This webinar discusses how product strategy can guide product prioritization. It defines strategy as a high-level plan to achieve goals under uncertainty, with tactics being specific actions to achieve strategic goals. The webinar emphasizes that the best strategy is useless if the product doesn't solve a meaningful market problem. It provides techniques for linking features to a company's strategy, like assessing which customer segments and market themes a feature addresses. The webinar encourages product managers to create a "market model" for each feature and use a product's strategy to guide prioritization based on these models.
The case study describes a best practices approach to the development of a whole product roadmap for laboratory information management system (LIMS) software to support next-generation sequencing (NGS) for translational and clinical genomic research.
How to Build an Awesome Product Strategy
(even if it's not your job!)
Learn the 4 steps to create a great product strategy to solve the right problems for your business and its customers!
The Strategic Role of Product Management
The Strategic Role of Product Management explains why product management is a critical, strategic role in a technology company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
May 2015 marked the final offering of Product Manager Imperatives at the University of Wisconsin-Madison’s Center for Professional and Executive Education. After 40 years of running these open enrollment corporate workshops on product management, UW-CPED has decided to focus exclusively on management and leadership training. This presentation is the condensed version of the final offering of Product Manager Imperatives. For a version of this presentation with links to videos, tutorials and other tidbits to demonstrate key points, look for this presentation at BrainSnacksCafe.
The case study describes a best practices approach to the development of a whole product roadmap for laboratory information management system (LIMS) software to support next-generation sequencing (NGS) for translational and clinical genomic research.
How to Build an Awesome Product Strategy
(even if it's not your job!)
Learn the 4 steps to create a great product strategy to solve the right problems for your business and its customers!
The Strategic Role of Product Management
The Strategic Role of Product Management explains why product management is a critical, strategic role in a technology company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.company. One which guides products to be created based on a market need, not because someone thinks it is a good idea.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
May 2015 marked the final offering of Product Manager Imperatives at the University of Wisconsin-Madison’s Center for Professional and Executive Education. After 40 years of running these open enrollment corporate workshops on product management, UW-CPED has decided to focus exclusively on management and leadership training. This presentation is the condensed version of the final offering of Product Manager Imperatives. For a version of this presentation with links to videos, tutorials and other tidbits to demonstrate key points, look for this presentation at BrainSnacksCafe.
Speed Wins: Launching new products and services. pptxPeter Eales
Learn how to get your products and services to market on time to enhance your range of services. Peter Eales gives practical examples and case studies for a range of businesses across all sectors, showing how to use product management for business growth. This session is a presentation for people in marketing and business owners. It shows how to work with customers and suppliers to test ideas, products and services using prototypes, MVPs (Minimum Viable Products which are like prototypes), and methods to save wasted time and cost. Peter shows the importance of good project management and how to adjust plans and tactics up to and after launch. It was originally a presentation given to 2014 to marketers and business owners.
Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Challenges and solution to innovation management. Framework for a) understanding the state of your innovation efforts, b) determine where to focus to improve - to find the "choke point", and c) examples of new tools to enable best practices to align work to what customers value, fast
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Product strategy in a customer centric company at LeanKitFlorent de Gantes
Product strategy in a customer centric company - how LeanKit thinks about Lean, how we organize to deliver on our product strategy, and where Google can improve. Delivered at Scrum User Group, in Atlanta.
Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: The last 10 years Product management went through some significant changes. The question is what can we expect to change the next 10-20 years and how to prepare for these changes?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
Agile marketing is an optimised approach to people, processes and tools in marketing planning and execution, in response to changing customer behaviour and market trends. It provides a way to add, remove and/or modify marketing targets, strategies and tactics on an ongoing basis. Agile marketing centres on a change in business mind-set from the traditional marketing structure to a more flexible (agile) structure that has been so successful in the information technology industry. It champions data-driven marketing decision making, with an emphasis on value creation from a customer’s perspective. Every member of the agile marketing team must embrace the core values of the agile methodology in order to facilitate this shift in mind-set and support the successful completion of the team’s activities and the achievement of the team’s objectives
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
Strategy is becoming increasingly important in technology and a critical skill for product managers. As your product grows and competitors emerge, how can you sustain success?
Ryan will share why strategy matters, how to create one, and best practices for how it integrates into your product development process.
Learn about this often misunderstood concept and why for growing products it's often the difference between success and ultimate failure.
