The document provides a summary of bi-coastal events held by S.T. Dupont in September 2009 to support its publicity efforts in the US market. It describes a media dinner in New York City with 23 editors attending to meet with the S.T. Dupont CEO. It also details the launch of an S.T. Dupont boutique in the Davidoff store in New York during Fashion Week. In Los Angeles, it discusses a platinum sponsorship of Emmy suites where S.T. Dupont interacted with 52 celebrities and obtained press coverage. The document analyzes press attendance, coverage generated, and opportunities resulting from the events.
This document provides information about General Mills Canada Corporation and their Pillsbury refrigerated cookie business. It discusses their market share and target consumers in Canada. Research showed Canadians prefer scratch baking but working mothers and kids' influence on purchases are opportunities. The recommended target is working mothers and kids. The brand message should highlight how Pillsbury saves time while providing homemade experience. This message could be communicated through kid-friendly packaging, personalization options, and ads showing time savings for busy mothers.
Ontela PicDeck offered transferring pictures from phones to networked devices and services like Facebook and Twitter. It aimed to bridge the gap between phones and PCs. The document analyzed potential customer segments for PicDeck through creating qualitative personas - Sarah the parent, Steve the professional, and Regina the teen. It selected targeting youth like Regina who want photos on their PCs instantly for social networking. Key themes of new, fast, and easy were identified for this segment. Risks of relying solely on qualitative personas without quantitative data were also discussed.
The marketing manager of Pillsbury's refrigerated baked goods category in Canada faces declining sales and market share. He commissions a market research study to understand consumer preferences and identify the root causes of the problems. The research reveals significant differences between Canadian and US consumers in terms of baking preferences and attitudes towards cookies. It also shows the company was targeting only mothers, missing out on other key segments like kids. Based on these insights, the manager needs to redefine the marketing strategy to target a broader audience, position the products differently to appeal to Canadian preferences, and tailor advertising campaigns for the local market.
This document summarizes a marketing analysis project for Pillsbury cookies in the Canadian market. It includes the following key points:
The goals are to increase market share and sales growth in Canada by understanding differences between US and Canadian consumers. Perceptual mapping techniques will be used to understand customer perceptions. An analysis of customer surveys found that convenience is a key benefit for current and lapsed users but not for non-users, so advertising should highlight benefits beyond just being convenient. Multiple potential uses and recipes should also be communicated since few use the package recipes. Issues like being seen as unnecessary or "cheating" must also be addressed through repositioning the brand's messaging.
The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
BMW produced 5 short films called "The Hire" starring Clive Owen to promote its brand and vehicles. The films cost $15 million to produce and generated high viewership online. This document considers alternatives for BMW's next marketing initiatives, including producing more short films, making a feature-length film, or utilizing traditional marketing and developing computer games. It recommends the latter option to maximize the value of the existing films, engage younger audiences, and continue portraying BMW's technology-focused brand image in an innovative way.
Tweeter Electronics: Marketing Case AnalysisDipak Senapati
Tweeter is a specialty consumer electronics retailer founded in 1972 providing mid to high-end equipment through 21 stores by 1996. While Tweeter's growth rate had been better than the industry average, it faced challenges with its sale-based pricing reducing its quality/service positioning. To address this, Tweeter abandoned sales, introduced Automatic Price Protection to assure best prices, and shifted marketing from print ads to radio/TV to promote competitiveness. This helped change consumer behavior from waiting for sales to everyday fair pricing, improving Tweeter's performance.
This document provides information about General Mills Canada Corporation and their Pillsbury refrigerated cookie business. It discusses their market share and target consumers in Canada. Research showed Canadians prefer scratch baking but working mothers and kids' influence on purchases are opportunities. The recommended target is working mothers and kids. The brand message should highlight how Pillsbury saves time while providing homemade experience. This message could be communicated through kid-friendly packaging, personalization options, and ads showing time savings for busy mothers.
Ontela PicDeck offered transferring pictures from phones to networked devices and services like Facebook and Twitter. It aimed to bridge the gap between phones and PCs. The document analyzed potential customer segments for PicDeck through creating qualitative personas - Sarah the parent, Steve the professional, and Regina the teen. It selected targeting youth like Regina who want photos on their PCs instantly for social networking. Key themes of new, fast, and easy were identified for this segment. Risks of relying solely on qualitative personas without quantitative data were also discussed.
The marketing manager of Pillsbury's refrigerated baked goods category in Canada faces declining sales and market share. He commissions a market research study to understand consumer preferences and identify the root causes of the problems. The research reveals significant differences between Canadian and US consumers in terms of baking preferences and attitudes towards cookies. It also shows the company was targeting only mothers, missing out on other key segments like kids. Based on these insights, the manager needs to redefine the marketing strategy to target a broader audience, position the products differently to appeal to Canadian preferences, and tailor advertising campaigns for the local market.
This document summarizes a marketing analysis project for Pillsbury cookies in the Canadian market. It includes the following key points:
The goals are to increase market share and sales growth in Canada by understanding differences between US and Canadian consumers. Perceptual mapping techniques will be used to understand customer perceptions. An analysis of customer surveys found that convenience is a key benefit for current and lapsed users but not for non-users, so advertising should highlight benefits beyond just being convenient. Multiple potential uses and recipes should also be communicated since few use the package recipes. Issues like being seen as unnecessary or "cheating" must also be addressed through repositioning the brand's messaging.
The goal of this case analysis was to determine how to position a product to the appropriate customer segment, to offer value to their direct and indirect customers using quantitative data.
BMW produced 5 short films called "The Hire" starring Clive Owen to promote its brand and vehicles. The films cost $15 million to produce and generated high viewership online. This document considers alternatives for BMW's next marketing initiatives, including producing more short films, making a feature-length film, or utilizing traditional marketing and developing computer games. It recommends the latter option to maximize the value of the existing films, engage younger audiences, and continue portraying BMW's technology-focused brand image in an innovative way.
Tweeter Electronics: Marketing Case AnalysisDipak Senapati
Tweeter is a specialty consumer electronics retailer founded in 1972 providing mid to high-end equipment through 21 stores by 1996. While Tweeter's growth rate had been better than the industry average, it faced challenges with its sale-based pricing reducing its quality/service positioning. To address this, Tweeter abandoned sales, introduced Automatic Price Protection to assure best prices, and shifted marketing from print ads to radio/TV to promote competitiveness. This helped change consumer behavior from waiting for sales to everyday fair pricing, improving Tweeter's performance.
