Some analyst references for video marketing stats
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This document summarizes analyst stats on trends in online video and mobile video usage. It cites sources that show online video is going mainstream, with 80% of UK smartphone users viewing video on their devices. Younger internet users are more likely to use "web TV." It also notes that by 2008, UK internet users were watching more online video than users in any other country, watching an average of 128 videos per viewer that month. US online retailers saw video as the most important new feature to add in 2009.
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State of the Net issue 19 Winter 2010
This document is the Winter 2010 issue of the State of the Net report published by the Irish online consultancy AMAS. It provides data and trends on eCommerce, social media, newspaper vs. internet usage, online TV, digital advertising, and mobile internet usage in Ireland. It also provides information on Irish domain name registrations and an overview of AMAS's internet consulting services which include developing internet strategies and providing research, user experience, content, training, marketing, and project management support for clients.
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The ABI is the voice of the UK insurance industry, representing over 250 members that comprise approximately 90% of UK insurance premiums, making it the largest insurance industry in Europe. The document discusses trends in the UK property insurance landscape, noting that total gross claims incurred increased 14% from 2017 to 2018 to £4.3 billion, driven largely by large weather events. While the number of claims notified has decreased over 11 years, the average cost of claims has risen significantly from 2008 to 2018. The ABI discusses priorities for 2020 such as flood risk management, fire safety, and modern construction methods.
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Drawing on the conceptions, she presents several competencies identified in the context of each conception and discusses their implications for information literacy education.
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The proposed approach is based on the author's PhD study of information literacy in online distance learning environments, which particularly focused on the GIS (Geographic Information Sciences/Systems) discipline.
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O documento discute como prototipar experiências do usuário em vídeo de forma a ilustrar fluxos de tela, interações e contexto de uso de forma mais efetiva do que documentos tradicionais. Apresenta vantagens e desvantagens do vídeo para prototipagem e um passo-a-passo para criação de protótipos em vídeo de baixo custo. Finaliza com um exemplo prático de prototipagem de uma pesquisa via smartphone.
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This presentation introduces the MG/SIL as emerged "only" from the conceptions of geospatial information. So it does NOT present the final picture of the model.
This presentation aims to highlight the implications of the model for GI/S education and research in the particular context of the City University in London (UCL).
Hope you find it useful :)
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Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...
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Conceptions of GIS: implications for information literacy
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Conceptions of geospatial information: implications for information literacy ...
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Model of Geo/Spatial Information Literacy (MG/SIL): an innovative model for g...
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The document provides an overview of the UK mobile market as of May 2010. It summarizes that the top 20 mobile handset models represent 32% of the UK market, led by the Apple iPhone. Smartphones now represent nearly 25% of the UK mobile market. Mobile internet access is growing rapidly in the UK, with over 40% of subscribers now accessing the internet on their mobile phones.
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The document discusses trends in the global telecommunications industry from 1999-2015 based on analysis from IBM. It notes that more change has occurred in telecoms in the past 10 years than the previous 100. While access has increased 350% to nearly 70% globally, growth is stalling due to declining mobile and emerging market expansion. The future of telecom revenues and profits is uncertain due to factors like the rise of over-the-top services and data traffic exceeding voice revenues. The document outlines four potential industry scenarios for 2015.
Rkcsi08
The document discusses several key topics related to internet video content including:
1. Questions around how internet video differs from traditional TV content in terms of delivery, producers, and importance of user-generated content.
2. Telecom companies are building out broadband infrastructure in the US but it still lags other countries in broadband speeds and fiber connectivity.
3. Current trends show growth in high-quality internet video through services like streaming and downloads, but traditional TV and movies still dominate long-form content.
4. User-generated sites like YouTube have become major platforms for both amateur and professional video while ad-supported sites also strive to find audiences and business models.
The Mobile Industry & Ecosystem (March 2010)
Presented at the 2010 Mobile Enterprise Growth Alliance (http://www.mega.org.au/) in South Australia.
* Local Australian & global mobile industry statistics.
