The document discusses the importance of using dashboards to measure return on innovation (ROI) and discusses best practices for dashboard design. It notes that while many see innovation as a top priority, few set metrics to measure innovation performance. The document advocates for dashboards that measure inputs, processes, and outcomes of innovation initiatives rather than just outputs. It provides examples of metrics that could be tracked, such as revenues from new products and services, ideas progressed to patents, and time spent on non-core innovation projects. The document argues that organizations must measure innovation in order to improve it and that dashboards can fuel innovation success when designed and used effectively.

1. © Imaginatik plc 2014 | www.imaginatik.com
Keeping Score: The ART of ROI
(Return on Innovation) Dashboards
Luis F. Solis, Chief Innovation Evangelist
@innoalchemist
luis.solis@imaginatik.com
CINO NYC Summit
December 2, 2014

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“70% of corporate leaders rate
Innovation as a top three
business priority; only 22% set
innovation performance metrics”
Source: Imaginatik Research on Innovation Governance (2014) and McKinsey & Co (2013)

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Rewire
Dashboards Rewire
The Future, Not Just
Report The Past

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The Prize?
 Your career longevity
(CMO half-life now ~18
months)
 Innovation funding (the
$MM test)
 Non-core revenue from
innovation

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• Enterprise
Innovation
Software
• Consultancy
• Change Programs
Consistently Top-Rated by Gartner and Forrester

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YOU REWIRE What You Measure

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Measurement Gone Bad
 Just quantitative – just total revenue
 Just front-end: # ideas
 Just basic activity: % participation
 Just pipeline size or total opportunities

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Dashboard Design Principles
• Clarify
• Align
• Declare
Strategy
• Resources
• Time
• Pacts
Inputs
• Evidence
• Learning’s
• Outcomes
Outputs
• Desired
• Rewarded
• Encouraged
Behaviors

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Imagine if YOUR Dashboard Highlights…
Strategy
• clear “growth gaps” by business unit
• % innovations from open innovation/3rd parties
• % funding/time spent on game-changers
• % senior exec time devoted to non-core projects
• # of managers mentored in innovation by leaders
Innovative Revenue Measures
• revenues from recently introduced products/services
• revenues from new stream types
• revenues from new customer segments/markets
• revenues from differentiating/breakthrough offerings

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Imagine if YOUR Dashboard Highlights…
Employees
• # of ideas into patents
• # of experiments or prototypes in progress
• # of teams working “beyond core” projects
• # of employees trained in innovation processes
Customers
• # of co-creation projects w/ customers & value
• # of new products/services from social media
• # of customer teams helping test/refine ideas
Process Velocity
• Pace of project movement across lifecycle
• Pace of project “kills”

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Networks, Governing
Bodies & Roles
Dashboards Fuel Innovation Success
Funding
Measuring
Steering
Innovation
Growth
Engine
Data driven comparisons
Dashboards

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3 Ways to Rewire The Future
4 Hour Dashboard
Lab
90-Day Results
Engine Trial
Innovation
Governance
Reboot (end-2-
end process rewire)

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Today’s Take-Aways
 It’s early days
 YOU must measure (or you will be
measured)
 It’s as much ART as SCIENCE
 Emphasize inputs and process…not
just Outputs
 Exceed “the core”…add non-core
innovation
 Be brave…you’re rewiring the (Your)
future

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Imaginatik plc
Luis Solis
@innoalchemist
luis.solis@imaginatik.com