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Stakeholders
in Scientific
Issues
You need to consider all of the
stakeholders in an issue (”community”
breaks down to “various groups of
stakeholders”) – often with conflicting
interests and goals.
What stakes do (human)
stakeholders have in issues?
• They may be financially affected by the issue.
• Their jobs or livelihoods may be affected.
• Their health and well-being may be affected.
• Their children may be affected.
• Their sense of what is just and morally right may
be affected.
• They may be tasked with carrying out a particular
project.
• Others?
Q: Which stakeholders do
you need to talk to and why?
e.g. They have the power to
accomplish things.
e.g. They have the potential to
influence those in power.
Case: AIDS Activism in
the 1980s-90s (ACT UP)
“
”Rhetoricians love this.
Factors in the issue:
• AIDS affected stigmatized populations (govt not so
interested in helping)
• AIDS was always fatal - created urgency
• Gay community already had infrastructure through
gay liberation movement of 1970s
• “ “ dominated by white middle-class men with
political clout & fundraising knowledge
• FDA’s clinical trial system disallowed experimental
treatments
• Activists achieved credibility by educating
themselves on medical discourse, bureaucracy, &
protocols
Tactics: street theater, visible events
…but also direct, informed
negotiation
Recognized limitations of “experts”
Who were the stakeholders?
ACT UP Communication Action Plan
“• Be deeply
educated on
the issues.
• Be organized.
• Be aware of
media
context.
• Make a lot of
noise.

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Stakeholders in Scientific Issues

  • 2. You need to consider all of the stakeholders in an issue (”community” breaks down to “various groups of stakeholders”) – often with conflicting interests and goals.
  • 3. What stakes do (human) stakeholders have in issues? • They may be financially affected by the issue. • Their jobs or livelihoods may be affected. • Their health and well-being may be affected. • Their children may be affected. • Their sense of what is just and morally right may be affected. • They may be tasked with carrying out a particular project. • Others?
  • 4. Q: Which stakeholders do you need to talk to and why? e.g. They have the power to accomplish things. e.g. They have the potential to influence those in power.
  • 5. Case: AIDS Activism in the 1980s-90s (ACT UP) “ ”Rhetoricians love this.
  • 6. Factors in the issue: • AIDS affected stigmatized populations (govt not so interested in helping) • AIDS was always fatal - created urgency • Gay community already had infrastructure through gay liberation movement of 1970s • “ “ dominated by white middle-class men with political clout & fundraising knowledge • FDA’s clinical trial system disallowed experimental treatments • Activists achieved credibility by educating themselves on medical discourse, bureaucracy, & protocols
  • 7. Tactics: street theater, visible events
  • 8. …but also direct, informed negotiation
  • 10. Who were the stakeholders?
  • 11. ACT UP Communication Action Plan “• Be deeply educated on the issues. • Be organized. • Be aware of media context. • Make a lot of noise.