BMW launched the Z3 roadster to expand its market share in the US. It selected the Z3 because it captured BMW's brand of performance and luxury. BMW used non-traditional marketing like product placement in the James Bond film GoldenEye to generate excitement for the new roadster. It launched the car through a variety of channels like a Neiman Marcus catalog and BMW's website to build anticipation before the car was available in dealerships. The unconventional marketing approach was a success in generating buzz around the Z3's launch.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) - Case AnalysisNikhil Saraf
Nestle Refrigerated Foods (NRFC) was considering extending its successful Contadina pasta brand into refrigerated pizza. It had two options for the pizza product: "Pizza with Toppings" or "Pizza Only". Research showed the "Pizza with Toppings" concept was more popular with consumers but pricing may be too high. NRFC followed guidelines to develop new products through idea generation, testing, and evaluation. While the large pizza market presented an opportunity, launching the product required addressing challenges of price positioning and competition from Kraft.
Innovation at Progressive (A) - Harvard Business School
Answering the following questions:
1. How does Progressive’s performance as an auto insurer compare to that of typical insurance companies? How does its performance changed over time? What explains the difference in performance?
2. Customers of auto insurers are very price sensitive. How problematic is it to Progressive that customers almost always select the insurer that offers the best price?
3. Assess the viability of the Autograph system. What level of consumer acceptance will it take to make Autograph successful? What are the barriers to consumer acceptance? Should Autograph be expanded nationwide?
Made and presented for the course Service Operations Management at the Viadrina University, winter term 2012/2013
The document discusses Walt Disney Company's strategic management and portfolio. Disney employs a growth and differentiation strategy centered around high-quality family content and technological innovation. Its portfolio includes media, parks and resorts, studio, consumer products, and interactive media. The industries in Disney's portfolio are generally attractive, with media and parks/resorts being the most attractive. Disney has strong competitive positions across its business units due to branding, leveraging successes between units, and deploying assets globally. Financial performance has been strong, with revenue and earnings growing over time.
Buckmeister's proposal of using on-site customer feedback cards is recommended. Feedback cards can provide real-time customer preferences cost-effectively. Descriptive research techniques will be used, including quantitative observation methods like an NPS survey. Primary data sources are interviews, surveys, and social media monitoring. The expected outcomes are insights into customer preferences, purchasing decisions, and behaviors to identify areas for menu, marketing, and promotional improvements.
The document provides an analysis of Longchamp and its iconic Le Pliage bag. It begins with background on Longchamp's history and operations. A SWOT analysis is then given for Longchamp and its competitors Louis Vuitton, Michael Kors, and Coach. An external analysis using Porter's 5 Forces is also presented. Financial information for Longchamp and competitors is reviewed. Recommendations are made to manage Le Pliage's status through customization and a men's line. Improving the customer experience through retail changes is also suggested. Implementation strategies are outlined for the recommendations.
Annalysed Case study of Virgin mobiles HARVARD UNIVERSITY CASEBSCEC
Virgin Mobile plans to target the youth market of 14-24 year olds in the US wireless industry. It considers three pricing options: 1) cloning industry prices; 2) pricing below competitors; 3) implementing a radically new plan. The analysis recommends option 3 with optimal pricing. The plan would involve shortening or eliminating contracts, offering prepaid service, increasing handset subsidies, and eliminating hidden fees and off-peak hours. This radical approach aims to attract price-sensitive youth customers by simplifying pricing and increasing transparency.
The Walt Disney Company and Pixar Inc.: To Acquire or Not to AcquireEric Moon
This document discusses Pixar and Disney's potential acquisition of Pixar. It provides overviews of both companies and their capabilities. Pixar has strong animation and storytelling capabilities as well as a culture that promotes creativity and collaboration. Disney lacks these capabilities and has a more hierarchical culture. The document considers alternatives to acquisition like a strategic alliance but finds acquisition makes the most sense for Disney's growth given Pixar is a near-perfect strategic fit. However, risks include integrating the different cultures and financial risks around stock dilution from the deal. In the end, Disney's CEO believes more can be accomplished through full ownership than a joint venture.
Pillsbury cookie sales in Canada have been flat in recent years, with household penetration falling. The document analyzes Pillsbury's current positioning and market share. It suggests exploring new market segments and implementing a marketing strategy focused on product innovation, maintaining price levels, leveraging existing distribution channels, and launching promotional campaigns through new advertisements, community events, and contests to boost sales volumes and household reach.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
The document discusses Aqualisa's Quartz shower valve which was intended to improve on existing shower technologies but struggled initially. It provides details on the UK shower market, Aqualisa's distribution channels, and the development of the Quartz valve. While the Quartz valve had technological advantages, plumbers were wary of innovation and it was priced too high. As a result, few units sold in the first few months through trade shops and showrooms.
Pepsi Lipton Brisk - Harvard Business Review CaseFamy
This document summarizes a case study regarding marketing options for PepsiCo's Brisk iced tea brand. It includes a SWOT analysis, segmentation of target markets as millennial and Hispanic males, and positioning of Brisk as an "edgy, cool" brand that "gives you energy." Two advertising options are considered: television advertising or a viral social media campaign. The document recommends a viral campaign titled "That's Brisk, Baby: Rebirth" that would involve creative characters called "The Brisk Brothers" and the tagline "Now That's Brisk."
Signode Industries faces several problems including increased raw material prices and declining market share. It must decide whether to increase prices to offset costs, maintain prices, or implement a flex-pricing strategy. Maintaining prices would lead to losses while increasing prices could further reduce its market share against competitors offering discounts. A flex-pricing strategy allows selective discounting to meet competitors' prices while retaining large accounts. The recommended plan is to implement flex-pricing initially while monitoring discount levels and shifting focus to the value of Signode's services as steel strapping becomes a commodity.
Biopure Corporation is a pharmaceutical firm that has invested $200 million developing two blood substitute products - Oxyglobin for the veterinary market and Hemopure for human use. While Hemopure is still in Phase 3 trials, Oxyglobin has received all necessary approvals. The company currently has no revenue but $50 million in financing. It is recommended that Biopure launch Oxyglobin now to generate revenue and build distribution networks to support the future launch of Hemopure, once it gains FDA approval.
The goal of this project was to develop a marketing strategy that will increase sales by 15% and yield a profit growth of 10% for Pillsbury Instant Gravy product.
Harrah's Entertainment, Inc. Case Analysismbartugs
Harrah's Entertainment needs to decide how to attract new customers, retain existing customers, and regain lost customers while facing competitive pressures. It has strengths in strategic focus, 100% profit growth year-over-year, and strong marketing targeting specific customer segments. Harrah's has 18 casino locations, competitive pricing, and a loyalty program with 15 million members. However, aging facilities and increasing competition pose weaknesses and threats as competitors invest in newer, superior venues and technology like player cards and internet gambling expands.
