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Stakeholder Mapping & Digital Channels
UKGovCamp – London 2014

kahootz.com
Inform, Consult and Collaborate
• Public Sector Stakeholder Engagement
– One size does not fit all
– Collaboration is only one part of a project
– Requirement to involve more people in
shaping policies and designing new
services
– Need to find most economic way of
engaging and working with an increasing
number of stakeholders
– Online methods can augment more
traditional offline activities

kahootz.com
Stakeholder Mapping
• Not all
stakeholders
are alike
– Segment based
on level of
Influence and
Interest
– Use matrix to
devise your
online/offline
communication
strategy

kahootz.com
Stakeholder Engagement – Digital Channels
• Be flexible
– A stakeholder
project is likely
to utilise a range
of methods
– Use the
communication
tools that are
most appropriate
for each
stakeholder
group / activity

kahootz.com

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Stakeholder Mapping & Digital Channels

  • 1. Stakeholder Mapping & Digital Channels UKGovCamp – London 2014 kahootz.com
  • 2. Inform, Consult and Collaborate • Public Sector Stakeholder Engagement – One size does not fit all – Collaboration is only one part of a project – Requirement to involve more people in shaping policies and designing new services – Need to find most economic way of engaging and working with an increasing number of stakeholders – Online methods can augment more traditional offline activities kahootz.com
  • 3. Stakeholder Mapping • Not all stakeholders are alike – Segment based on level of Influence and Interest – Use matrix to devise your online/offline communication strategy kahootz.com
  • 4. Stakeholder Engagement – Digital Channels • Be flexible – A stakeholder project is likely to utilise a range of methods – Use the communication tools that are most appropriate for each stakeholder group / activity kahootz.com