This presentation is a Social Media Showcase. It shows the ingredients Starbucks uses to ben engaged in Social Media. This presentation was give on Sept 1. 2009 @ Customer Media Council, Heemstede, The Netherlands

1. Updated Jan 7. 2010 Social Media Showcase

2. Starbucks social media ingredients MyStarbucks idea website + Twitter Registered users can give ideas to improve the coffee experience Users can vote and popular ones get implemented Feedback is given on progress Newsletter & Questionairre Facebook fan page with photo’s and messages Twitter.com/starbucks to engage people real time YouTube Channel to show new openings and background info Flickr.com Photo Channel (not supported by Starbucks) Starbucks CD Store 2

3. Starbucks social media ingredients V2V.net is a social network website to engage social minded fans Builds a community around causes that their clients care about Starbucks (Redcard) Do something good everyday – Product line that donates profit to help around the world Set up Starbucks Shared Planet Commitment to green issues supporting communities outside US iPhoneApps (sept 2009) initiatedfromMyStarbucksidea Store locator Starbucks Card test LinkedIn Company page forcorporatecommunications 3

4. Starbucks collaboration tool Registered users can give ideas to improve the coffee experience Users can vote and popular ones get implemented Feedback is given on progress 4

5. Newsletter to keep fans activated

6. Questionairre to get feedback from MyStarbucks Idea users

7. Follow up on MyStarbucksIdea.com 7

8. Sept 1. 2009 Facebook fan page with photo’s and messages 8

9. 9 Oct. 20. 2009 Facebook fan page with photo’s and messages

10. Twitter.com/starbucks to engage people real time 10

11. YouTube Channel to show new openings and background info 11

12. Not supported by Starbucks! 12

13. Buy the instore music online! 13

14. Starbucks Card personalization 14

15. Actively participate updating the facts 15

16. Starbucks V2V socialresponsibilitynetwork Engaging social like minded Starbuck fans is different from their own corporate social responsibility program 16

17. Starbucks V2V socialresponsibilitynetwork 17

18. Starbucks corporateenvironmentalsocialresponsibility 18

19. Starbucks & RED productline to do good 19

20. Update Sept 2009: Starbucks 2 iPhoneApps 20 App # 2 Starbucks Card Test in 16 stores in Seattle and the BayArea Displays scannable bar code oncellphone screen to useforpurchases, like a Starbucks card! App #1 MyStarbucks StoreLocator Bookmark favouritelocations Search for opening hours and amenities Including menu and nutritional info “drink builder”displays nutritional info basedonselections made

21. Social Media B-t-BIngredients 21

22. 22 B-t-B & Corporate function using social media

23. Various LinkedIn groups Some facilitated by Starbucks 33 (Jan 6, 2010)

24. Update Oct 14. 2009 recruitment in Social Media by Starbucks 24 http://www.youtube.com/watch?v=75sHpVWBUC8&feature=related Thanks to whyhire.me

25. Update Oct 18. 2009 recruitment in Social media by Starbucks 25 http://www.youtube.com/watch?v=Vx4x3i63Gfw&feature=related Thanks to NorthwestRecruitersAssociation and AmyBethhale

26. Consumer respons

27. 27 No comments from Starbucks (7. Jan 2010)

28. 28 0650 871 600