The slides from the joint Bow Valley College and Calgary Economic Development and the Government of Alberta session held at Bow Valley College on the morning of Saturday June 10, 2017

2. © COPYRIGHT Craig Elias 2002 - 2016Slide 2
Take Action

3. Photograph by EwanNicholson.ca
$1,000,000 Winner

4. • Student showcase (20%)
• Business plan (40%)
• Final pitch (40%)

5. Slide 5
WannaB Wednesdays
Social entrepreneurs sharing advice with WannaB entrepreneurs
and they then helping new or expanding social entrepreneurs

6. Finale
Showcase all ideas,
celebrate the 8 regional
winners, and a final pitch
off for the grand prize.
Sustain
How to keep your company
growing
Validate
How can you prove that
people will pay for your
product or service
Scale
How to grow your
business beyond just you.
Innovate
A kick-off session
describing what
Innovation is and how to
encourage it.
FridayThursday
Tuesday WednesdayMondayJuly 2017
S M T W T F S
1
2 3 4 5 6 7 8
9 10 11 12 14 14 15
16 17 17 10 20 21 22
23 24 25 26 27 27 20
30 31

7. Three Main Components
1) Educate: 12:00-1:15
Lunch & learn sessions on four diffèrent topics
related to the creation and commercialization of
Innovation.
2) Collaborate: 1:30-3:30
Each day participants are split into teams of four
and provided with that day’s Innovation Challenge.
Teams then create solutions that compete for the
Innovation Awards handed out on Friday.
3) Motivate: 3:45-4:45
Each afternoon some of Alberta’s most promising
first-time entrepreneur compete in pitch
competitions.

8. Expanding Alberta’s Entrepreneurial Capacity
& Celebrating Canada’s 150th Birthday

11. Slide 11
Before We Get Started

14. Slide 14
Register Relevant Domains
• Your own name
• Idea or company name (.com or .ca)
• Plural
• Similar
• Singular
• Misspellings
• Favourite Registrars
• Tierra.net
• Rebel.ca

15. Slide 15
Establish Corporate Email
• Name@Company.com
• Google Apps
• https://apps.google.com/setup/support/
• Registrar
• Update MX records
• Create Aliases
• Generate email forwards for secondary
domains

16. Slide 16
Secure Social Media

19. Slide 19
Secure Social Media
• LinkedIn
• Twitter
• Facebook
• Google+
• Google Local Directory
• Instagram
• Pinterest
• Yelp
• YouTube

20. Slide 20
Build A Web Site
• Choose a hosting company
• Don’t be cheap!
• WP-Engine.com
• Install WordPress
• Select Theme
• Pick plug-ins
• StartupSaturday.com/Registration

21. Slide 21
Get A Logo
• Fiverr
• Ei8htz
• 99 Designs
• LogoWorks.com
• Metrographics in Calgary

22. Slide 22
Business Cards
• Avery.com
• VistaPrint.com
• Staples
• Metrographics

23. Leaonard
Berstien quote

24. Slide 24
• Unmovable
• RBC Social
Enterprise
Accelerator
• VenturePrize
• New Economy
Find Dates

25. Slide 25
3-Years
• Financial
Projections

26. Slide 26
Build A Web Site Plan
bit.ly/CraigsBusinessPlan

27. Slide 27
Build A Web Site
• Choose a hosting company
a) WordPress.com
b) BlueHost.com
c) WP-Engine.com
• Install WordPress
• Select Theme
• Pick plug-ins

28. Slide 28
Tell Everyone What Your Up To
• bit.ly/50CupsOfCoffee
• bit.ly/EnrollingVsSelling
• bit.ly/DontAskForTheJob

29. Slide 29
10 Steps Reviewed
1. Register relevant domain names
2. Setup email addresses
3. Establish Social Media accounts
4. Build initial website
5. Get a logo
6. Create business cards
7. Find unmovable dates
8. Build 3-Year financial projections
9. Create a business plan
10.Tell everyone what you’re up to

30. Slide 30
Taking Action
ONE THING
you will do differently
from today forward?

31. Photograph by EwanNicholson.ca
CElias@BowValleyCollege.ca
+1.403.874.2998
Craig Elias