The document discusses the importance of online communities for gaining customer insights and fostering continuous engagement between brands and their stakeholders. It outlines the different types of community structures and their objectives, emphasizing the role of platforms like Communities247 in providing customizable features, a range of research tools, and effective data integration. The benefits highlighted include improved insights, more efficient data collection, and richer engagement with customers.

1. 1
Insights on-Demand
with
Online Communities

2. Next Gen Customer Insights
Listening
Asking
Questions
Tracking
Behaviour
Insights
Expert

3. 3
This is the era of
Consumer Engagement
Every brand and every organisation
needs to have open and
continuous dialogue with their
customers and stakeholders.
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4. Types of Communities
Objectives, level of activity and budget define the choice of community type.
Communities
for Advocacy
Communities
for
Activation
Communities
for co-
creation
Communities
for Insights
Community
Panels
Panels
Mostly Qualitative
Market Research
Sales & Marketing Mostly Quantitative
Market Research
N=‘000s N=50-300 N=‘000s

5. Long Term Community - Establishment Process
Define Scope Recruit Engage Run Activities Replenish/Grow
- X number of
members
- objectives
- Client
branded or
blind
Appoint Online
Community
Managers.
Invite people to
join via email
Engage
members from
day one of their
joining. Plan
activities for the
whole year
Execute
engagement
projects for
mobilisation and
for the extraction
of actionable
insights
Define member
replenishment
cycle or
community
growth plan

6. Motivation for Longer Engagement
• Intrinsic Motivation
• Extrinsic Motivation

7. Community Roles
• Admin
• Member
• Moderator
• Observer

8. The communities247 Activity Tools

9. Bulletin Board

10. Poll

11. Chat Group

12. Video Diary

13. Online Survey

14. Quick view of Communities247

15. 5
Why choose
communities247?
©2016 DigitalMR® All Rights Reserved
There are 14 communities
platforms according to
Forrester

16. 16
Feature communities247 Other Online Community Platforms
Customisation Fully customisable for look & feel by user User has to pay for customisation to be done by vendor
Languages ALL no additional cost
Usually user has to pay for additional languages if
available
Research Tools
Full range of qualitative and any survey tool can be
integrated with one click
Most only have qualitative tools, some offer simply a
survey tool with a bulletin board and one has native
qualitative + allows the integration of any survey tool
Gamification Won a global award from OVUM
Not aware of any other platform that won a
gamification award
Text Analytics+Social Listening Can be combined with Listening247
Not aware of another communities platform that owns
a proprietary social listening and analytics tool
Pricing Available from monthly terms
Some offer only annual subscriptions, the pricing
models are pay per research activity and license which
can be unpredictable
DIY + Service Consultancy, advice and support
Most are software plus service, fewer have the option
for only software and only one is fully DIY
The communities247 Differentiators

17. communities247 Benefits
Better insights by integrating various data collection
methods
Ongoing conversations, connection and engagement
with customers/audience
Faster turnaround of reports – Transcripts available
immediately
More volume of data for the same engagement time in
a group
The opportunity to ask customers questions before a board
meeting and view them on video answering the questions in
the boardroom