This document provides guidance on understanding stakeholders' expectations. It advises identifying stakeholders and ranking them based on how well their needs are understood, their influence over the team's success, and their interest in the team's success. It then suggests determining how best to manage each stakeholder depending on their level of influence and interest - whether to involve them, collaborate with them, inform them, or consult them. The overall goal is to help stakeholders achieve their goals and build trust between the stakeholders and the team.

1. UNDERSTANDING
EXPECTATIONS OF OTHER
STAKEHOLDERS
1

2. Understanding your stakeholders
 Who are my stakeholders?
 How much influence do they have in my team’s success?
 How much interest do they have in my team’s success?
 What’s important to them?
 What can I do to help them achieve their goals?
 How much trust do they have in me and my team?
Use the table on the following page to support answering these questions.
2

3. Identifying and Ranking Stakeholders
Stakeholder Group Current understanding Influence for my teams’
success
Interest in my teams’
success
Rank each group on how well
you understand their needs: 1
(low) to 5 (high)
Rank each group on how
influential they are to your
teams’ success: 1 (low) to 5
(high
Rank each group on how
interested they are in your
teams’ success: 1 (low) to 5
(high
Patients
Current Customers
Potential Customers
Executive Leadership Team
Investors
Peers
Team Members
Others
Use the grid on the next page to consider how best to manage each stakeholder.

4. Engaging stakeholders: Preparation
4
INVOLVE
• Approves decisions
• Reviews and signs off
• Has authority to own project
outcomes
Ensure needs are understood and
keep informed of progress
COLLABORATE
• Current decision maker
• Gatekeeper to relevant
information
• Building awareness will have
long term impact
Partner for delivery of project
outcomes
INFORM
• Supporting roles to decision
makers and gatekeepers of
information
Provide accurate information on
project needs
CONSULT
• Vested interest in project
success
• Limited authority
• Possible source of relevant
information
Inform of progress
Levelofinfluence
Level of interest
HIGH
HIGHLOW

5. THANK YOU
Admiral House
St. Leonard’s Road
Windsor
SL4 3BL
www.telospartners.com