Can a 10 year old girl build a global brand while inspiring others to follow their hearts? The Love Sandal is more than just a shoe company, it represents what is possible if you have the right guidance, education, mentorship and determination.

3. bit.ly/1mjeWG5
CLICK IMAGE TO PLAY VIDEO

4. My Story
The Love Sandal was an idea I had last summer when I was enrolled in the
Girls Learning Code Inventors Camp in downtown Toronto. I noticed my Mom
had ugly tan lines on the top of her foot and thought it would be cool to have a
heart shaped tan line instead, and that is when the Love Sandal was born.
The Love Sandal is not just about me being a 10 year old girl starting a shoe
company. It is a testament to the fact that ANYONE, no matter their age, race
or gender can do ANYTHING! The Love Sandal is about chasing your dreams
and following your heart!”
Abi Smithson, CEO

5. “Abi – congratulations on your success building your business thus far. It is an
amazing feat! The love sandal is an great idea, and I wish you the best of luck
moving forward. I can tell from your pitch deck that you've got what it takes to
be a hugely successful entrepreneur! Good luck in the future, and keep us
updated on the success of the business.”
Barbara Corcoran - Shark Tank

6. The Problem
● Women’s sandals and summer footwear leave ugly tan lines

7. The Solution
● Add heart shape on top of the foot for prettier tan lines

8. Design Process
All shoes are designed by Abi Smithson and Oscar with the help of professional
designers from the world’s best shoe companies.

9. The Love Sandal - Princess Collection

10. The Love Sandal - Beach Bum

11. The Love Sandal - Hippy Chick

12. The Love Sandal - Packaging

13. Ryerson DMZ
I am the youngest member of Canada’s
#1 business incubator and #5 globally -
Ryerson Universities, Digital Media Zone
Abi with her Mentor - Ryerson University
Chair of Fashion, Robert Ott

14. Brand Attributes
Brand Personality
● Loving
● Spirited
● Sparkly
● Fashionable
● Confident
Product Attributes
● Comfortable
● Customizable
Celebrity Personification of the brand
● Jennifer Aniston (granola, yet elegant,
sophisticated, spirited)
● Kate Middleton (Ball gown meets Flip Flops)
● Katy Perry (Fun, Sprited and Colourful)
Abi with her little sister, Holly

15. Giving Back
As part of my commitment to giving back, I am
donating 10% of net proceeds to Sick Kids
Foundation in the Postal Code where the shoes
are purchased.

16. A plan for future young entrepreneurs
Everything I am learning about building a successful business and brand is
being curated into an online course to allow other young entrepreneurs to follow
their dreams.
Each of my mentors will be writing a part of the course and providing a one
hour video on their expertise. By mid-2015, we will have a full curriculum giving
any young entrepreneur the tools necessary to build a successful business.
In conjunction with Ryerson’s DMZ, we will be providing a complete manual for
any entrepreneur to have at their fingertips.
The following are my mentors and their expertise...

17. Mentors
● Robert Ott - Chair of School of Fashion, Ryerson University
● Sheena Repath - President, The Repath Group
● Valerie Fox - Co-Founder & Executive Director, Ryerson Digital Media Zone (DMZ)
● Vera Litynsky - VP Business Development, MillerZell
● Diane Brisboise - President, Retail Council of Canada
● Tamas Perlaky - President & CEO, Integral Group
● David Bensadoun - President, Aldo Groupe
● Pam Martin - Senior Buyer, Hudson’s Bay Co.
● Clay Hebert - CEO, Spindows
● Satish Kanwar - Director, Shopify
● Chris Evans - Owner, Chris Evans Videography
● Jessica Gould-Davis - Sn. Account Executive, FN Platform Show, Las Vegas
● Chuck Schuyler - President, National Shoe Retail Association (NSRA)
● Tim Scott - Entrepreneur in Residence, Research Innovation Centre (RIC Centre)
● Ron Mazurek - Director, Distribution, Icecorp Logistics

18. Companies supporting my vision
Abi with Aldo President, David Bensadoun

19. Media
● http://bit.ly/1mjeWG5 - Canada AM Jan. 2014
● http://bit.ly/LQXUzA - Tech Vibes Jan. 24, 2014
● http://bit.ly/1p4Oakh - Ryerson DMZ Blog Jan. 17, 2014
● http://on.thestar.com/1fTf3Ad - Toronto Star Feb. 25, 2014
● http://www.whatshesaidradio.com/ July 9, 2014
● http://bit.ly/1pp0t9H - Ryerson DMZ Blog July 17, 2014
● http://girlscan.org/profile-abismithson.php - GirlsCAN Aug 6, 2014
● http://on.thestar.com/1fTf3Ad - Mississauga News Feb 25, 2014
● http://yhoo.it/1p4fUDE - Yahoo Finance September 19, 2014
● Wall Street Journal
● Ellen Show
● New York Times
● Fashion Television
● Good Morning America
Future Media Spots
● CNN
● Dragon’s Den
● Forbes
● Business News
● Canada AM

20. Media

21. Media

22. Yahoo Finance

23. CLICK TO READ
http://bit.ly/1pp0t9H

24. Retail Council of Canada - #STORE2014
Debbie Elis - VP, Costco
Kevin McNab - President, Toys “R” Us Canada
Mr. Wonderful, Kevin O’Leary

25. Abi with EVP Town Shoes, Catherine Abela
Abi on “What She Said” SiriusXM Julie, Pam (Hudson’s Bay), Sheena (The Repath), Abi

26. On stage at Retail Council of Canada STORE conference 2014

27. Abi Smithson
10 year old Entrepreneur, Student
ca.linkedin.com/in/abismithson
https://www.facebook.com/thelovesandal
https://twitter.com/thelovesandal
https://www.youtube.com/lovesandal/
https://www.TheLoveSandal.com
abismithson@gmail.com

28. CONTACT
Abi Smithson, CEO
Email: abismithson@gmail.com
Julie Smithson, Mom
Email: julie@smithsonmartin.com
Tel: 1.647.261.7827
Alan Smithson, Dad
Email: alan@smithsonmartin.com
Tel: 1.416.669.0610
www.TheLoveSandal.com - Follow your heart!