2. The Big Picture Crisis
• 2014(per Gartner)
• $225 Billion Global Losses
• $26.3 Billion USA Losses
• 17.6 Million Americans Impacted
USA Impacted
Global USA
3. Identity Fraud has become the
largest criminal activity in the
world. According to Gartner, it
costs individuals and institutions
globally nearly $500 billion each
year today.
It devastates personal well being
as well as business profits while
leaving a sense of in security and
impacts the quality of life almost
indefinitely. Until now, there was
is no foreseeable, universal
solution on the horizon.
The Big Picture Crisis
4. The cause of the crisis is our
non-participation in authorizing
the use of our personal identifiers
and financial instruments.
Identity Checkpoint puts the
individual back in control of their
identity and proves “they are who
they say they are” and verifies
“they have authorized the use of
their accounts and assets.” Our
active participation in every
transaction is the solution.
The Crisis & the Solution
5. • Identity Checkpoint will provide a
open SaaS platform for business,
financial networks and governments
to implement a new “multi-factor
identity and financial instrument use
authorization” factor. By providing a
simple, open platform to all
organizations, there will be no reason
for them to not apply the solution to their
processes and operations.
• Identity Checkpoint will provide a free
application to everyone for managing their
personal identity and financial instruments
use. Being free in the app stores, there will
be no financial reason to not download
and use it, accelerating adoption.
Product / Technology
6. • Targets
• US Departments & Agencies
• State & County Departments &
Agencies
• Financial Institutions
• Credit Card Gateways
• Business Entities
• In discussions
• US Treasury & IRS
• DoIT & Comptroller of Maryland
The targets of our marketing are simply
everyone leveraging social networking and
traditional media outlets to drive adoption.
Market Opportunities
7. The Basis of the Business Model
• The heart of all business is the
authorization of processes and the
transfer of funds / ownership
from one entity to another entity
• Each non-cash transfer of funds /
ownership has a composite
transactional cost which is paid to
third parties
• Each business action event has an
internal operational cost
• Becoming part of those transactional
/ event processes as the 3rd party
providing authorization services is the
principal business goal
8. Name Role Bio
Marc George CEO/CTO Software Architect,
Thought, Systems
Consulting & Engineering
Jon Tholen CSO VP, BCBS California
Global Head Operations,
VISA
Amber
Schmidlin
COO SVP, Bank of America
Thomas
Erisman
CFO CFO, 180s
CFO, Reborn Beauty
Peter
Engstrom
Advisor VP, Federal Knowledge
Business, SAIC
Management Team and Advisors
9. Models that scan activity and look
for anomalies do hinder
malicious activity. But, they are
cost intensive and can create
friction for identity and financial
instrument owners. Systematic
indicators and ‘red flags’ are often
triggered at the end of the
transaction processes.
What’s worse, they often draw
attention to an issue only after
activity has happened.
Sentry is not fraud monitoring.
Sentry is fraud prevention.
Unique in the Market
11. • Integrates within Current Systems
• Compatible with Existing
Data/Algorithm Monitoring
• Stops Fraudulent Information Before
released into processing systems
• Creates a two-way dialogue with the
identity/financial instrument owner. Only
the actions they approve will be
implemented. Those they decline can be
immediately queued for review by law
enforcement personnel & internal security.
• Free to the identity/financial instrument
owner, allowing them to take an active role
in protecting their identity rather than
abdicating responsibility.
The Sentry Difference
