Innovation has never been more visible in the corporate board room. Yet fewer than 25% of firms have established performance indicators. What's at risk is nothing less than the sustained funding of non-core innovation and, of course, the careers of innovation professionals. Imaginatik, a leading global catalyst for innovation change using crowdsolving software and consultancy, helps large corporates to introduce and embed Governance as a competitive advantage. Innovation dashboards, powered by Results Engine software, play a key role. Chief Innovation Evangelist Luis Solis presents tangible ideas and options to amplify the success of innovation by keeping score in the right way.

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Keeping Score: The ART of ROI
(Return on Innovation) Dashboards
Luis F. Solis, Chief Innovation Evangelist
@innoalchemist
luis.solis@imaginatik.com
CINO NYC Summit
December 2, 2014

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“70% of corporate leaders rate
Innovation as a top three
business priority; only 22% set
innovation performance metrics”
Source: Imaginatik Research on Innovation Governance (2014) and McKinsey & Co (2013)

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Rewire
Dashboards Rewire
The Future, Not Just
Report The Past

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The Prize?
 Your career longevity
(CMO half-life now ~18
months)
 Innovation funding (the
$MM test)
 Non-core revenue from
innovation

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• Enterprise
Innovation
Software
• Consultancy
• Change Programs
Consistently Top-Rated by Gartner and Forrester

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YOU REWIRE What You Measure

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Measurement Gone Bad
 Just quantitative – just total revenue
 Just front-end: # ideas
 Just basic activity: % participation
 Just pipeline size or total opportunities

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Dashboard Design Principles
• Clarify
• Align
• Declare
Strategy
• Resources
• Time
• Pacts
Inputs
• Evidence
• Learning’s
• Outcomes
Outputs
• Desired
• Rewarded
• Encouraged
Behaviors

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Imagine if YOUR Dashboard Highlights…
Strategy
• clear “growth gaps” by business unit
• % innovations from open innovation/3rd parties
• % funding/time spent on game-changers
• % senior exec time devoted to non-core projects
• # of managers mentored in innovation by leaders
Innovative Revenue Measures
• revenues from recently introduced products/services
• revenues from new stream types
• revenues from new customer segments/markets
• revenues from differentiating/breakthrough offerings

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Imagine if YOUR Dashboard Highlights…
Employees
• # of ideas into patents
• # of experiments or prototypes in progress
• # of teams working “beyond core” projects
• # of employees trained in innovation processes
Customers
• # of co-creation projects w/ customers & value
• # of new products/services from social media
• # of customer teams helping test/refine ideas
Process Velocity
• Pace of project movement across lifecycle
• Pace of project “kills”

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Networks, Governing
Bodies & Roles
Dashboards Fuel Innovation Success
Funding
Measuring
Steering
Innovation
Growth
Engine
Data driven comparisons
Dashboards

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3 Ways to Rewire The Future
① 4 Hour Dashboard
Lab
② 90-Day Results
Engine Trial
③ Innovation
Governance
Reboot (end-2-
end process rewire)

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Today’s Take-Aways
 It’s early days
 YOU must measure (or you will be
measured)
 It’s as much ART as SCIENCE
 Emphasize inputs and process…not
just Outputs
 Exceed “the core”…add non-core
innovation
 Be brave…you’re rewiring the (Your)
future

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Imaginatik plc
Luis Solis
@innoalchemist
luis.solis@imaginatik.com