily rate instead of
payment on unit of shoes that have done a day.
 Set employee’s reward program.
 Salary of staff based on commission
 Punishment when someone break the rules.
 Make all employees accountable for their goals and their
assignments.
 Ensure that you follow up with them about progress at various
stages.
 Encourage, reward, motivate and recognize all jobs well done.
 Set realistic and achievable targets for the workers.
 Communicate with customers
RESEARCH
REPORT

48. SINSENG SHOES ENTERPRISE
Set customer’s reward program Online advertising
Accept credit card Online services Organizing fashion event
RESEARCH
REPORT

49. THANK YOU!
FNBE 0814 | ELG 30605 | Ms. CASSANDRA WIJESURIA
RESEARCH
REPORT