* Overview of the mobile ecosystem in Australia.
* Mobile trends
Piech_Dan
This document summarizes key statistics about online video from a January 2010 presentation. It notes that 89 million people in the US watch 1.2 billion videos daily. From 2006-2010, the number of videos watched increased 600% while ad spending increased 344%. Long-form content is also rising, with a 162% increase in viewing time. 16.4% of online videos are ads, compared to 20-30% of viewing time for TV being ads. The document discusses opportunities to better monetize online video to levels closer to TV and conditioning viewers to fewer ads online. It also notes the social sharing of online video content.
Nielsen Digiday Mobile
- Mobile usage is growing rapidly, with 145 million mobile media consumers in the US and significant growth in areas like mobile internet, video, and social networking.
- Younger users are especially important mobile adopters, with tweens and teens sending hundreds of text messages per month and using a wide range of content on their phones.
- Advertisers are increasingly engaging with mobile users through text, display, and mobile web banner ads, though messaging still dominates current mobile advertising. Significant mobile advertising growth is projected as the mobile web and video continue to expand.
Abstract-Video On Demand; New Digital & Broadband Video Distribution-3Q06
This document provides a summary and forecast of the video on demand (VoD) market. It finds that while VoD growth has already been rapid at over 40% per year, explosive growth is expected to begin in 2008 as technologies mature. These include increased IPTV deployment, more favorable movie release windows for VoD, and new devices that facilitate accessing broadband content on TVs. The report provides forecasts for VoD revenue and subscribers through 2010 for different distribution channels and regions. It is intended for professionals in industries involved in video distribution, content, and enabling technologies.
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Some analyst references for video marketing stats
- 1. Some analyst stats on video marketing5th October 2010 Hugh Murphy Business Manager UK & Ireland, e-Channels
- 2. 3M CONFIDENTIAL About this presentation Notes to accompany a peer discussion of marketing professionals at IBDG Strategy Forum London Oct 2010 We discussed some of the trends in online video and this document shares the sources for the data Readers are encouraged to familiarise themselves with the analyst services quoted on each page for further info
- 3. 3M CONFIDENTIAL Online video Mobile & video Historic data (why we got interested)
- 4. 3M CONFIDENTIAL 2010 eMarketer declares that “Online video goes mainstream” “The roots of a content-delivery platform rivaling that of TV are beginning to take hold” – eMarketer, April 2010 http://www.emarketer.com/Article.aspx?R=1007664
- 5. 3M CONFIDENTIAL Use of ‘web TV’ is much higher among younger internet users in the UK so the role of video will only increase Source: Office for National Statistics “ Internet Access - Households and Individuals 2009” ( 28 August 2009)
- 6. 3M CONFIDENTIAL Online video Mobile & video Historic data (why we got interested)
- 7. 80% of UK smartphone users are now viewing video on their devices 3M CONFIDENTIAL July 2010: 80% of UK smartphone users are viewing video on their devices Source: http://comscore.com/Press_Events/Press_Releases/2010/9/Video_Makes_it_Big_on_the_Small_Screen_in_Europe
- 8. 3M CONFIDENTIAL Morgan Stanley: 2010 will see a strong uplift in penetration of high-end mobile internet devices Source article: http://www.emarketer.com/Article.aspx?R=1007453
- 9. Nielsen predicts smart-phones will outnumber traditional by the end of 2011 in the US 3M CONFIDENTIAL
- 10. 3M CONFIDENTIAL Online video Mobile & video Historic data (why we got interested)
- 12. The combined U.K. online video viewing audience watched a total 172 million hours of video content.
- 13. 20.5 million viewers watched nearly 1.7 billion videos on YouTube.com (47.3 videos per viewer).
- 14. The average online video duration was 3 minutes.”Source: http://www.comscore.com/press/release.asp?press=2292
- 15. 3M CONFIDENTIAL At the end of 2008, US online retailers were citing Video as the most important new feature to add in 2009 http://www.emarketer.com/Article.aspx?id=1006883