The Sustainable Sugarcane Initiative (SSI) aims to address water scarcity issues affecting sugarcane farmers through promoting cultivation practices that use less water and inputs. SSI was developed based on principles of 'more with less' agriculture after studying existing sustainable practices. Initial results from demonstration plots show improved yields compared to conventional methods while using less water. SSI is being scaled up across major sugarcane states in India through partnerships with stakeholders to improve water productivity in the sugar sector and support farmers.