- Edgar Newell started Newell Company in 1902 through the acquisition of a curtain rod manufacturer.
- Dan Ferguson crafted a growth strategy of acquiring companies to expand Newell's product line.
- In the late 1990s, Newell faced challenges from increased customer buying power and consolidation in the retail industry.
- Newell acquired Calphalon and Rubbermaid but integrating the large Rubbermaid presented challenges due to its size, reputation, and operations that could impact Newell's strategy.
Robin Hood led a revolt against the Sheriff of Nottingham to overthrow his rule and bring King Richard back to power. His band of Merry Men grew large and discipline began to slacken as resources ran low. Robin Hood faced problems with aligning personal goals, accommodating the large group, and declining revenues. Potential solutions included restructuring the organization, franchising to new areas, and implementing recruitment controls. The best options were to revise policies, restructure leadership, and bond with farmers rather than killing the Sheriff which would not achieve the ultimate goal.
The Oscar Mayer Company is an American meat and cold cut production company owned by Kraft Foods Group. It is known for products like hot dogs, bologna, bacon, ham, and Lunchables. The case discusses memos from four of Oscar Mayer's trusted managers with suggestions for addressing challenges like declining red meat consumption. The managers propose strategies like boosting the Louis Rich brand, acquiring health-focused companies, launching convenient microwavable meals, and revitalizing the Oscar Mayer brand through pricing, advertising, and new product lines. By considering multiple viewpoints, the president can develop a comprehensive strategic plan instead of betting on a single approach.
Cataldi Public Relations Credentials & Case Studies January, 2015Sal Cataldi
Cataldi Public Relations is a PR agency founded in 1988 that specializes in cable, digital media, and entertainment clients. It represents many well-known brands in media, including AMC Networks, Comcast, WWE, and WNYC. The agency is known for its unconventional, attention-grabbing campaigns that generate significant media coverage. Some examples highlighted in the document include running a zombie for president to promote an AMC Networks dispute, creating a fake organization dedicated to celebrity divorce prevention for WE TV, and conducting a "Guitar Face Search" to promote a new video on demand service.
This document appears to be a media kit for FourTwoNine Media, providing contact information for publishers and advertising directors in different regions. It outlines FourTwoNine's mission as a print and online publication for affluent, educated men that is focused on culture, style, business and politics. It provides details on FourTwoNine's readership demographics, reach through print circulation, website traffic, social media followers, and events. The media kit also includes advertising rates for print and digital, as well as descriptions of sponsorship opportunities through events and experiences.
BMW launched the Z3 roadster to expand its market share in the US. It selected the Z3 because it captured BMW's brand of performance and luxury. BMW used non-traditional marketing like product placement in the James Bond film GoldenEye to generate excitement for the new roadster. It launched the car through a variety of channels like a Neiman Marcus catalog and BMW's website to build anticipation before the car was available in dealerships. The unconventional marketing approach was a success in generating buzz around the Z3's launch.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) - Case AnalysisNikhil Saraf
Nestle Refrigerated Foods (NRFC) was considering extending its successful Contadina pasta brand into refrigerated pizza. It had two options for the pizza product: "Pizza with Toppings" or "Pizza Only". Research showed the "Pizza with Toppings" concept was more popular with consumers but pricing may be too high. NRFC followed guidelines to develop new products through idea generation, testing, and evaluation. While the large pizza market presented an opportunity, launching the product required addressing challenges of price positioning and competition from Kraft.
Innovation at Progressive (A) - Harvard Business School
Answering the following questions:
1. How does Progressive’s performance as an auto insurer compare to that of typical insurance companies? How does its performance changed over time? What explains the difference in performance?
2. Customers of auto insurers are very price sensitive. How problematic is it to Progressive that customers almost always select the insurer that offers the best price?
3. Assess the viability of the Autograph system. What level of consumer acceptance will it take to make Autograph successful? What are the barriers to consumer acceptance? Should Autograph be expanded nationwide?
Made and presented for the course Service Operations Management at the Viadrina University, winter term 2012/2013
The document discusses Walt Disney Company's strategic management and portfolio. Disney employs a growth and differentiation strategy centered around high-quality family content and technological innovation. Its portfolio includes media, parks and resorts, studio, consumer products, and interactive media. The industries in Disney's portfolio are generally attractive, with media and parks/resorts being the most attractive. Disney has strong competitive positions across its business units due to branding, leveraging successes between units, and deploying assets globally. Financial performance has been strong, with revenue and earnings growing over time.
Buckmeister's proposal of using on-site customer feedback cards is recommended. Feedback cards can provide real-time customer preferences cost-effectively. Descriptive research techniques will be used, including quantitative observation methods like an NPS survey. Primary data sources are interviews, surveys, and social media monitoring. The expected outcomes are insights into customer preferences, purchasing decisions, and behaviors to identify areas for menu, marketing, and promotional improvements.
The document provides an analysis of Longchamp and its iconic Le Pliage bag. It begins with background on Longchamp's history and operations. A SWOT analysis is then given for Longchamp and its competitors Louis Vuitton, Michael Kors, and Coach. An external analysis using Porter's 5 Forces is also presented. Financial information for Longchamp and competitors is reviewed. Recommendations are made to manage Le Pliage's status through customization and a men's line. Improving the customer experience through retail changes is also suggested. Implementation strategies are outlined for the recommendations.
Annalysed Case study of Virgin mobiles HARVARD UNIVERSITY CASEBSCEC
Virgin Mobile plans to target the youth market of 14-24 year olds in the US wireless industry. It considers three pricing options: 1) cloning industry prices; 2) pricing below competitors; 3) implementing a radically new plan. The analysis recommends option 3 with optimal pricing. The plan would involve shortening or eliminating contracts, offering prepaid service, increasing handset subsidies, and eliminating hidden fees and off-peak hours. This radical approach aims to attract price-sensitive youth customers by simplifying pricing and increasing transparency.
The Walt Disney Company and Pixar Inc.: To Acquire or Not to AcquireEric Moon
This document discusses Pixar and Disney's potential acquisition of Pixar. It provides overviews of both companies and their capabilities. Pixar has strong animation and storytelling capabilities as well as a culture that promotes creativity and collaboration. Disney lacks these capabilities and has a more hierarchical culture. The document considers alternatives to acquisition like a strategic alliance but finds acquisition makes the most sense for Disney's growth given Pixar is a near-perfect strategic fit. However, risks include integrating the different cultures and financial risks around stock dilution from the deal. In the end, Disney's CEO believes more can be accomplished through full ownership than a joint venture.