Presented 4/6/2016 at Product School:
https://www.eventbrite.com/e/crafting-your-product-strategy-with-weebly-tickets-23057057279
Speed Wins: Launching new products and services. pptxPeter Eales
Learn how to get your products and services to market on time to enhance your range of services. Peter Eales gives practical examples and case studies for a range of businesses across all sectors, showing how to use product management for business growth. This session is a presentation for people in marketing and business owners. It shows how to work with customers and suppliers to test ideas, products and services using prototypes, MVPs (Minimum Viable Products which are like prototypes), and methods to save wasted time and cost. Peter shows the importance of good project management and how to adjust plans and tactics up to and after launch. It was originally a presentation given to 2014 to marketers and business owners.
Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Challenges and solution to innovation management. Framework for a) understanding the state of your innovation efforts, b) determine where to focus to improve - to find the "choke point", and c) examples of new tools to enable best practices to align work to what customers value, fast
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Product strategy in a customer centric company at LeanKitFlorent de Gantes
Product strategy in a customer centric company - how LeanKit thinks about Lean, how we organize to deliver on our product strategy, and where Google can improve. Delivered at Scrum User Group, in Atlanta.
Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: The last 10 years Product management went through some significant changes. The question is what can we expect to change the next 10-20 years and how to prepare for these changes?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
How to Master Product Management Case Studies by fmr Groupon PMProduct School
Main takeaways
- How does one proceed in an interview when given a product case study to solve
- What are some of the most common case questions to practice
- What hiring managers are looking for when asking candidates to solve a product case
- The importance of a good hypothesis
- Best frameworks that can come in handy
From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
Agile marketing is an optimised approach to people, processes and tools in marketing planning and execution, in response to changing customer behaviour and market trends. It provides a way to add, remove and/or modify marketing targets, strategies and tactics on an ongoing basis. Agile marketing centres on a change in business mind-set from the traditional marketing structure to a more flexible (agile) structure that has been so successful in the information technology industry. It champions data-driven marketing decision making, with an emphasis on value creation from a customer’s perspective. Every member of the agile marketing team must embrace the core values of the agile methodology in order to facilitate this shift in mind-set and support the successful completion of the team’s activities and the achievement of the team’s objectives
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
Strategy is becoming increasingly important in technology and a critical skill for product managers. As your product grows and competitors emerge, how can you sustain success?
Ryan will share why strategy matters, how to create one, and best practices for how it integrates into your product development process.
Learn about this often misunderstood concept and why for growing products it's often the difference between success and ultimate failure.
Presented 4/6/2016 at Product School:
https://www.eventbrite.com/e/crafting-your-product-strategy-with-weebly-tickets-23057057279
How to Align Marketing Campaign Plans and Budgets with SiriusDecisionsAllocadia Software
Learn how marketing organizations are improving their marketing planning and budgeting processes using The SiriusDecisions Campaign Framework and Allocadia Software for better alignment.
What you'll learn:
1) How The Campaign Framework works. Identify key components of B2B marketing campaigns and deliver advanced marketing planning concepts
2) How to Align your Marketing Budgeting Strategy & Programs. Connect your corporate goals to your marketing programs and campaigns
3) How to Manage your Marketing Investments & Budgets using marketing budgeting software. Define budget targets, release and re-allocate marketing funds
Learn more at www.allocadia.com.
Trends in B2B Marketing: 7 Marketing and Sales Strategies to Grow Your Revenu...Aggregage
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Launch best practices for B2B and B2B2C products between 1 - 50 million euro ARR.
1. Switch gears
2. Launch principles
3. Solving for who, what and how
4. Celebrating launch
How does your company innovate? How do you, as a product professional, create sustainable growth? Do your product and feature releases achieve the desired results?
If you struggled to answer any of those questions, join Dave Martin, product management expert and Founder at Right to Left, as he dives into the product growth engine. In this talk, he will explore how human bias repeatedly hinders product success and causes teams to miss out on their potential - and how to overcome that bias to optimize your organization's product and growth.
Prove ROI and Make the Business Case for Industrial Content MarketingAggregage
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content...who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different... and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing?
Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing... and win (or keep!) buy-in from your higher-ups.
Prove ROI and Make the Business Case for Industrial Content MarketingHannah Flynn
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content...who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different... and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing?
Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing... and win (or keep!) buy-in from your higher-ups.
