This document outlines an onboarding process for new clients of an advertising agency. It discusses setting up accounts, communication methods using Slack, and detailed reporting. It expects clients to be respectful and patient, and for the partnership to be a two-way effort. A successful partnership relies on open communication, trusting results may vary, and never changing something that is working well without testing. The overall goal is a long-term, successful partnership through advertising with a clear return on investment.