Pillsbury cookie sales in Canada have been flat in recent years, with household penetration falling. The document analyzes Pillsbury's current positioning and market share. It suggests exploring new market segments and implementing a marketing strategy focused on product innovation, maintaining price levels, leveraging existing distribution channels, and launching promotional campaigns through new advertisements, community events, and contests to boost sales volumes and household reach.
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
The document discusses Aqualisa's Quartz shower valve which was intended to improve on existing shower technologies but struggled initially. It provides details on the UK shower market, Aqualisa's distribution channels, and the development of the Quartz valve. While the Quartz valve had technological advantages, plumbers were wary of innovation and it was priced too high. As a result, few units sold in the first few months through trade shops and showrooms.
Pepsi Lipton Brisk - Harvard Business Review CaseFamy
This document summarizes a case study regarding marketing options for PepsiCo's Brisk iced tea brand. It includes a SWOT analysis, segmentation of target markets as millennial and Hispanic males, and positioning of Brisk as an "edgy, cool" brand that "gives you energy." Two advertising options are considered: television advertising or a viral social media campaign. The document recommends a viral campaign titled "That's Brisk, Baby: Rebirth" that would involve creative characters called "The Brisk Brothers" and the tagline "Now That's Brisk."
Signode Industries faces several problems including increased raw material prices and declining market share. It must decide whether to increase prices to offset costs, maintain prices, or implement a flex-pricing strategy. Maintaining prices would lead to losses while increasing prices could further reduce its market share against competitors offering discounts. A flex-pricing strategy allows selective discounting to meet competitors' prices while retaining large accounts. The recommended plan is to implement flex-pricing initially while monitoring discount levels and shifting focus to the value of Signode's services as steel strapping becomes a commodity.
Biopure Corporation is a pharmaceutical firm that has invested $200 million developing two blood substitute products - Oxyglobin for the veterinary market and Hemopure for human use. While Hemopure is still in Phase 3 trials, Oxyglobin has received all necessary approvals. The company currently has no revenue but $50 million in financing. It is recommended that Biopure launch Oxyglobin now to generate revenue and build distribution networks to support the future launch of Hemopure, once it gains FDA approval.
The goal of this project was to develop a marketing strategy that will increase sales by 15% and yield a profit growth of 10% for Pillsbury Instant Gravy product.
Harrah's Entertainment, Inc. Case Analysismbartugs
Harrah's Entertainment needs to decide how to attract new customers, retain existing customers, and regain lost customers while facing competitive pressures. It has strengths in strategic focus, 100% profit growth year-over-year, and strong marketing targeting specific customer segments. Harrah's has 18 casino locations, competitive pricing, and a loyalty program with 15 million members. However, aging facilities and increasing competition pose weaknesses and threats as competitors invest in newer, superior venues and technology like player cards and internet gambling expands.
- Edgar Newell started Newell Company in 1902 through the acquisition of a curtain rod manufacturer.
- Dan Ferguson crafted a growth strategy of acquiring companies to expand Newell's product line.
- In the late 1990s, Newell faced challenges from increased customer buying power and consolidation in the retail industry.
- Newell acquired Calphalon and Rubbermaid but integrating the large Rubbermaid presented challenges due to its size, reputation, and operations that could impact Newell's strategy.
Robin Hood led a revolt against the Sheriff of Nottingham to overthrow his rule and bring King Richard back to power. His band of Merry Men grew large and discipline began to slacken as resources ran low. Robin Hood faced problems with aligning personal goals, accommodating the large group, and declining revenues. Potential solutions included restructuring the organization, franchising to new areas, and implementing recruitment controls. The best options were to revise policies, restructure leadership, and bond with farmers rather than killing the Sheriff which would not achieve the ultimate goal.
The Oscar Mayer Company is an American meat and cold cut production company owned by Kraft Foods Group. It is known for products like hot dogs, bologna, bacon, ham, and Lunchables. The case discusses memos from four of Oscar Mayer's trusted managers with suggestions for addressing challenges like declining red meat consumption. The managers propose strategies like boosting the Louis Rich brand, acquiring health-focused companies, launching convenient microwavable meals, and revitalizing the Oscar Mayer brand through pricing, advertising, and new product lines. By considering multiple viewpoints, the president can develop a comprehensive strategic plan instead of betting on a single approach.
Cataldi Public Relations Credentials & Case Studies January, 2015Sal Cataldi
Cataldi Public Relations is a PR agency founded in 1988 that specializes in cable, digital media, and entertainment clients. It represents many well-known brands in media, including AMC Networks, Comcast, WWE, and WNYC. The agency is known for its unconventional, attention-grabbing campaigns that generate significant media coverage. Some examples highlighted in the document include running a zombie for president to promote an AMC Networks dispute, creating a fake organization dedicated to celebrity divorce prevention for WE TV, and conducting a "Guitar Face Search" to promote a new video on demand service.
This document appears to be a media kit for FourTwoNine Media, providing contact information for publishers and advertising directors in different regions. It outlines FourTwoNine's mission as a print and online publication for affluent, educated men that is focused on culture, style, business and politics. It provides details on FourTwoNine's readership demographics, reach through print circulation, website traffic, social media followers, and events. The media kit also includes advertising rates for print and digital, as well as descriptions of sponsorship opportunities through events and experiences.
Bonny Doons' Momento Tourqui (Screwcap Launch)Nicolas Tucker
In 2002 Randall Graphm decided to be the first winery to commit to 100% screwcaps as their closure of choice. Our team put in motion a national program that would significantly change the way fine wine drinkers perceive the screw caps in the United States.
The document discusses how war elephants and camels were used in historical armies before modern vehicles like tanks and helicopters. War elephants in particular were deployed in the center of battle lines and used their size and speed to charge at enemies at up to 20 mph. They also helped carry heavy materials across difficult terrain when other transport options did not exist. Camels were also used, as their smell was found to spook enemy horses. Both animals thus provided strategic advantages to historical armies before mechanization.
Cataldi Public Relations - Creativity Credentials January 2019Sal Cataldi
A look at some of the brand- and buzz-building out-of-the-box publicity campaigns and promotions created for leading names in media, consumer products, not-for-profit, technology and more by our agency. Fresh ideas that killed it...
The article profiles the Envy Clothing Company, an Atlantic Canadian retailer with 7 stores across Nova Scotia, New Brunswick, and Newfoundland. Founded 14 years ago to cater to a fashion-forward crowd, Envy sells popular brands like BB Dakota, Canada Goose, Free People, French Connection, and Maison Scotch. Their success has allowed them to expand from 3 to 7 stores in the past 2 years. Envy aims to provide fashionable clothing to customers and support local designers. They also give back to the community through charitable initiatives.
