Jim Herrington is an experienced marketer who has worked with major brands. He has 20+ years of experience in technology and manufacturing marketing. He is highly flexible and can travel at a moment's notice. He is a professionally qualified marketer who is known for his creativity, strategic skills, and consistent results. He has experience across the full marketing mix and can help businesses through services like marketing strategy, branding, PR, digital marketing and more. He is adaptable and able to engage with all levels of an organization to understand their needs.

1. reasons to work with Jim Herrington
recommended...trusted...delivers

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contents
hello...and a quick introduction 3
a brief closer look 4
flexibility 5
professionalism 6
what I can do for your business 7
adaptability 8
recommended...trusted...delivers

3. hello...and a quick introduction
Throughout my career, I’ve worked successfully with some major national
and international and listed brands including: Staples, ICI, The Engineering
Marine Training Authority, Redstone, Hanson, Ford, Guardian Insurance and
The Potato Marketing Board.
I’ve also worked in smaller businesses and I understand the need to be
flexible, dedicated and focused. I’m known for bringing technical products to
market with clear and easy to understand messaging.
Countries visited on business: Ireland, Holland, Germany, Norway, Russia,
Brazil, Thailand, USA and Ukraine.
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jim herrington
Chartered Marketer | DMS MCIM MICM
recommended...trusted...delivers

4. a brief closer look
Here’s a quick look at what I’m about and what I do, just a quick simple in a
nutshell look:
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> a supremely motivated, creative, award winning marketing professional with
over 20 years’ experience mainly in the technology and manufacturing industries
> passionate about marketing and brand and has strong vision with boundless
enthusiasm
> consistent achievement of great results including winning several notable industry
awards
> delivered corporate marketing strategies for both large and medium sized
organisations (various verticals)
> expert in strategic communications, brand building and reputation management
> experienced in international technical product re-brands and new product launches
> good commercial acumen balanced with exciting delivery of proposition
> delivered creative and effective integrated marketing campaigns in a number of
industries
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5. able to travel at a moments notice
I can quite literally travel at a moments notice if required. My location is just
45 minutes from Stansted Airport, and 30 miles from Cambridge.
> clean driving licence
> current driving mileage in excess of 40k miles per annum
> used to travelling internationally for business
> no family commitments making quick travel arrangements easy
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recommended...trusted...delivers
flexibility

6. professionalism
Would you really trust your health to someone that wasn’t qualified ?
Of course not. And there’s no need to risk your marketing either.
> professionally qualified | Chartered Marketer | DMS MCIM MICM
> professional teaching and lecturing qualification
> award winning professional
> top industry and professional recommendations
“..Jim is without doubt one of the finest marketers I have ever worked with...”
Andy Smith | ex-Sales Director| Vodafone
“…when the definition of ‘integrity’ was written they must have had Jim Herrington
in mind...”
Don Maccinnes | ex MD and publisher | Mobile Business Magazine
“...there is not a single business that would not benefit from his marketing knowledge
and expertise...”
Stefan Kosciuszko | Managing Director| CQS | global multi strategy asset management firm
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recommended...trusted...delivers

7. what I can do for your business
I’ve a rich history in providing a complete marketing mix. In fact, I’ve
successfully completed projects in virtually every marketing area possible
> able to be employed on either a full time or freelance basis
> trusted and proven stable of suppliers
> able to deliver preferred customer status with every supplier
> totally hands on if needed
> history of working with international and listed companies
> experience of launching and marketing technical products
> track record of bringing technical products ‘alive’
> totally competent in writing product collateral , case studies,
annual reports, newsletters and digital media content
> experienced in national and international exhibitions
> skilled in PR with press releases, blogs, measuring media and
winning award submissions
> can provide a number of relevant cases studies if needed
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copy writingconsultancyadvertising brand building
international
marketing
interim
management
exhibitionsdesign
print
management
point of
sale
marketing
strategy
training and team
building
social media
management
seo
public
relations
video
websites

8. adaptability
Being able to adapt to different situations is something not everyone can do.
Knowing when to hold back can be as important as when to make a point.
The first thing I do is to listen. Sometimes, I may even suggest that the way
you get to where you need to be might well be different to perhaps what you
had first envisaged.
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> able to produce the right marketing products for the right market
> able to engage with Boardroom members through to frontline operations
> professional and acts as an ambassador
> experience of dealing with international markets and cultural differences
> experience of taking technical products and making them come ‘alive’ with
simple and easy to understand explanations
recommended...trusted...delivers

9. Jim herrington | Chartered Marketer DMS MCIM MICM
07725 780044 | jim.herrington@v-63.com
recommended...trusted...delivers