This document provides guidelines for teams participating in a pitch competition. It outlines the submission requirements, including screenshots of the app prototype, source code, presentation slides, pitch video, demo video of the app, business plan, and team photo. Teams will be judged on how well they identify a problem and solve it with their app, the functionality of their prototype, the quality of their pitch and business plan, and their vision for developing the app further. The top teams will be invited to present at a world event. Teams are instructed to test their demo and pitch videos and given tips on lighting, sound, and presentation.

1. Pitch Guidelines
Lesson 10

2. Agenda
Topics
• Review final deliverables
• Project submission guidelines
• App demo video
Activities
• Check-in (15 mins.)
• Review Deliverables and judging criteria (40
mins.)
• Complete business plan (20 mins.)
• Work on presentation (20 mins.)
• Refine source code for App (20 mins.)
• Wrap-up – (5 mins.)

3. Check-in
• You should have completed your business plan
• Started working on your pitch
• Brainstormed ideas for your presentation format and
style
• You should have completed your business plan
• Started working on your pitch
• Brainstormed ideas for your presentation format and
style

4. What are your deliverables?
• Screen shots of your app prototype (3 screens)
• Source code for your team’s prototype
• Presentation slide desk (PPT)
• Pitch video
• Demo video of app
• Business Plan
• 100-word app description

5. Other items to complete
• Photo of your team
• Completion of survey (found in Lesson 12)

6. Submission Process
• You will submit your deliverables online
• Submission instructions will be explained in Lesson 12
• All deliverables must be submitted online by May 2nd, 5
pm PST / May 3rd, 5:30 am IST

7. Judging Process
The top teams will be invited to the World Pitch event
in San Francisco, California as follows:
• Top middle school division team.
• Top 8 high school teams, based on region.
• Top university division team.
• Making for a total of 10 teams
• WeTech will host a regional event for the 10
WeTech teams in May/June

8. Technovation Challenge
• What are you being judged on?
• 36 points and 4 bonus points = 40 points

9. Judging Criteria: Objective Items
• Did the team identify a real problem in the
community?
• Does the app solve the problem that was identified?
• Is the prototype fully functional?
 It should contain at least 3 screens with all buttons
and links functional and no obvious bugs

10. Judging Criteria: Subjective Items
• Is the Pitch compelling?
• Is the Business Plan sound and thorough?
• Is there a practical vision for extending the app
beyond the prototype stage?
• Does the app contain dynamic functionality?
• Is the User Interface intuitive and easy to use?

11. Judging Criteria: Bonus Points!
• Does the app incorporate external data
• An especially creative design
• 4 total bonus points possible

12. Demo video of your app
• Up to 2 minutes total time
• Show the functionality of your app
• Simple and clear
• Highlight the unique features of your app
• Focus on the user interface
• Watch example videos
 http://tinyurl.com/p4ywgkq
 http://tinyurl.com/o763rpx

13. Pitch Video
• All members of the team must speak
• Persuasive video for the judges
• Who, what, when, where, why, and how
• Up to 4 minutes for the video
• Clear and creative
• Example video: http://tinyurl.com/kxn6ewt

14. Activity: test video & editing
• Sound Quality
 It is really important select a quiet space
 If you can, use a separate audio recorder because
it will probably be better than the camera’s audio
• Lighting:
 Use different sources ( table lamps, etc)
 Remember to turn all the lights on if the ambient
is dark

15. Wrap-Up
• Test video sound and lighting
• Finish presentation slides
• Prototype Development
• Next week:
 Practice your pitch and get feedback
 Video tape your app demo and first cut of pitch
video
 Dress for success!