The document discusses strategy and its relationship to vision, mission, and business model. It defines strategy as concrete ideas that help organizations and people within choose a business model and tactical activities to move forward. Strategy states clear objectives, scope, and competitive advantage. Vision reflects what a company wants to be in the future by combining core values and purpose with goals. Mission is the broadest concept describing why a business exists without details. The business model is the most concrete choice defining customer value, profit formula, key resources and processes. The document provides an example of Languagelab.com's mission, vision, strategic focus, and business model which aims to provide low-cost virtual language learning.