iLevels created Start You Up, a web application to help startups and investors analyze business projects through a guided Road Map. Start You Up provides startups with a business plan and valuation report, and gives investors tools to evaluate potential investments. The tool aims to address challenges entrepreneurs face in securing funding and growing businesses without formal plans.

1. BY iLevels www.ilevels.it info@ilevels.it

2. Summary
iLevels, founded in 2014, aims to support companies of all sizes in the process of
value creation.
Start You Up is the first web application developed to assist startups and investors in
analyzing and developing business projects.
Try it free at iLevels.it
BY iLevels www.ilevels.it info@ilevels.it
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3. Problem
Entrepreneurs without a business plan are 50% less likely to successfully grow their
business.
Only 18% of entrepreneurs without a business plan secured a loan.
Only 18% of entrepreneurs without a business plan secured investment capital.
The Problem: Startups and investors need help creating a successful business plan.
BY iLevels www.ilevels.it info@ilevels.it
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http://smallbiztrends.com/2010/06/business-plan-success-twice-as-likely.html

4. Solution
BY iLevels www.ilevels.it info@ilevels.it
START UP
Start You Up develops a Road
Map for your business strategy,
highlighting key steps you need
to take.
INVESTOR
Start You Up tracks and
analyzes the performance of
your start up projects.
Start You Up
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5. Target Market
BY iLevels www.ilevels.it info@ilevels.it
Start Ups are becoming increasingly
common in Italy.
Their growth generates interest amongst
investors (i.e. venture capitalists, incubators,
universities, startup competitions)
Start You Up is a tool that meets the needs
of both players: it locates high potential
projects and allows startups to raise capital
and create a business strategy.
3654
Startups
37
Incubators
+32%
since
September
2014
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6. How It Works: Startups
BY iLevels www.ilevels.it info@ilevels.it
REGISTRATION
The startup is
guided through an
analysis of the key
elements of its
business project.
Road Map
VALUATION
Start You Up
evaluates the
information and
estimates the
potential value of
the startup.
FINALREPORT
The startup
downloads a
detailed report of
the project analysis.
The startup uses the Road Map to develop a successful business strategy.
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7. How It Works: Investors
BY iLevels www.ilevels.it info@ilevels.it
REGISTRATION
The investor invites
startup companies
to complete the
Road Map.
Road Map
VALUATION
Start You Up
evaluates the
information and
estimates the
potential value of
the startup project.
FINALREPORT
The investor can
download and utilize
the Final Report
from Start You Up.
The investor uses the Final Report to evaluate the potential
success of a startup project.
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8. Output
BY iLevels www.ilevels.it info@ilevels.it
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Solution
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Business Road Map: A guided analysis of the startup’s main elements
Goal Builder: Tools for developing strategic business goals
Company Valuation: Financial valuation of the startup project’s current and
potential value
Final Report: Summary report, including the economic and financial evaluation

9. Main Advantages
BY iLevels www.ilevels.it info@ilevels.it
Start You Up offers a new concept: a tool that facilitates the gathering and
presentation of information.
Main Advantages
• Road map with objectives and deadlines for the startup
• Report with Key Performance Indicators of the project,
factoring in innovation and the startup team
• Financial valuation of the startup using the data provided
• Affordable for startup companies; basic report is free to
startups and premium report is a one-time payment
• User-friendly platform available online
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10. Status and Timeline
BY iLevels www.ilevels.it info@ilevels.it
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Solution
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OutputHow It Works Advantages Status
Platform Launch: June 18, 2015
New Features Coming Soon:
• Online Elevator Pitch
• English version of Start You Up