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SSI Adoption: What will it take? Riley Hughes
The document discusses the adoption of self-sovereign identity (SSI) and the challenges faced in its implementation. Key points include the need for simplified frameworks for issuers and verifiers, the importance of user experience and business models, and a history of Trinsic's role in the SSI landscape. The future relies on effective provider engagement to drive adoption and trust within the ecosystem.
SSI Adoption: What will it take? Riley Hughes
- 1. SSI Adoption What willit take? Riley Hughes @rileyphughes
- 2. 1. Empower globalSSI communities 2. Open to everyone interested in SSI 3. All content is shared with CC BY SA Alex Preukschat @SSIMeetup @AlexPreukschat James Monaghan @james_monaghan Coordinating Nodes SSIMeetup.org SSIMeetup objectives
- 3. Quick history 2017 Riley startsat Sovrin Foundation We officially launch Streetcred ID 2019 We rebrand Streetcred ID to Trinsic 2020 Still driving adoption today 😊 2023
- 4. Universally- accepted Digital ID* *That isalso well-designed
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- 7. Adoption is the only thingthat matters
- 8. The W3C VCData Model Alone doesn’t Scale
- 9. The Trust overIP Model Alone lacks Incentives
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- 11. 1. Providers arethe only ones with an independent incentive 2. Nobody adopts protocols (for the most part) 3. State of market → compress roles of VDR & GA
- 12. ● IDtech: Productsthat help users manage their data and identity safely. ● IDtech is not necessarily SSI ● IDtech products that use SSI tech have the competitive advantage “IDtech” is what Providers provide
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- 14. How will SSIPrevail? Lots of Good (IDtech) Products!
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- 16. 0. Product Executionis Most Important
- 17. 1. Do notReinvent the Wheel “We have 4 engineers on our ‘protocol team’ who are maintaining SSI codebases full-time.” - SSI company CEO “Our budget for building our SSI platform was $350k. It ended up taking 10x that amount and more than a year longer than projected.” - Bank VP “We went with an open source codebase, but an update broke our product, and we had to spend ~$25k on external consultants and ~month of delay to fix it.” - SSI company CTO
- 18. 2. User Experienceand Messaging Matter ● Consider this as part of your innovation ● User experience ○ Meet users where they are (pragmatic energy) ○ Focus & specificity are your friends ○ Minimize steps to maximize conversion (avoid app downloads) ● Messaging ○ Avoid jargon, be specific ○ “Enables ____ to use their ____ to ____”
- 19. 3. Nail yourBusiness Model Ecosystem type Payer Description Example Curated Both Create new network ZADA Curated Issuer Drive existing business Farmer Connect Curated Verifier Drive existing business Workday Self-contained Issuer Cost reduction LA City Self-contained Verifier Strong authentication MemberPass Bootstrapped Issuer Proxy verification Equifax Bootstrapped Verifier Proxy issuance GlobalID
- 20. Finance 15 yearsago = Identity today
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- 22. Agenda ● The past ○What Trinsic got wrong about SSI adoption ● The present ○ The state of the decentralized identity market ● The future ○ The path towards real SSI adoption ● Trisic’s role in SSI adoption
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- 24. Trinsic’s role inSSI adoption
- 25. 25 Trinsic is infrastructurefor providers (IDtech companies)
- 26. What Trinsic provides ●Embedded identity experiences ● Solving the many:many problem of standards ● A path to decentralization ● A partnership
- 27. A brief historyof Trinsic At first, Trinsic was doing ALL of the following things: ● Built open source libraries and participated in standards groups ● Consulted companies ● Built cloud infrastructure and developer tools ● Built Trinsic Studio ● Grew our user base and raised funding 2017 Riley starts at Sovrin Foundation We officially launch Streetcred ID 2019 We rebrand Streetcred ID to Trinsic 2020
- 28. What we gotwrong about SSI adoption The solution was to make it easy for anyone to become an issuer or verifier of credentials. “I wish my identities were self-sovereign” “If only I could issue verifiable credentials, my problems would be solved”
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- 30. An industry stuckspinning its wheels ● The hamster wheel of standards divergence ○ ~20 relevant credential formats ○ 169 DID methods ○ +12 supporting protocols ● The results ○ A healthy part of tech finding product/market fit ○ Confusion in the market ○ Duplication of efforts ○ Delaying the benefits of interoperability
- 31. Why download awallet? Why issue verifiable credentials? Why accept credentials? The cold start problem
- 32. The entity thatcreates the ecosystem, onboards the issuers, holders and verifiers and establishes trust. Provider:
- 33. Providers are drivingthe real adoption of SSI Providers solve two problems: 1. Provider gives ecosystem participants a product to adopt. 2. Providers create the ecosystem where trusted credential exchange happens.
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