This document is the Winter 2010 issue of the State of the Net report published by the Irish online consultancy AMAS. It provides data and trends on eCommerce, social media, newspaper vs. internet usage, online TV, digital advertising, and mobile internet usage in Ireland. It also provides information on Irish domain name registrations and an overview of AMAS's internet consulting services which include developing internet strategies and providing research, user experience, content, training, marketing, and project management support for clients.

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State of the Net
November 2010
www.amas.ie

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State of the Net issue 19, Winter 2010
Published by online consultancy AMAS,
www.amas.ie in association with the
Irish Internet Association

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Contents
1. eCommerce trends
2. Social media
3. Newspapers vs. internet use
4. Online TV
5. Digital advertising
6. Mobile internet
7. Domains
8. AMAS: what we do

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eCommerce
Source: Consumer
Commerce Barometer,
compiled April 2010. Data
based on a sample size of
2,000 in both Ireland and the
UK. Base for graph: those
who purchased a product in
selected categories within 12
months of survey

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Social media
Source: LinkedIn, November 2010
Source: Amárach, Social Networking in Ireland report,
published August 2010. Data based on 850 online
interviews

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Newspapers vs. internet use
Source: IAA Mediascope 2004-2010, 10-market average. 2012 and 2014
figures estimated on best-fit trend line

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Online TV
Source: Data supplied by RTÉ, TV3 and TG4. Note: TG4
Beo Player streams Irish language programmes only

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Digital advertising
Source: IAB PwC Online Adspend Study for first half of 2010, and PWC Global entertainment and media
outlook 2010–2014, both published in November 2010

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Mobile internet
Source: Eurobarometer, eCommunications Household Survey, published October
2010; Irish sample size 1,014 out of total EU27 sample of 26,761

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Irish domain registrations
Source: IEDR, Domain Industry Report 2010; comparisons based on data from Directi
(webhosting.info), Eurid and IEDR

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AMAS: what we do
AMAS is an internet consultancy with a simple goal – help our clients to exploit the
internet. Large corporates, government bodies and, increasingly, high potential
businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on
the unlimited opportunities offered by the internet.
Services:
• Strategy
• Research
• User experience
• Content
• Training
• Marketing
• Project management
Contact Aileen O’Toole, Managing Director on +353 1 6610499 or info@amas.ie
Follow us:
For digital research and insights, follow AMAS on Twitter@AMASinternet