1. Stationery Business
ALVIN TAN SHING YEOU (0314850)
EUGENE PENG YAP SIANG (0315259)
BENNY TAN SHOWIE (0315447)
CHAN PIN QI (0314676)
MACY KHOR SEEM LENG (0315208)
LEE JO YEE (0314880)
2. Introduction of Project
• 2500-3000 words comparative essay
• A comparative essay between three businesses in similar
industry of different geographical locations.
• Compare the similarities and differences between three
businesses.
3. History of Stationery
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Stationary Manufacture Sector:
China 60%, Japan 30%, Malaysia, Thailand, etc 10%
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Local manufacture < 1980
Period of economy prosperity, 1990-2000
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Two main markets:
High quality product & Low quality product
4. •
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Malaysia’s manufacturer:
Eliminated since 2000
Higher labor cost
High quality survived
• Internet era:
• Retailing market competition Free trade
(Online Reader)
• Online store interfaces for consumer
• Wealth for online dealer
• Specific product can only found from
web
5. vs
• Two challengers: (since 1990)
• Global competitors
• Flexibility of online dealer
6. • Vision Art (Sunway)
• Tee Seng
(Tayor’s University)
• Heng Co
(PJS 7)
7. Vision Art
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3, Jalan PJS 11/28,Bandar Sunway, 46150,
Petaling Jaya
• 150 customers
•
Fully air-conditioned & (CCTV)
8. • Mr. James, Miss Winnie and Mr. Franky
• Being introduced to a stationery supplier
• Stationary & Material retailer
9. • At first start at area near Saito University then move to
Sunway area.
• Customers:
Previous: 80% students 20% outsiders
Present: 50% students 50% outsiders
10. Tee Seng
• Taylor’s University Lakeside
Campus
• Serves 50 customers per day
• Fully air-conditioned and is not
occupied with CCTV.
11. •
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Loo Tee Seng, 55 years old
Employ 2 Christians employees
To Pass his retire life & get to know Datuk Loy.
Provide printing and photo stating service.
13. Heng Co
• Jalan PJS 7/15 known as Heng Co
stationery shop
• 10 customers per day
• Not occupied with any high technology
electronics appliances but just a
traditional ceiling fan in a shabby
condition.
14. •
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Founder: Mrs Khor Sai Ngoh
Reason: was sponsored to open a stationery shop by a British man
No employees
Sell basic stationery, ice cream and other daily stuff such as battery
15.
16. Recommendation
1. Vision Art
• Expand business size
(Scale, Space, more type of Product)
• Discount
(Membership Card, Corporation with other shops, Student Price)
18. Recommendation
3. Heng Co
•Better impression
(Renovate, Rearrange, New Rack, Obvious )
•Reformation of outlook
(Attractive logo, Signboard)
•Better arrangement of furniture
(old rotan chair, altar)
19. CONCLUSION
In conclusion, the Vision Art is the most successful among
the three stationary shops because :
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its diversity of goods
cheaper price
Strategy location
Established good relationship with supplier
Good strategy planning
