Startup image hacking! Learn how to hack the projected image of your startup and create a user experience that extends from the simple presentation of your product or service. Master how to win people over, be them potential investors or clients, by making sure they receive your value proposition in the most effective way.

1. STARTUP IMAGE
3 WAYS TO GROW
HOW YOUR STARTUP
IS PERCEIVED
Μ
13:00
AT ΤΗΕ
presented by
Co Founder - Creative Director
Spiros Drakatos
Girl, we CAN
get much
higher!
DESIGN FOR THE WEB

2. your startup’s
image!
HACK
Let’s

3. communication is a
game

4. words are a tool in this
game and HACK
is just a catchy word!

5. get
somebody’s
attention
The true goal is to

6. suppose you got it
what would you do
with it?

7. the course of
everything!
perception
evaluation
adoption
re-evaluation
retention

8. Perception1

9. There are ways to
influence the way
people perceive
your brand.

10. always pay
attention to detail

11. design that conveys the message
message that conveys the value

12. Your image represents
the value you provide
not the size of your company

13. your BRAND
is not about what you say

14. THEY
it's about what
say!

15. So how
can you
make them
notice you?

16. you have to
STAND OUT
from the
crowd!

17. how?

18. By playing around
with people’s
perceptions!

19. We never
got out
of high
school!

20. looks & characters
people still judge
and categorize us by our

21. bigger brands
& multinationals
(popular kids)
set the trends

22. BUT...This slide is
for those who
were getting bored!

23. to get
attention
lie
you don’t
need to

24. truth
infact as a startup your
is your biggest asset

25. people love a
David vs Goliath
story

26. yes, you are
this guy!

27. Evaluation2

28. what are
your most
important
?touchpoints

29. Logo

30. Website

31. Social Activity

32. people will
evaluate
your touchpoints
before giving
you any money

33. how?

34. people are
strangewhen
it comes
to aesthetics

35. They go
and buy
this...

36. ... and in
the next
moment they
buy something
like this...

37. to
important
this is why it is

38. know
your
audience!

39. is always good!
also
self-awereness

40. how you
think your
startup
looks
how people
think your
startup
looks

41. Adoption3

42. what is ?
UX

43. UX is the affair
your customers
are having with
your brand!

44. it may be HOT!

45. or not so much...

46. That affair doesn’t
start when they
buy into your brand.

47. it starts from the time
they come accross your
first touchpoint

48. From then on,
they embark on a
journey...

49. And they evaluate
that journey
every step of the way...

50. Common
misconception

51. UX & UI
are parts
of the
same fruit

52. helps users decide
if they will adopt
and retain
UX is Emotional

53. helps users interact
with their adopted
product / service
UI is Technical

54. UX
done wrong!

55. UX
done wrong!

56. the “build it and
they will come”
misconception

57. Unless you have
made a major
breakthrough
no one really cares
about your product...
(yet!)

58. STRATEGIC THINKING
A B C D
CREATIVE THINKING
V
D
Q
Z

59. be
creative!

60. theory
is good
action
is better!

61. Case Studies

62. So where
do you go
from here?

63. Here’s some
nice advice...
some wise scholar
shared on facebook!

65. BUT...Still bored?
No worries, it’s ending soon!

66. Know your audience
& know the value
you offer them!

67. Yeah!
No more buts!
ΜDESIGN FOR THE WEB