For the complete report, get in touch with us at : info@netscribes.com "Hearing aids in the form of analog units have been traditionally present and used in India. Digital hearing units are finding increased growth in acceptability owing to the changing perceptions and growing base of the target consumer group. The Indian market is largely dependent on imports from foreign countries; domestic players in the country are ramping up their manufacturing facilities. The growing target base of consumers will boost the sales in the market. The government is also helping the players by forwarding donation programmes and by modifying the tax structure. The market is expected to exhibit steady growth in the future. The report begins with the introduction section which offers a brief description of the segments in the hearing aids market in India. The market overview section provides an insight into the market and highlights the market size and growth. It also depicts the market segmentation in terms of types of hearing aids popular in the market. It also provides import and export figures of hearing aids in India in terms of both volume and value. Regional break-up of the imports and exports have been included. An analysis of the drivers explains the factors for growth of the industry including changing demographics, growing target consumer group, low market penetration, changing lifestyles, government initiatives and donation programmes by NGOs. The key challenges include lack of standard regulatory structure and lack of awareness. The competition section provides an overview of the competitive landscape in the industry and highlights the pricing and features of major players operating in the market. It also includes a brief profile of the major players in the market along with their financials. The report also contains information on price comparison for digital and analog models of hearing aids."

1. Hearing Aids Market – India
March 2011

2. Executive Summary
Hearing Aids market size in India is INR XX bn growing at a%
Digital aids are priced higher due to more features and advanced technology
Market Analog units make up b% of the market, however, the digital aid segment is expected to
overtake the analog aids market
Shift from analog to digital units is taking place rapidly, especially in cities
Drivers:
Changing demographics
PLE Challenges:
Lack of standard regulatory
structure
M
Growing target consumer group
Drivers & Lack of Awareness
A
Low Market Penetration
Challenges Changing lifestyles
Government Initiatives
S
Donation programmes by NGOs
Majority of players in the hearing aids industry are foreign companies with distributors in India,
especially in the digital aids segment
Due to lack of a structured regulation, entry of more players is inhibited
Competition Major players include Company 1, Company 2, Company 3, Company 4
Foreign players focus exclusively on the digital aids segment
HEARING AIDS MARKET IN INDIA 2011.PPT 2

3. •Introduction
•Market Overview
•Drivers & Challenges
•Competition
•Appendix
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4. Hearing aids market is poised to grow in the coming years
with emphasis on the Type 2 aids segment
Hearing Aids Market – Overview Market Size & Growth
• Hearing aids market is expected to grow steadily and INR bn
a%
offers strong potential for existing and new players 5 Y
X
• Majority of players are foreign companies with 4
distributors in India 3
LE
India requires major foreign participation, especially in the 2
P
digital hearing aid segment which accounts for b% of the 1
entire market 0
SAM
• The country consumes Z units annually
• Type 1 units make up e% of the market
However the Type 2 is growing rapidly and is poised to
20--
Market Segmentation (2009)
20--e
overtake the Type 1 aid segment
Type 1
• Type 1 units priced between INR L and INR M
Type 2
• Type 2 units start at INR P and go up to INR Q
Steep prices are a challenge for the Type 2 aid segment b% r%
• Shift from Type 1 to Type 2 units is happening
rapidly, especially in cities
Source:
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5. Drivers & Challenges – Summary
Drivers
Changing demographics
Growing target consumer group
Challenges
Low Market Penetration Lack of standard regulatory structure
Changing lifestyles Lack of Awareness
Government Initiatives
Donation programmes by NGOs
HEARING AIDS MARKET IN INDIA 2011.PPT 5

6. Major Foreign Players in the Market (1/4)
Company Snapshot: Siemens AG
Corporate Information (Domestic) Financial Performance (Domestic)
Revenue
Headquarters Location 1 Revenue Profit
INR bn Profit / Loss INR bn
Founded 19-- U V W X
100 8
80 6
Products Product 1, Product 2 and Product 3 60
4
40
20 2
Key People Person 1 – CEO
0 0
2007 2008 2009 2010
Business Highlights
• Operates in India through its subsidiary, Company 2 in India which comprises of a companies
LE
• It operates through three business segments: Industry, Energy and Healthcare
P
• Implemented Institution T providing complete range of hearing healthcare services, including hearing instruments
Facilities offered include Service 1, Service 2, Service 3, Service 4 and Service 5
over f channel partners
SAM
• Currently, the group has r manufacturing plants, a wide network of sales and service offices across India as well as
Source:
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7. Thank you for the attention
The Hearing Aids Market – India report is part of Research on India’s Healthcare Industry
Series.
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