This document appears to be the masthead or credits page from a magazine called Downtown Magazine NYC. It lists the key personnel involved in producing the magazine, including the CEO, editors, creative team, contributors, interns, and technology staff. It also provides contact information for the corporate headquarters and details on subscriptions. The masthead serves to provide transparency on who is responsible for the content of the publication.
Annual Report Aug 1, 2015 to July 31, 2016Ginger Stickel
The Greenwich International Film Festival (GIFF) held its annual event from August 1, 2015 to July 31, 2016. Over 8,500 people attended the festival which featured over 50 films and educational panels. Proceeds from the festival were donated to 5 charity partners and $35,000 in cash prizes were awarded. The festival generated over $1.3 million in revenue and significant media attention.
The document discusses the theme of voice and silence in Their Eyes Were Watching God by Zora Neale Hurston. It argues that Janie, the protagonist, is initially silent but finds her voice through her relationships with domineering men. By the end of the novel, Janie breaks through the silence imposed on her and emerges as a powerful figure who speaks through her actions rather than words. The narrative style used by Hurston gives voice to Janie and other silent characters.
General Sherman Essay. Online assignment writing service.Erica Wright
The document provides instructions for creating an account and submitting an assignment request on the HelpWriting.net website. It outlines a 4 step process: 1) Create an account with a password and email, 2) Complete a 10 minute order form with instructions, sources and deadline, 3) Review bids from writers and choose one, place a deposit to start, 4) Review the paper and authorize final payment or request revisions if needed. The document emphasizes that original, high-quality work is guaranteed and revisions or refunds are offered.
The document proposes a Blue Moon Festival event to take place in Denton, Texas on May 21, 2016. It will feature local vendors, food, artisans and music from 5pm to 12am in the town square. The event aims to bring the community together and support local businesses. Extensive plans are outlined for vendor recruitment, permits, budget, logistics, marketing and risk management to ensure a safe, successful community event.
The document provides instructions for creating an account and submitting an assignment request to the writing service HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a form with assignment details, sources, and deadline. 3) Review bids from writers and choose one. 4) Receive the paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with a refund option for plagiarized work.
This magazine issue from September 2004 provides information on upcoming events in Greater Lafayette such as the Toronto Film Festival and a performance by George Carlin at Purdue University. It also includes articles on the local farmers market, a review of a local music show, and profiles of a business and restaurant. The document outlines the publication's staff, distribution locations, and submission deadlines and requirements.
No Essay Scholarships College StudentsErin Sanders
This document analyzes how F. Scott Fitzgerald uses characterization and symbolism in The Great Gatsby to portray the corruption of the American Dream in the 1920s. It discusses how characters like Daisy, Jordan Baker, and Tom Buchanan represent immoral or fraudulent aspects of pursuing wealth and status. Fitzgerald also uses symbolic objects like automobiles to represent moral or immoral standards. Through these literary devices, the author conveys that pursuing the American Dream in the 1920s often involved corrupted or unethical means.
The document provides instructions for requesting writing assistance from HelpWriting.net, including creating an account, completing an order form with assignment details and deadline, and choosing a writer to complete the work. Clients can then review and approve the completed work, authorize payment to the writer, and request revisions if needed to ensure satisfaction. HelpWriting.net aims to provide original, high-quality content and offers refunds if work is plagiarized.
Intro To International Relations Essay QuestionsLaurel Connor
1. Discovery Channel has been airing educational documentaries and shows since 1985 and is known for reality shows like Deadliest Catch and Shark Week.
2. In 1997, Discovery established education partnerships to improve learning using their media and support programs in the US and developing countries.
3. Their 2007 series Planet Earth set a record as the highest rated natural history program with over 65 million viewers, showing the power of their platform.
Real World Social Marketing creates "sparks" through bespoke events that inspire sharing and conversation. They design events, engage influencers through outreach and relationship management, and activate spaces like bars and restaurants. They are known for unique, timely ideas executed at the highest level. Their team includes a visionary founder with experience in branding and entrepreneurship, an influencer and lifestyle expert, and an experienced event operator. They have successfully run campaigns for brands like JCPenney to shift perceptions. For JCPenney, they hosted an influencer event at the Ace Hotel showcasing the brand's new "Matters of Style" line through custom lounges, drinks, and partnerships. Over 200 influential attendees generated social
This document discusses transmedia storytelling and provides examples of how stories can extend across multiple platforms. It argues that transmedia is how both entertainment is consumed and people experience their own lives through social media. The panel it describes will explore innovative transmedia applications and how to create experiences that define culture, not just stories, in a transmedia format. It lists the panelists which include experts from Espresso, EWI Worldwide, and those who have created alternate reality games and interactive experiences.
This document discusses transmedia storytelling and provides examples of how stories can extend across multiple platforms. It argues that transmedia is how both entertainment and people's lives are experienced in today's connected world. The panel it describes will explore innovative transmedia applications and approaches, and how transmedia experiences shape culture. It profiles four panelists who are experts in transmedia strategies, interactive experiences, social media, and alternate reality games.
This document provides an overview of the "A Call to Action for Gender Equality" conference organized in support of UN Women. The one-day conference at UN Headquarters will feature panels, breakout sessions, and speeches on issues impacting women's development. It aims to support the UN's goal of achieving gender equality by 2030 and accelerate engagement of businesses and philanthropy. A new Foundation for Gender Equality will also be created after the conference to support UN Women's work to reduce its funding gap. The document outlines the conference agenda and encourages participation to empower women globally.
The document provides information about an upcoming Jewels of France Exhibition and Trunk Show taking place from November 16-20, 2009 at Aaron Faber Gallery in New York City. The exhibition will showcase jewelry from several acclaimed French jewelry houses and designers. It will give trade and consumers an opportunity to meet the Creative Directors and learn about French jewelry manufacturing techniques and standards. The document also provides contact information and images of pieces from various participating French jewelry brands.
The document provides information about the Concordia Jewels brand and its collections of gemstone jewelry. Concordia Jewels sources gemstones that were historically significant to powerful women and sets them in sterling silver or 18k gold jewelry. The company aims to create elegant pieces that inspire confidence in the modern woman. Designs are created through collaboration by two artists and include detailed production processes. Concordia is committed to ethical and environmentally friendly practices. The document describes several jewelry collections that feature various gemstones and designs.
The Lilian Raji Agency provides strategic marketing and public relations services for luxury lifestyle brands. They help clients navigate changing market conditions and focus on building authentic relationships with customers. Their services include developing brand strategies, managing marketing communications, securing traditional and social media coverage, planning experiential events, and partnering with influencers. They take a personalized approach and focus on understanding each client's vision and passion points to effectively promote their brand.
