Effective social media to engage the public and volunteers
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The potential benefits of using social media as a communication tool. How other organisations have used social media. Evaluate how you could use it in own organisation. Participants are encouraged to share their own experiences so that we can learn from each other. Workshop held at Volunteer Centre Newcastle on 23 March 2017.
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Effective social media to engage the public and volunteers
- 1. Effective social media to engage the public and volunteers Volunteer Centre Newcastle 23 March 2017
- 2. About me William Mortada Digital Communications Consultant Community IT Academy @wmortada @citanewcastle www.communityitacademy.org
- 3. Overview Why use social media? Local examples Is it right for your organisation? Resources Discussion
- 4. What is social media? “Websites and applications that enable users to create and share content or to participate in social networking.” - Oxford Dictionaries spaces for online conversation
- 5. Why use social media?
- 6. Social media usage 54.81% 27.88% 17.31% Use social media Online but don't use social media Not online Proportion of UK adults using social media – Ofcom, 2014
- 7. Social media channels Facebook LinkedIn Twitter YouTube 0 5 10 15 20 25 30 Users (millions) Source: UK Census 2011 / Ofcom 2014 / LinkedIn 2014
- 8. What are the benefits? Low cost Global reach Instant communication Word of mouth
- 9. How can you use it? Campaigning Dialogue with clients Share information Publicise events Fundraising Recruitment Feedback
- 10. Examples
- 11. Ouseburn Farm
- 13. Recyke y'Bike
- 14. Is it right for your organisation?
- 16. Communication channels Website Email Leaflets Newspapers / TV Social media
- 18. Which platform?
- 19. Conclusion Another channel of communication Many benefits Low cost Requires time Good planning
- 20. Resources Small Charities Coalition www.smallcharities.org.uk/resources-social-media Know How Non-profit knowhownonprofit.org/campaigns/communications/social -media CITA communityitacademy.org/resources
- 21. Newcastle Social Media Surgery 27 April – Pink Lane Cofee 29 June – Broadacre House 31 August – Pink Lane Cofee 26 October – Broadacre House socialmediasurgery.com/surgeries/newcastle
- 22. Discussion How do you use social media? What works well? What are the challenges?
- 23. Questions? William Mortada Digital Communications Consultant Community IT Academy william@communityitacademy.org www.communityitacademy.org twitter.com/citanewcastle linkedin.com/company/community-it-academy facebook.com/CommunityITAcademy