This document summarizes analyst stats on trends in online video and mobile video usage. It cites sources that show online video is going mainstream, with 80% of UK smartphone users viewing video on their devices. Younger internet users are more likely to use "web TV." It also notes that by 2008, UK internet users were watching more online video than users in any other country, watching an average of 128 videos per viewer that month. US online retailers saw video as the most important new feature to add in 2009.

1. Some analyst stats on video marketing5th October 2010Hugh MurphyBusiness Manager UK & Ireland, e-Channels

2. 3M CONFIDENTIALAbout this presentationNotes to accompany a peer discussion of marketing professionals at IBDG Strategy Forum London Oct 2010We discussed some of the trends in online video and this document shares the sources for the dataReaders are encouraged to familiarise themselves with the analyst services quoted on each page for further info

3. 3M CONFIDENTIALOnline videoMobile & videoHistoric data (why we got interested)

4. 3M CONFIDENTIAL2010 eMarketer declares that “Online video goes mainstream” “The roots of a content-delivery platform rivaling that of TV are beginning to take hold” – eMarketer, April 2010http://www.emarketer.com/Article.aspx?R=1007664

5. 3M CONFIDENTIALUse of ‘web TV’ is much higher among younger internet users in the UK so the role of video will only increaseSource: Office for National Statistics “ Internet Access - Households and Individuals 2009” ( 28 August 2009)

6. 3M CONFIDENTIALOnline videoMobile & videoHistoric data (why we got interested)

7. 80% of UK smartphone users are now viewing video on their devices3M CONFIDENTIALJuly 2010: 80% of UK smartphone users are viewing video on their devicesSource: http://comscore.com/Press_Events/Press_Releases/2010/9/Video_Makes_it_Big_on_the_Small_Screen_in_Europe

8. 3M CONFIDENTIALMorgan Stanley: 2010 will see a strong uplift in penetration of high-end mobile internet devicesSource article: http://www.emarketer.com/Article.aspx?R=1007453

9. Nielsen predicts smart-phones will outnumber traditional by the end of 2011 in the US3M CONFIDENTIAL

10. 3M CONFIDENTIALOnline videoMobile & videoHistoric data (why we got interested)

11. 3M CONFIDENTIALComscore: By 2008, UK internet users were watching more video than any other country (including US)Comscore: U.K. Internet Users Watched 128 Videos per Viewer in March 200827.4 million U.K. Internet users watched an average of 127.7 videos per viewer in March – the highest usage rate of any of the five comScore Video Metrix countries (which also include the U.S., Canada, France and Germany). “Other notable findings from March 2008 include:81.2 percent of the total U.K. Internet audience viewed online video.

12. The combined U.K. online video viewing audience watched a total 172 million hours of video content.