Realizing the true potential of connectivity remains a formidable challenge for marketers. Fragmented technologies lead to data silos and workflow inefficiency. Delivering relevant and timely messages across multiple channels is, in most cases, still a pipedream. Is there hope? How does a company with a distributed marketing environment overcome the inherent challenges of compliance and localization? How does it maximize value?
Join us for a presentation with Principal Analyst Ian Michiels, as we explore how Top Performing organizations successfully address the challenges of connectivity.
• Learn how Top Performers prioritize investments in marketing technology integration.
• Recommendations to align corporate marketing and filed marketing for more relevant marketing communications.
• Find out how Top Performers identify the cost of disconnected marketing technologies and back-office operations and justify investments to fix these issues.
Similar to Start With Why: Meet Your Goals with a Practical Product Strategy (20)
Trends in B2B Marketing: A Crash Course in B2B Email CreativeHannah Flynn
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox.
Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Prove ROI and Make the Business Case for Industrial Content MarketingHannah Flynn
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content...who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different... and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing?
Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing... and win (or keep!) buy-in from your higher-ups.
Trends in B2B Marketing: Customer-Centric Websites: Successful Strategies to ...Hannah Flynn
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Empowering Product Teams: Measure the Immeasurable: Beyond Vanity MetricsHannah Flynn
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent.
Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.
How to Use Video Throughout the Buyer's JourneyHannah Flynn
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations?
For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.
So the question is: Will you choose to be an educator in your industry?
Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.
Old Products, New Tricks: Embedding Operational Reports: Everything Product M...Hannah Flynn
Businesses are run with analytics—but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters.
Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.
Trends in B2B Marketing: Building your Demand Gen Team for ABMHannah Flynn
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen?
Join Jessica Cross, Manager of Demand Generation at Rollworks, as explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team has 3 people!
Empowering Product Teams: Build Delightful Products with Customer ValidationHannah Flynn
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Start With Why: Get Growth with Partner IntegrationsHannah Flynn
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
Empowering Product Teams: Leverage Your Organization for Best Product DecisionsHannah Flynn
You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information?
Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Old Products, New Tricks: Potholes in your Roadmap and How to Fill ThemHannah Flynn
As a Product Manager, prioritizing work on your roadmap is an important part of your role. To answer roadmap questions, you're probably familiar with frameworks like RICE and Cost of Delay. But products are built by people, and people are messy - unlike these frameworks.
Hope Gurion, Product Coach and Advisor, has identified potholes in your roadmap that are preventing you from planning as best as you can. She'll take you through all the opportunities to improve your organization's relationship to its roadmap that you may have missed along the way.
Old Products, New Tricks: Add Value with a Dashboard Refresh: What You Need t...Hannah Flynn
Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve?
Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.
Product Managers of the Future: Art and Science in the Product LifecycleHannah Flynn
As a product manager, you have a lot of decisions to make - but how do you know when you know enough to make them? In an ideal world, you'd collect all the data you absolutely could - but nobody's got time for that! To make the best decisions for the future of your product - and make the most of your experimentation - you need to understand how to combine your data with intuition.
To make decisions, Lauren Chan Lee, Senior Director of Product Management at Care.com, has a three-step approach. Follow her steps, and you'll be masterfully embracing data and intuition and making faster, better decisions.
Supply Chain Network Design: Key Questions for a Successful Distribution NetworkHannah Flynn
As we plan for the world of eCommerce and the customer expectation of quick, free shipping, our ability to forecast is turned on its head. How many distribution centers do we even need, and is that number feasible? Can we use historical data to plan for demand and design our networks, or is there a better way?
If we're going to offer the speed of shipping and variety of inventory that today's customers have come to expect, there are a lot of different questions that need to be asked. Join Irina Rosca, Director of Supply Chain Operations at Helix and an experienced global supply chain strategist, as she walks through the key questions to a successful and efficient distribution network. You'll leave knowing what data you can start collecting today to answer these questions.
Trends in B2B Marketing: Why Marketers Must Shift Conversations from Replacin...Hannah Flynn
It's 2019. Business models have shifted. More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models.
Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention. However, that shift brings new challenges in having product and marketing working together to think through habits, stickiness, messaging, and more.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Hannah Flynn
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business.
Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.
Dashboards that Set Your App Apart: The Complete Predictive Analytics Lifecyc...Hannah Flynn
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications?
In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Trends in B2B Marketing: Lead Gen and Engagement: Find your Marketing Sweet SpotHannah Flynn
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
Analytics in Action: How to Build Data-Informed ProductsHannah Flynn
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers?
Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
Trends in B2B Marketing: Your Recipe to Inbound SuccessHannah Flynn
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
tapal brand analysis PPT slide for comptetive data
Start With Why: Meet Your Goals with a Practical Product Strategy
1. Meet Your Goals with a Practical Product
Strategy
Nils Davis Hannah Flynn
With: Moderated by:
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Start With Why
Webinar Series
2. GoodData is on a mission to fundamentally change the way that businesses
make decisions. With 70,000 businesses, over a million users and a
massively scalable, secure & high-performance Insights Platform-as-a-
Service, GoodData offers the transformational technology and expertise to
operationalize intelligent decisions within business applications and
business processes.
3. More about GoodData
GoodData powers better decisions for 1.5M
users across 80,000 businesses in 157
countries. 50% of the Fortune 500 use
GoodData to transform their business with
better data and analytics.
4. What Makes GoodData Different
• Expert Insights, no Ph.D. required
Business-friendly analytics that your frontlines can use from day 1.
No training required
• Fast time to value
Fast time with analytic insights, without breaking the bank via a
unified platform that orchestrates data gathering, analytics creation
and delivery all on the same platform
• Analytics at massive scale
We scale analytics to all users, everywhere, right at where they
need them
5. Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/webinar-series/start-with-why/
6. About Nils Davis
I think I was born to be a product manager. I like to have my fingers in everything, and I love working with people
and teams to help them achieve great things. I started in high tech as a technical writer. Some of my colleagues
suggested product management would be a better use of my talents for persuasion and communication, combined
with technical credibility.
I started doing enterprise software product management in that long ago time when there were no classes or
books on PM. I always wished I had the “secret” handbook about product management to help me get over the
humps. Instead, I was lucky to work with excellent mentors across my career, who taught me about finding
marketing problems, driving the creation of solutions, and taking the solutions to market effectively.
Product managers are ultimately responsible for delivering products that create value in the world. My ultimate goal
is to help us all create more value by ensuring every product is a solution to a meaningful market problem. And that
every team creating and selling products is as effective as they can be. In my new book, The Secret Product
Management Handbook, I’ve shared a lot of what I learned on how best to achieve this.
About Hannah Flynn
Hannah attended The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production on Product
Management Today and B2B Marketing Zone.
Start With Why
Webinar Series
7. 7Start With Why
Webinar Series
Agenda
Why are we here?
What is a strategy?
What are tactics?
The most important
rule, strategy or no
strategy
How does strategy
relate to product?
What if?
8. 8Start With Why
Webinar Series
Feature requests from customers and executives went into
the backlog, and every 2 weeks sprint plans would be
created based on the most urgent customer needs. The
product was being dragged along by momentary
customer demands and executive ideas, not led by a
coherent product strategy.
9. What’s
Wrong With
This?
Common situation
• Reactive
• Small picture focus
• Customer-driven
• Tactical
Desired situation
• Proactive
• Big picture oriented
• Market-driven
• Strategic
11. 11Start With Why
Webinar Series
What Is a “Strategy?”
Strategy (from Greek στρατηγία stratēgia, "art of troop
leader; office of general, command, generalship"[1]) is a high
level plan to achieve one or more goals under conditions of
uncertainty.
… tactics are the specific actions used to achieve those
strategic goals.
12. 13Start With Why
Webinar Series
High Level Plan To Achieve
Which Goals?
• Useful?
• Grow revenue
• Grow customers
• More useful
• Sell more to existing
customers
• Sell more to new customers
• Reduce customer attrition
• Increase market share
13. 14Start With Why
Webinar Series
Most Important
• The best strategy will
not work if…
• … no one wants your
product
14. 15Start With Why
Webinar Series
Turtles All The Way Down
Problem your product solves for the
market
Strategy for building and delivering the
solution
Tactics for delivering on that strategy
Tactics for delivering on those tactics
And so on down to product and feature
prioritization
15. 16Start With Why
Webinar Series
Goal: “Sell More to New
Customers”
• Our strategy might include
• Target a new market segment
• Grow our share of the current
segment
• Target a new geography
• Find a new problem to solve and
solve it
16. 17Start With Why
Webinar Series
Tactic: ”Start Selling
in Germany”
• Open sales offices in
Hamburg, Munich, and
Berlin
• Train sales people
• Create market launch
• Localize product in German
18. 19Start With Why
Webinar Series
Some Prioritization
Techniques
• Trust your instinct
• “What's the worst thing that could
possibly happen?”
