The document discusses stakeholder engagement in the public sector, emphasizing the importance of involving diverse stakeholders in policy shaping and service design. It suggests using a stakeholder mapping matrix to segment stakeholders by their influence and interest and highlights the need for a flexible communication strategy utilizing both online and offline methods. Overall, it advocates for a tailored approach to engagement that reflects the unique needs of different stakeholder groups.

1. Stakeholder Mapping & Digital Channels
UKGovCamp – London 2014
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2. Inform, Consult and Collaborate
• Public Sector Stakeholder Engagement
– One size does not fit all
– Collaboration is only one part of a project
– Requirement to involve more people in
shaping policies and designing new
services
– Need to find most economic way of
engaging and working with an increasing
number of stakeholders
– Online methods can augment more
traditional offline activities
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3. Stakeholder Mapping
• Not all
stakeholders
are alike
– Segment based
on level of
Influence and
Interest
– Use matrix to
devise your
online/offline
communication
strategy
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4. Stakeholder Engagement – Digital Channels
• Be flexible
– A stakeholder
project is likely
to utilise a range
of methods
– Use the
communication
tools that are
most appropriate
for each
stakeholder
group / activity
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