This document analyzes the Turkish market for social network games through a STEEP (social, technological, economic, environmental, political) analysis and network analysis. It finds that Turkey has experienced tremendous growth in internet usage, creating potential for social network games. However, the predominantly Muslim population and conservative social values may resist offensive content. EU membership may help ease some political and social issues over time. The network analysis shows that Facebook is dominant in Turkey but developers are looking to distribute content directly to users to avoid Facebook's revenue sharing model.
Managing Product Platforms: Best Practices for Creating Value and Network Eff...ProductCamp Boston
YouTube brings video creators and viewers together. KickStarter brings those seeking funding together with investors. eBay brings buyers and sellers together and facilitates transactions. Quora helps users interact to ask and answer questions. Twitter, WhatsApp, Airbnb, Uber, Wikipedia, PayPal, the list goes on…
These are examples of products that connect “those that produce something” with “those that consume something”? If your product fits this general definition, welcome to the world of Product Platforms.
Without users, there’s no value and without value, users just won’t show up. So how do you solve this problem and manage for growth?
When it comes to platforms, the technology often isn’t the reason people use it. Let’s talk about the product management of real value creation that will lead to platform success, whether you have millions of users or just starting out.
The heart of this discussion includes the use of platform metrics to manage this business model and ultimately lead product managers to drive tangible platform growth.
Managing Product Platforms: Best Practices for Creating Value and Network Eff...ProductCamp Boston
YouTube brings video creators and viewers together. KickStarter brings those seeking funding together with investors. eBay brings buyers and sellers together and facilitates transactions. Quora helps users interact to ask and answer questions. Twitter, WhatsApp, Airbnb, Uber, Wikipedia, PayPal, the list goes on…
These are examples of products that connect “those that produce something” with “those that consume something”? If your product fits this general definition, welcome to the world of Product Platforms.
Without users, there’s no value and without value, users just won’t show up. So how do you solve this problem and manage for growth?
When it comes to platforms, the technology often isn’t the reason people use it. Let’s talk about the product management of real value creation that will lead to platform success, whether you have millions of users or just starting out.
The heart of this discussion includes the use of platform metrics to manage this business model and ultimately lead product managers to drive tangible platform growth.
Michael Wechsler of TheLaw.com shares tips for making your forum mobile and a preview of the Tapatalk HD for iPad. This presentation was given at ForumCon Chicago on September 27, 2011.
Recently, Facebook (NASDAQ: FB) accomplished its long awaited initial public offering ($38 per share) raising almost $16 billion. The Facebook IPO came at a time of global economic turmoil but it survived despite the obstacle of poor timing. Facebook also bought Instagram for $300 million cash and 23 million in Facebook stock. Instagram is a mobile photo and video social media networking application that allows users to share visual content instantly on Facebook, Twitter, Google+, Tumblr, Flickr, LinkedIn and Foursquare. To cap off the weekend, in a back yard wedding, Facebook founder, Mark Zuckerberg married his long time college sweet heart, Doctor Priscilla Chan.
Looking at all the work ahead for Facebook to reinvent itself, I believe the purchase of Instagram by Facebook provides a solution to build out social media photo and video content mobile apps which had been lacking says James Rickman III, Director of iHuman Evolution.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
Facebook & whatsapp, a billion dollar deal.Gaurav Mahajan
This presentation is about the deal between Facebook & Whatsapp. It includes the profile of both the companies and basic important point description of the deal.
This will help the viewers to understand about this deal in summarised way.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The Best Apps the global market has seen in the last decadeGreenApexTechnolabs
The 2010s have seen some major changes in the way we interact with the world: We now take rides from strangers via ride-hailing platforms such as Uber and Lyft, we rent other people’s homes through Airbnb and Vrbo instead of booking a hotel. We also play console-quality video games on our phones with Apple Arcade and mobile releases of games such as Call of Duty.
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
Dr. Sybril Bennett, consultant, keynote speaker, facilitator and strategist provides a vision for non-profit organizations to capitalize on new media tools for fundraising.
Michael Wechsler of TheLaw.com shares tips for making your forum mobile and a preview of the Tapatalk HD for iPad. This presentation was given at ForumCon Chicago on September 27, 2011.
Recently, Facebook (NASDAQ: FB) accomplished its long awaited initial public offering ($38 per share) raising almost $16 billion. The Facebook IPO came at a time of global economic turmoil but it survived despite the obstacle of poor timing. Facebook also bought Instagram for $300 million cash and 23 million in Facebook stock. Instagram is a mobile photo and video social media networking application that allows users to share visual content instantly on Facebook, Twitter, Google+, Tumblr, Flickr, LinkedIn and Foursquare. To cap off the weekend, in a back yard wedding, Facebook founder, Mark Zuckerberg married his long time college sweet heart, Doctor Priscilla Chan.