• Make sure that your boss's pet feature
is handled
• Strategy-based analytics
The Secret Product Manager Handbook 19
19. 20Start With Why
Webinar Series
• We have thousands of features we could add – which ones should we
add?
• The strategy – and the tactics – help guide us
• If the strategy is well-articulated, and not just “Grow” or “Be more
profitable”
Using The Strategy For Prioritization
21. 23Start With Why
Webinar Series
1. Localize the product in Japanese.
2. Localize the product in German.
• What’s the strategy?
• “Penetrate Germany”
• Which feature do we do?
Simplified Example: Two Features
Aller Anfang ist schwer
22. 24Start With Why
Webinar Series
• The actual strategy (for now):
• Penetrate the German market
• Address gaps against Competitor A
• Enable faster selling in the Financial Services market
• Address customer satisfaction issues
Life Is More Complicated – It’s Why We’re Here
23. 25Start With Why
Webinar SeriesTying The Features To
A Market Model
• What segment wants/needs this
feature?
• How does this feature align with
various market themes?
• Does this feature close a competitive
gap?
• Etc.
• Independent of the strategy, by the
way!
25. 27Start With Why
Webinar Series
• Strategies combine
• Customers
• Market segments
• Market objectives or themes
• Features satisfy
• Customers
• Market segments
• Market objectives and themes
• (The feature’s “market model”)
How To Use ”Strategies” To Prioritize
The Secret Product Manager Handbook 27
26. 28Start With Why
Webinar Series
• Questions to ask
• Is it interesting to the customer who are important to my strategy?
• Does it help me achieve the market goals of my strategy?
• Will it help me be more successful with my target segments?
• Does it help close an important gap against a competitor? Or open a gap against a
competitor?
• All of these can be weighted by importance, and then “added up” to get a
“strategic score”
• Map strategic score versus cost in a scatterplot
“Quantitative Analytics” (Hint: Can Be Done
Qualitatively)
28. 30Start With Why
Webinar Series
Quantitative Analytics
vs. Your Intuition
• Analytics results should align with your intuition
• If they don’t
• Is it a problem with the strategy?
• Is a problem with your model of the
relationships or the strategy?
• Is it a problem with your intuition?
• What about the boss’s pet feature?
• You now have a framework for asking the boss
useful questions
• ”How does this feature align with the strategy?”
29. 31Start With Why
Webinar Series
Enables Better
Conversations
• “Why is this feature on the roadmap?”
• “Why isn’t my feature in the roadmap?”
• ”Please add this feature to the roadmap”
30. 32Start With Why
Webinar Series
Problem: Too Many
Well-Aligned Features
• Strategic alignment is a pruning
function
• But it can’t prune everything
• Example: Ten high alignment features,
but you can only do five
• Options
• Coherence – pay attention to
dependencies
• Decomposition – 80/20 rule
31. 33Start With Why
Webinar Series
• Common situation!
• Back to your intuition
• Even if the strategy isn’t explicit, you
often hear its main components “in the
air”
• You can model the strategy and use
it for analytics
Problem: Strategy Not Explicit Enough
32. 35Start With Why
Webinar Series
Three
Things You
Can Start
Doing
Today
Start creating a “market model” for
your features
• Customers, segments, competitors, themes
- at least as “notes” on the feature
Start
Use your organization’s strategy to
guide your prioritization, based on
your market model
Use
Learn to have the analytics-based
conversationsLearn
33. 36Start With Why
Webinar Series
What Happened With Radhika?
As Product Manager, you should be focusing on the pieces
of the strategy puzzle that affect your ability to deliver
value to your customers.
34. 37Start With Why
Webinar Series
• Strategies and tactics are hierarchical
• If you have a good market model for your features you can use the
organization’s strategy/strategic goals to prioritize
• You still have to use your intuition
• This doesn’t solve all our prioritization problems
Summary Slide
35. More From Me
• The Secret Product Manager Handbook,
available on Amazon in paperback and Kindle
• Or via secretpmhandbook.com
• Twitter: nilsie
• Blog: secretpmhandbook.com/blog
• Persuasion course:
secretpmhandbook.com/persuasion
• All The Responsibility, None Of The Authority
podcast: alltheresponsibility.com
• YouTube: The Secret Product Manager
Handbook
