For the complete report, get in touch with us at : info@netscribes.com The stationery market in India is driven by not only growth in the education sector but also industrial growth. The Governments focus on the education sector, formulating schemes for its enhancement through the Eleventh Five Year Plan and the Union Budget, and the rising MNC base in India will fuel strong demand for stationery products. Due to the increase in organized retailing and trends towards creating stronger visibility, Indian stationery market is poised for further growth.

1. Stationery Market – India
Stationery Market India
September 2011

2. Executive Summary
 Stationery market is valued at INR ‐‐ bn and has been growing steadily over the past few years
Market  Can be segmented into segment 1 and segment 2 stationery products
 This sector is marked with intense activity 1, both from domestic as well as from cheap imports
This sector is marked with intense activity , both from domestic as well as from cheap imports
Drivers Challenges
– Growth in education sector – Availability of cheap products
Drivers & – Growth in industrial sector –TTaxes to impede growth
t i d th
Challenges – Government Initiatives
 Rise in organized retailing
g g
 New trademarks flood the sector
Trends  Shift towards quality products
 Entry of foreign brands
 Consumer opting for new pens instead of refills
Consumer opting for new pens instead of refills
Notebook Paper Writing Instruments
Competition • Company 1 • Company 4 • Company 7
• Company 2
p y • Company 5
p y • Company 8
p y
• Compant 3 • Company 6 • Company 9
STATIONERY MARKET IN INDIA 2011.PPT 2

3. •Market Overview
•Import Export
•Drivers & Challenges
•Drivers & Challenges
•Government Regulations
•Trends
•Competition
•Strategic Recommendations
•Appendix
STATIONERY MARKET IN INDIA 2011.PPT 3

4. Indian stationery market is poised to grow steadily in the
future
Market Overview Market Size & Growth
• Stationery market in India is valued at INR ‐‐ bn and INR bn
has been growing strongly post liberalisation x%
150
• Increased allocation of funds for sector x1 has been a R
Q
major force behind growth of stationery sector P
100
• It is dynamic in nature and creates innovative
products and ideas to capture consumer preference
50
• Th
There is intense competition in this sector with new
i i t titi i thi t ith
players seeking entry in the market
0
20-- 20-- 20--
Segment Share by Usage (2010) Market Share by Segments (2010)
Usage 1 Segment 1
Usage 2 Segment 2
c%
t% Segment 3
g
a%
s%
b%
Source:
STATIONERY MARKET IN INDIA 2011.PPT 4

5. Chinese products continue to dominate the influx of
stationery products in India
Stationery – Imports Imports – Value
• Has a duty1 of d1% with an duty2 of d2%, however pencils INR mn
have a duty3 of d3% 8,000 Q R
P S
• Major bulk of imports come from country 1 constituting 6,000
around half of the total imports 4,000
• Country 2 and country 3 forms the other countries that have a 2,000
considerable share in total percentage share
0
20----- 20----- 20----- 20-----
Segmentation (2009‐10) Segmentation (2010‐11 Apr‐Dec)
g1% Country 1 g2% Country 1
Country 2 d2% Country 2
d1%
e2%
c1% e1% Country 3 c2%
f2%
Country 3
f1% a1% a2%
Country 4 Country 4
Country 5
C 5 Country 5
C 5
b1% Country 6 b2% Country 6
Country 7 Country 7
Source:
STATIONERY MARKET IN INDIA 2011.PPT 5

6. Drivers & Challenges – Summary
Challenges
Drivers Availability of cheap products
Growth in education sector Taxes to impede growth
Taxes to impede growth
Growth in industrial sector
Government Initiatives
Government Initiatives
STATIONERY MARKET IN INDIA 2011.PPT 6

7. Trends – Summary
Rise in organized retailing
New trademarks flood the sector
Key Trends
` Shift towards quality products
Entry of foreign brands
y g
Consumers opting for new pens rather than refills
STATIONERY MARKET IN INDIA 2011.PPT 7

8. Players in the Market (1/13)
Company Snapshot: Company 1
Corporate Information Financial Performance
Headquarters
H d Place 1, Country 1
Pl 1 C 1 Revenue
INR bn Profit / Loss INR bn
Founded 19‐‐ P Q
6 R 0.2
S
Products P1 and P2 products 4 0.0
-0 2
0.2
Key People Person 1 – Position 1 2
-0.4
0 -0.6
20-- 20-- 20-- 20--
Business Highlights
• With facility spread across ‐‐ hectares, it boasts of state‐of‐the‐art infrastructure in India
• Has a distribution network of over n1 dealers with n2 spread across ‐‐ cities in India
• Its business spans into product 1, product 2 and product 3
 It has ventured into activity 1 of product 4 for children as well as for subjects like subject 1 and subject 2
• It reported a net loss of INR ‐‐ bn in quarter ending month 1 20‐‐
• It announced that cell 1 has approved the proposal of activity 2 under S1 system of the company
Source:
STATIONERY MARKET IN INDIA 2011.PPT 8

9. Thank you for the attention
The Stationery market ‐ India report is a part of Research on India’s Education Industry Series.
For more detailed information or customized research requirements please contact:
Gaurav Kumar Gagan Uppal
Gagan Uppal
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STATIONERY MARKET IN INDIA 2011.PPT 9