The document provides information about The Lilian Raji Agency, a strategic marketing and public relations agency that helps luxury lifestyle companies. In 3 sentences:
The Lilian Raji Agency was founded by Lilian Raji based on her experience in luxury retail sales. They offer brand management, media relations, influencer outreach, experiential events, and strategic alliance services tailored to their luxury clients. The agency has worked with clients across fashion, beauty, hospitality, and luxury goods industries and provides testimonials praising their work.
This document lists various celebrities, the charities they support, and the gifts they received from S.T. Dupont at a celebrity gifting event. It includes over 30 celebrities from television shows like Modern Family, Ghost Whisperer, and 24 who received gifts such as lighters, pens, wallets, and USB drives to benefit charities focused on children's health, animal welfare, disease research, and military families. The gifts helped S.T. Dupont communicate its brand and story to celebrities, who could help raise awareness of the supported charities.
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1. September 2009 Bi-Coastal Events
Case Study
Prepared by
55 Pharr Road Suite A304
Atlanta, Georgia 30305
(404)806-9948 fax (404)978-0149
www.lilianraji.com
2. TABLE OF CONTENT
EXECUTIVE SUMMARY ............................................................................................................ 3
MEDIA DINNER: Dinner and Conversation with Alain Crevet .................................................. 5
PROFILE OF PUBLICATIONS IN ATTENDANCE ................................................................... 8
S.T. DUPONT SHOP IN SHOP CORNER AT DAVIDOFF MADISON AVENUE ................. 11
SERVICES PERFORMED BY THE LILIAN RAJI AGENCY.................................................. 13
S.T. Dupont September Events Re-Cap Report
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3. EXECUTIVE SUMMARY
Situational Analysis
On August 10, 2009, The Lilian Raji Agency was engaged to create two bi-coastal events to
support S.T. Dupont’s publicity efforts in the US market. Given September was the preferred
month for these events, The Lilian Raji Agency strongly recommended that S.T. Dupont take
advantage of New York City’s Fashion Week as well as Los Angeles’ Primetime Emmy Awards,
both conveniently occurring during the week of September 14, 2009.
• For New York, Tuesday, September 15 was the chosen date for the S.T. Dupont Shop in
Shop Boutique at Davidoff launch party. To ensure S.T. Dupont CEO Alain Crevet
received “face time” with press during the busy fashion week schedule, The Lilian Raji
Agency also coordinated a media dinner and invited key editors from luxury lifestyle,
men’s lifestyle, business, and travel press.
• For Los Angeles, The Lilian Raji Agency recommended a focus on celebrity outreach to
develop S.T. Dupont’s Ambassador Program. The Lilian Raji Agency negotiated at
significant discount a Platinum sponsorship of the Madison and Mulholland Charitable
Giving Emmy Suites, which afforded S.T. Dupont opportunity to interact with Emmy
Awards nominees and other celebrities, introducing them to S.T. Dupont and identifying
possible candidates for S.T. Dupont’s Ambassador Program.
Results
THE MEDIA DINNER: DINNER AND CONVERSATION WITH ALAIN CREVET
• Out of 38 extended invitations, 23 accepted; of this, 18 attended, with the remaining 5
canceling on the day of the event.
• In attendance included editors from Robb Report, Elite Traveler, Worth, Esquire,
ForbesLife, International Herald Tribune, National Jeweler, Veranda, Men’s Journal,
Men.Style.com, Departures and Smokeshop.
• The five cancels include T: The Style Magazine for New York Times, Details,
Portfolio.com, City Magazine and an E! Channel Correspondent. T, Details and
Portfolio.com cancelled with request to send press materials.
• Press coverage includes articles in Men.Style.com, Smokeshop Magazine, Elite Traveler
Online, Elite Traveler Book, Men’s Journal, and Worth Magazine. Worth Magazine has
also extended a free ad in the publication, an opportunity valued at $21,465.
• The overall press response has been very positive, with The Lilian Raji Agency receiving
numerous emails of gratitude for being invited. Several commented on the value of the
presentation Alain Crevet gave in bettering their understanding of the brand, and interest
in future editorial coverage of S.T. Dupont. Many commented on the ingeniousness of
holding the dinner during Fashion Week and all were impressed with the quality and
caliber of their dinner companions.
• Of note, the media dinner occurred during several high profile events, including the
Michael Bastian Men’s Collection Show, Marc Jacobs Collection Show, and Vanity Fair
Party. Three editors commented on leaving the Michael Bastian show early to attend the
dinner.
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4. LAUNCH PARTY: S.T. DUPONT SHOP IN SHOP CORNER AT DAVIDOFF
• The established goal of 85 guests was met, with more than 15 people turned away at the
door for not being properly credentialed.
• A press release announcing the new partnership was sent via wire service and has since
received 35,080 impressions and 827 reads.
• The event was also included on the official Fashion Week Calendar, which resulted in 48
invitation requests to attend by press and local socialites.
• Press attendance included New York Post, City Magazine, International Herald Tribune,
Black Book, Worth, Elite Traveler, Sherman International, Black Enterprise,
WhatsWear.com, Esquire Taiwan, Velvet Magazine, Fashion Tribune, New York
Magazine, Robb Report, the Fashion Reporter, Japanese Magazine, Stitch, New York
Style Times, SOMA, Social Life, Smoke Magazine, Metropolitan Style and Cigar
Aficionado.
• Press coverage to date includes Luxist.com, Cigar Aficionado, Smokeshop Magazine,
Elite Traveler, Social Life, Cigar Weekly, Cigar Advisor, and Cigar Smoking. Several
comments about the shop opening were also found on Twitter.
• Esquire Taiwan interviewed Alain Crevet for an upcoming story on S.T. Dupont. Black
Book Magazine interviewed both Alain Crevet and Ron White for a column discussing
favorite things.
LOS ANGELES: MADISON AND MULHOLLAND EMMY SUITES
• 52 celebrities attended the Emmy Suites; of which 12 were either nominated for an
Emmy Award or were part of a television show that was nominated. Of this, 4 either
won an Emmy Award or were part of a winning show.
• 12 celebrity, wardrobe and prop stylists from various Emmy nominated television shows
also attended, including Desperate Housewives, True Blood and Dexter. Several inquired
about receiving product to use on their shows.
• Press attendance included television shows E! Style Network, The Insider, Extra! TV
Guide Channel, and publications New York Times, Huffington Post, US Weekly, Los
Angeles Daily News and several other publications (see entire list in full report).
• Press coverage to date includes a :30 sec spot on Extra! that prominently showcases S.T.
Dupont products, discussion of the Ligne 2 lighter on actress Katee Sackoff’s blog, TV
Guide correspondent Nick Verreo’s blog, actress Bella Thorne’s blog; online publications
Huffington Post, Divas Who Dine, Celebrity Gossip, CelebrityDB, LA.com, Karin
Salkin’s Entertainment News; and print publications US Weekly and Paris Post
Intelligence, a Tennessee newspaper featuring Emmy winner Cherry Jones and Us
Magazine.
