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Oct 2013
Participant profile
Internet habits

54% of respondents access the
internet through their mobile
phone daily

62% of kids could not live
without internet
62%

20%

8%

4%
How often do you access the internet through your mobile?

What is the one media you can’t live without?
Travel and dining decisions tend to be a joint
decision between kids and parents
Who decides where you go as a family on holiday?
Travel and dining decisions tend to be a joint
decision between kids and parents
If you go out with your family for a meal who decides where you go?
Attitudes to Advertising

Only 15% of respondents are brand loyal

How loyal are you to the brands you use?
Attitudes to Advertising

Only 25% of kids say ads are the most annoying thing about the internet
(versus 69% for TV)

What is the most annoying thing about the Internet/TV?
Response to Advertising
34% said seeing an advert was the deciding factor on whether or not they
choose a video game

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Stardoll survey

  • 3. Internet habits 54% of respondents access the internet through their mobile phone daily 62% of kids could not live without internet 62% 20% 8% 4% How often do you access the internet through your mobile? What is the one media you can’t live without?
  • 4. Travel and dining decisions tend to be a joint decision between kids and parents Who decides where you go as a family on holiday?
  • 5. Travel and dining decisions tend to be a joint decision between kids and parents If you go out with your family for a meal who decides where you go?
  • 6. Attitudes to Advertising Only 15% of respondents are brand loyal How loyal are you to the brands you use?
  • 7. Attitudes to Advertising Only 25% of kids say ads are the most annoying thing about the internet (versus 69% for TV) What is the most annoying thing about the Internet/TV?
  • 8. Response to Advertising 34% said seeing an advert was the deciding factor on whether or not they choose a video game

Editor's Notes

  1. {}