The document outlines a writing workshop for startups, focusing on how to effectively communicate their value and the problems they solve. It provides an example using 'The Coolest' cooler as a modern all-in-one outdoor entertainment solution, along with guidance on creating engaging crowdfunding content. Additionally, it discusses the revolutionary concept of a mobile phone created by Martin Cooper, highlighting the importance of personal connection and calls to action in their pitch.

1. Writing Workshop for Startups
Tuesday, December 9, 2014
Presented By:
Danny Rubin, Creator and Writer
News To Live By

2. @NewsToLiveBy

3. Why Do You Matter?
Your paragraph must explain:
- The problem you solve
- The value you add

4. The Coolest
The Coolest takes the pain out of planning
your next great adventure. We’ve taken that
boring, old-fashioned boxed cooler gathering
dust in your garage and revamped it for
modern-day fun. The Coolest is the only all-in-one
outdoor entertainment solution you’ll
need for tailgating, camping, picnics, beach
parties, barbecues, and anytime you’re
enjoying the great outdoors.

5. Crowd-Funding Page
The first 100 words:
1. Why do you matter
2. Personal connection
3. Call to action

6. Imagine a Kickstarter
for the cell phone…
Why do you matter
Motorola has created a “cellular” phone people can take with them anywhere.
Hi, my name is Martin Cooper, and I believe our lives would be easier and more
enjoyable if we could call people on the phone no matter where we are. That’s
right – a phone that doesn’t require a cord connected to a wall.
My team and I have built a cellular or mobile phone that could revolutionize
the way we communicate. We say “could” because the project needs your
help.
Down below, please read the specs on our phone idea, check out the short
video and view the different rewards. And click here if you have any questions.
Thanks for the support!
Calls to action
Personal
connection