Looking at all the work ahead for Facebook to reinvent itself, I believe the purchase of Instagram by Facebook provides a solution to build out social media photo and video content mobile apps which had been lacking says James Rickman III, Director of iHuman Evolution.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
Facebook & whatsapp, a billion dollar deal.Gaurav Mahajan
This presentation is about the deal between Facebook & Whatsapp. It includes the profile of both the companies and basic important point description of the deal.
This will help the viewers to understand about this deal in summarised way.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The Best Apps the global market has seen in the last decadeGreenApexTechnolabs
The 2010s have seen some major changes in the way we interact with the world: We now take rides from strangers via ride-hailing platforms such as Uber and Lyft, we rent other people’s homes through Airbnb and Vrbo instead of booking a hotel. We also play console-quality video games on our phones with Apple Arcade and mobile releases of games such as Call of Duty.
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
Dr. Sybril Bennett, consultant, keynote speaker, facilitator and strategist provides a vision for non-profit organizations to capitalize on new media tools for fundraising.
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
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Contents for interconnected platforms in a hyper-connected world need to be carefully tailored to create synergy between delivery and receiving ends.
Focus on contents instead of the carriers is need of the time.
The IDATE DigiWorld Yearbook has become an essential tool for digital professionals, providing a compact and accessible review of the main events of the past year, the latest data on the markets and market players, and the major trends on the world stage.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
Fixed-mobile convergence, communities and the challenges of subscriber base (and revenue) protection. The role of Web 2.0 business principles and techniques.
1. Live case – Social network games STEEP analysis and network analysis Group 7a February 7 - 2011
2. Executive summary This presentation focuses on the turkish market of social network games. It provides a STEEP and network analysis, to better understand the current situation and possible future development. Litterature studies show a tremendous growth in Turkey’s internet usage creating potential players. ”Offensive” content is a delicate matter, but future membership of the European union may ease social and political issues over time.
5. Virtual currency often usedExamples include ”Farmville”, ”Mafia Wars”, ”Stardoll” and ”Cityville”. Source: Malin Ströman, former VP Stardoll
6.
7. STEEP analysis, social network gaming in the Turkish market Social – 99% muslim population (1). Conservative values can resist some ”offensive” content (2). Turkish language important. Dislikes paying upfront (3) Technology – Internet user growth 2009 to 2010 from 30% to 41.6% of population (4). 25M Turkish users on facebook, 4th largest in the world (5). Download limits on many broadband connections (6). The online games market is the fastest growing component with a projected annual growth rate of nearly 40 percent (7).Control /adapt content to users (local preferences), use microtransaction payment model. Trend indicating rapid progress in technological infrastructure and usage. Huge cluster of new internet users makes Turkey rich in social network game potential. Avoid large data transfers.
8. STEEP analysis, social network gaming in the Turkish market Economy - Stable economy (8). Less money to spend on games compared to e.g Sweden and Poland. GDP per capita in US dollars, current prices and PPPs (10). Big Mac index, illustrating price levels. Price in US dollars. (9). Take price levels and purchasing power into account when setting prices
9. STEEP analysis, social network gaming in the Turkish market Environmental – ”Significally aware of the environmental pollution”. (11). Political –Striving for EU membership, earliest 2013. Adopting EU regulations. (12). EU membership resulting in greater stability. Political actions against ”offensive material” (13). Environmentally aware citizens requires sustainable environmental policies throughout the business. Future EU membership will facilitate trade and labor agreements.
10. Network analysis Feedback. Attempt to release games directly to customers Inter. Dev. Users Users use FB to socialize and play games. User activity provides ad revenues for FB Some games use advertisement business models. International portals (Facebook) Dom. portals Advertisers Dom. dev Informal relation Formal relation
11. Examples of prominent actors Céidot Game Studios Dom. dev Zynga, Crowdstar, Stardoll Inter. Dev. Dom. portals Ekolay.net, Mynet.com Facebook International portals
12. Network analysisMost important relationships Users <-> Portal Games made by the developer are played on the portal. User activity is essential for portal profitability. Developers (Domestic/International)<-> Portal (Facebook) Developers such as ”Zynga” create games for Facebook. The relationship between facebook and the developers is under a lot of tension since facebook requires payments to be made by their own virtual currency, taking 30% of the transaction value (14). Developers (Domestic/International) <-> Users Because of the 70/30 model of Facebook developers are now looking into ways of distributing their content directly to the user. User may provide feedback for future improvements. But so far developers such as Zynga needs facebook more than facebook needs them. Facebook entangles users in the social web, leaving them obliged to help their friends (15).
