1. The “Open” Approach

2. The Spot
 A multifaceted story emerges
 Universally familiar story with a modern twist
 Occupy style protests
 Courtroom drama
 Twitter feeds, Facebook posts, user videos shaping the story

3. What is Open Journalism
 More than comment sections and Twitter streams
 Less a proactive initiative by the Guardian
 More so a reaction to a paradigm shift in media
 Social By Design
 Before: An audience of passive recipients
 Respond to content
 Now: People participate in journalism
 Contribute to the content

4. News Desk Live
 Summary of the stories that the paper intends to
cover each day
 Readers are invited to contribute insights and ideas
 Spurs conversation that shapes the actual content,
 a concept with possible applications across the board

5. Learn From the Guardian: “Open” Everything
 Getting users involved in content creation
 Radio
 Movies
 Product Development
 Open Data Platform
 Open APIs for archived content. USA Today and others follow
suit
 The days of hoarding archived content are over

6. Crowd-Sourcing a Scandal
 Guardian response to the MP Expenses scandal is a
shining example of proper crowd-sourcing
 Exciting scandal
 Interested public
 Piles of documents
 Intuitive interface
 Easy to get involved
 Competitive
==profit