• Karen Lee, Americas Area Manager for S.T. Dupont, conducted two interviews featuring
S.T. Dupont with online news shows Gossip TV, and Eligible TV.
S.T. Dupont September Events Re-Cap Report
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5. MEDIA DINNER: Dinner and Conversation with Alain Crevet
Save the Date Email
A Save the Date email was created and hosted online
at http://stdupont.lmrpr.com. This email was
distributed four weeks prior to the event to 38
editors-in chief at select business, men’s lifestyle,
luxury lifestyle and travel publications.
Invitations
Invitations were made to resemble black
credit cards, with each guests name and
company embossed in silver on the front of
the cards.
Cards were placed within a 2.25 x 3.75
opalescent pearl metallic envelopes
embossed with butterflies. These envelopes
were in turn placed in 5x5 envelopes.
All envelopes were hand addressed in
calligraphy.
S.T. Dupont September Events Re-Cap Report
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6. S.T. Dupont “Museum” Room
The first guest arrived at 6:45pm and enjoyed
canapés and cocktails as remaining guests trickled
in by 7:30pm.
A separate room was created within the event
space to simulate an S.T. Dupont “museum”,
where members of the press could preview pieces
the Defi and Diamond Collections. Press took
advantage of this opportunity to closely examine
products, familiarizing themselves with the high
quality of S.T. Dupont craftsmanship.
Paul Andre with Nick Sullivan, Esquire Magazine’s Fashion Director
S.T. Dupont September Events Re-Cap Report
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7. The Dinner
In addition to providing seating name cards, each
menu was printed customized with a welcome
note addressing each guest by name.
The three course dinner began at 8pm with a
presentation by Alain Crevet. Stimulating
conversation continued through the evening, with
the final guest leaving at 10:30pm.
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8. PROFILE OF PUBLICATIONS IN ATTENDANCE
Publication Summary Circulation Ad Value
Robb Report
For over 30 years, Robb Report magazine has served as the definitive authority on connoisseurship for ultra- 100,000 $14,883 -
affluent consumers. Robb Report not only showcases the products and services available from the most $30,091
prestigious luxury brands around the globe, but it also provides its sophisticated readership with detailed insight
into a range of these subjects, which include sports and luxury automobiles, yachts, real estate, travel, private
aircraft, fashion, fine jewelry and watches, art, wine, state-of-the-art home electronics and much more. For
connoisseurs seeking the very best that life has to offer, Robb Report remains the essential luxury resource.
Worth
Worth addresses the relevant financial, legal and lifestyle issues unique to high net worth individuals. From 125,000 $21,465
stories about dynamic wealth creators to expert advice on wealth management, the magazine is organized into
three chapters: ‘Make’ focuses on wealth creation and entrepreneurship; ‘Grow’ centers on wealth management
and investing, and ‘Live’ highlights philanthropy, lifestyle and passion investing.
Forbes Life
ForbesLife inspires executives and entrepreneurs—those with the most access and the least time—to maximize 894,900 $41,300 -
the rewards of their success. Our worldly readers depend on ForbesLife to filter out the noise of conspicuous $106,900
consumption and advise them on the most worthwhile places to spend their time and money. We curate the
world to uncover the most interesting trends, destinations, products, and experiences—those with unique stories
and enduring value. In short, we are the insider’s guide to the limited-edition lifestyle.
Elite Traveler
Elite Traveler's unique editorial is specifically targeted to the private jet lifestyle, from its oversize format and Controlled distribution to 4,000 $17,390 -
high-quality glossy paper to the beautiful pictorials of the best suites and villas in the world. Industry experts at the following distribution $36,225
agree, as Elite Traveler has won over 12 awards for excellence in editorial and design, including the 2007 Ozzie points: Private Jets, Mega
Award for Best Use of Photography. Yachts, Pro sports team locker
rooms and training facilities;
Articles provide detailed information readers can't find anywhere else, such as the names of the best therapists Top private clubs; Top suites at
at top spas, and direct phone numbers for resort general managers. With the most knowledgeable editors top hotels, and First class
covering key categories such as watches, jewelry, fashion, automotive, spirits and travel, Elite Traveler is an commercial airline cabins and
indispensable guide for the ultra-wealthy to find the best in luxury products and services. lounges on key intercontinental
long-haul routes.
S.T. Dupont September Events Re-Cap Report
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9. Departures
Departures, the leading authority on luxury lifestyle, is published by the American Express Publishing 1,138,483 - Controlled $39,200 -
Corporation for American Express Platinum Card® and Centurion® members. Departures is published seven distribution exclusively to $83,500
times per year and has 11 international editions. Centurion American Express
card holders
Esquire
Esquire is an award winning magazine for men which has been running for more than 70 years. While other 700,000 $45,050 -
men’s magazines are written for highly aspirational readers, Esquire is geared toward men who have arrived. $103,960
They dress for themselves; have both the means and knowledge to invest; can order with confidence in a fine
restaurants; have a healthy respect and admiration for women; take vacations that enrich their lives and
recharge their energy; and have mastered many of life’s basics. What they want is a primer on how to lead a
richer, better, fuller and more meaningful life.
Men.Style.com
Men.Style.com – the first substantive Web site devoted to men's fashion and lifestyle – launched in January 1.6 million unique visitors N/A
2005. The online home of GQ and Details, Men.Style.com speaks to the sophisticated male reader who spends monthly
time, money, and energy on his appearance and surroundings. The site features fashion, gear, and
entertainment news; buying guides for everything from skis to cell phones; regular features on fashion trends
and pop culture; style and grooming advice; celebrity interviews; and comprehensive coverage of the men's
runway shows in Milan, Paris, and New York. In addition, a daily news item, delivered direct to the reader's in-
box, focuses on everything from the latest cool gadgets to the books and movies everyone's buzzing about to
breaking developments in the fields of travel and entertainment.
Veranda
VERANDA is one of the world’s most exquisitely produced interior design magazines. Published bimonthly on 454,619 N/A
superior quality paper, it is a visual tour de force distinguished by the generous coverage of residential designs,
authoritative articles on jewelry, decorative arts, antiques, collectibles, luxury products, books, unusual travel
destinations, must-see art exhibitions, renowned architects and the latest and best home furnishings.
VERANDA readers enjoy luxury and sophistication that is best expressed in their elegant homes and refined
personal styles. They are truly affluent with income and assets ranking higher than any other home magazine.
National Jeweler
NATIONAL JEWELER reaches the U.S. industry's most important retailers, including every major reseller and N/A $6,530 -
virtually 100 percent of the companies listed as "1" or "2" operations by the Jewelers Board of Trade. The $12,850
industry's only news tabloid covers all the topics of importance to the retail community and is the leader in
conducting and disseminating trade and consumer research and identifying the trends that shape the industry.
S.T. Dupont September Events Re-Cap Report
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10. International
Herald Tribune The International Herald Tribune, the global edition of The New York Times, creates, collects and distributes 239,689 $36,756 -
world news, information, entertainment and opinion of the highest journalistic integrity. Its balanced $111,661
perspective addresses all areas of human interest and is trusted and enjoyed by people in all corners of the
globe.
LAST MINUTE CANCELLATIONS – TO FOLLOW UP WITH ADDITONAL INFORMATION
T: The Style
Magazine of the New For half a decade, T: The New York Times Style Magazine has been at the forefront of global culture, 1,451,233 $47,395 -
York Times exploring the worlds of fashion, beauty, design, living and travel with imagination, intelligence and $107,075
originality. Fifteen times a year, T: The New York Times Style Magazine takes an insightful look at the
many facets of global culture, illuminating our readers' perennial passions — fashion, beauty, design,
living, travel — with imagination, intelligence and originality. Each issue explores the aesthetic world with
visual artistry and journalistic precision, creating a fascinating interplay of images by the world's most
illustrious photographers, including Robert Maxwell, Raymond Meier and Jean Baptiste-Mondino. And T
has an expanding global presence, with nytimes.com/tmagazine becoming a leading online style
destination, distribution in the International Herald Tribune in Europe and the Middle East, and in 2009 T
will continue to expand its award-winning mixture of entertainment and enlightenment throughout Asia.
Portfolio.com
Portfolio.com is a business news website published by American City Business Journals. Formerly owned N/A N/A
by Conde Nast Publications, it features original stories, blogs, and columns about entrepreneurs and
businesses big and small. Key industries the site will devote resources to include: banking/finance,
technology, health care, advertising/marketing/media, and business travel/aviation.
Details $25,720 -
Smarter, savvier and more stylish, DETAILS sets the trends and uncovers the stories that keep the modern 440,841 $59,00
man a step ahead of the crowd.
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11. S.T. DUPONT SHOP IN SHOP CORNER AT DAVIDOFF MADISON AVENUE
Save the Date Email
A Save the Date email was
created and hosted online at
http://davidoff.lmrpr.com. This
email was distributed four weeks
prior to the event to select guests
of Davidoff and press.
Invitations
Invitations were made in
plastic and sized 3.5 x 2.
They were placed in 3.75 x
2.25 gold metallic envelopes,
which in turn were placed in
5 x 5 black envelopes.
S.T. Dupont September Events Re-Cap Report
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12. Launch Event
The event began at 6:30pm; Mike Herklots
and Alain Crevet formally welcomed guests at
7:30pm. The target goal of 85 guests was
reached, with more than 15 people being
turned away at the door for not being on the
guest list. Representatives from 23 different
media outlets attended.
S.T. Dupont September Events Re-Cap Report
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13. SERVICES PERFORMED BY THE LILIAN RAJI AGENCY
On August 10, 2009, The Lilian Raji Agency was engaged to coordinate a week long series of events in both east and west coasts.
After conducting an in-depth survey of the S.T. Dupont brand through a series of personal research and discussions with S.T.
Dupont Americas Area Manager, The Lilian Raji Agency recommended a publicity strategy that included coordinating a private
dinner for select press with S.T. Dupont CEO and participation in a Hollywood celebrity gifting lounge, which would support S.T.
Dupont’s Ambassador Program. In addition to coordinating and managing these two opportunities, The Lilian Raji Agency also
managed public relations for the launch party to premiere the new S.T. Dupont Shop In Shop Corner Boutique at Davidoff Madison
Avenue.
The following presents a list of activities conducted by The Lilian Raji Agency in coordinating and managing these events.
Marketing
Communications Graphic Design
Invitation Design – Media Dinner
Invitation Design - Davidoff
Step and Repeat design
Retractable banner layout
Save the Date Email Design for Media Dinner
Save the Date Email Design for Davidoff
Online hosting of Save the Date Emails – Media Dinner
Online hosting of Save the Date Emails – Davidoff
Digital Media Kit artwork
Digital Media Kit development (in partnership with S.T. D team)
Vendor Management
Identifying and managing invitation printers
Identifying and ordering invitation envelopes
Media Relations
Media Dinner
Identifying 38 press contacts within categories of travel, men’s lifestyle, luxury lifestyle, and
business
Save the Date Media Dinner email distribution to 38 press contacts
Recommendations for press gifts (in partnership with S.T. D team)
RSVP management for media dinner
Follow up calls to press to secure RSVP
Follow up reminder calls to press day of media dinner
Press introductions during media dinner
Handwritten thank you notes to all who attended media dinner
Davidoff
Press release development announcing S.T. Dupont/ Davidoff partnership
Press release distribution via wire
Davidoff event posting on official Fashion Week Calendar
Press introductions during Davidoff event
Interview with Esquire Taiwan and New York Post during Davidoff event
S.T. Dupont September Events Re-Cap Report
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14. Experiential Events
Vendor Management
Identifying and making contact with six locations for media dinner
Negotiating with three locations to receive best value
Final negotiations with The London Hotel
Securing AV equipment
Food selection
Customized menus design
Negotiating photographer (in partnership with S.T. D team)
Securing images post-events
Event Management
Timeline creation for media dinner
Invitations stuffing and mailing – media dinner and Davidoff (250 total)
RSVP management for Davidoff
Credentials management at Davidoff (in partnership with S.T. D team)
Celebrity Outreach
Securing meeting with very important actor for US Ambassador program
Securing Emmy Awards tickets
Discussing with stylists opportunities to have products featured on Dexter, Mad Men, True Blood
and Desperate Housewives
Strategic
Partnerships/ Identifying and making contact with three Emmy Suites companies
Sponsorship Negotiating with two Emmy Suites companies to receive best value
Opportunities Final negotiations with Madison and Mulholland Emmy Suite
Recommendations for Emmy Suites gifts (in partnership with S.T. D team)
Photography during Emmy Suites (in partnership wit S.T. D team)
Communications with press to discuss post-event editorial opportunities
Event management to ensure full terms of sponsorship received from event organizer
Providing logos, images and brand information to event organizers pre-event
Negotiations with London Hotel West Hollywood to receive best room rates
Securing rental cars
Securing secondary hotel post Emmy Suites event
Securing images post-event
Securing editorial coverage clips post-event
S.T. Dupont September Events Re-Cap Report
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