13. Threats to Facebook and iTunes dominance Popularity of products are distributed according to power law distribution. Few titles become very popular, the ”hits”. The long tail refers to the niche content where lots of products can cluster and become profitable together. FB and iTunes control of content could make longtail business models lucrative as competition when users are looking for niche games. Source: Enders et al, 2008. The long tail of social networking: Revenue models for social networking sites
14. Conclusion Tremendous trend in growth of internet usage in Turkish homes Adapt business to local preferences Consider Buyer power Monitor the development of Turkish EU-membership FB reaches a majority of Turkish internet users. But don’t forget local networks/portals if adapting to local content!
15. Bibliography 1) http://www.oxfordreference.com.ez.hhs.se/views/ENTRY.html?entry=t142.e11843&srn=2&ssid=58762027#FIRSTHIT 2) http://www.hurriyetdailynews.com/n.php?n=turkish-parents-fear-children-at-risk-using-internet-2010-02-21 3) http://www.activegamingmedia.com/media-center/turkey-rising-%E2%80%93-an-interview-with-erkan-bayol-executive-producer-at-ceidot-game-studios 4) http://www.turkstat.gov.tr/PreHaberBultenleri.do?id=6308 5) http://www.socialgamesobserver.com/facebook-newsflash-new-alcohol-ad-guidelines-local-patents-and-problems-in-turkey-2367 6) http://www.activegamingmedia.com/media-center/turkey-rising-%E2%80%93-an-interview-with-erkan-bayol-executive-producer-at-ceidot-game-studios 7) http://www.hurriyetdailynews.com/n.php?n=turkey-grows-rapidly-in-online-gaming-2010-09-14 8) http://www.istockanalyst.com/article/viewiStockNews/articleid/3770668 9) www.bigmacindex.org 10) http://www.oecd.org/document/35/0,3746,en_2649_201185_46547235_1_1_1_1,00.html#gdp 11) Awareness to Environmental Pollution in Turkey, 2008. Murat Cankur 12) http://euobserver.com/9/23813 13) http://www.socialgamesobserver.com/facebook-newsflash-new-alcohol-ad-guidelines-local-patents-and-problems-in-turkey-2367 14) http://www.tbiresearch.com/facebook-payments-could-boost-revenue-by-200-to-400-million-per-year-2010-2 15) http://www.pcworld.com/article/196010/sorry_zynga_farmville_needs_facebook.html 16) Enders et al, 2008. The long tail of social networking: Revenue models for social networking sites Interview with Malin Ströman, conducted 27 January 2011
Editor's Notes
Erik
Erik
Erik
Erik – Example of social network games, stardoll.
Erik – Social: 99% muslims, conservative values may resist offensive content, language important, dislikes upfront payments.Technology: Internet growth 30 to 41.6% 2009-2010. 25M users, 4th largest in the wold, download limits, online games market growing fast (40% annualy)Read white text.1) http://www.oxfordreference.com.ez.hhs.se/views/ENTRY.html?entry=t142.e11843&srn=2&ssid=58762027#FIRSTHIT2) http://www.hurriyetdailynews.com/n.php?n=turkish-parents-fear-children-at-risk-using-internet-2010-02-213) http://www.activegamingmedia.com/media-center/turkey-rising-%E2%80%93-an-interview-with-erkan-bayol-executive-producer-at-ceidot-game-studios4) http://www.turkstat.gov.tr/PreHaberBultenleri.do?id=63085) http://www.socialgamesobserver.com/facebook-newsflash-new-alcohol-ad-guidelines-local-patents-and-problems-in-turkey-23676) http://www.activegamingmedia.com/media-center/turkey-rising-%E2%80%93-an-interview-with-erkan-bayol-executive-producer-at-ceidot-game-studios7) http://www.hurriyetdailynews.com/n.php?n=turkey-grows-rapidly-in-online-gaming-2010-09-14
Richard – Stable economy, Moodys credit rating. Big max index illustrating price levels in a global perspective. GDP per capita illustrating purchasing power of consumers in sweden, turkey and poland.8) http://www.istockanalyst.com/article/viewiStockNews/articleid/37706689) www.bigmacindex.org10) http://www.oecd.org/document/35/0,3746,en_2649_201185_46547235_1_1_1_1,00.html#gdp
Richard – Research indicates that Turskish people are ”Significally aware of the environmental pollution”, this must be taken into account when developing an environmental strategyPolitical – Turkey is striving for membership of the european union, this will be possible at the earliest by 2013. And then again, since politics often reflects social values, offensive content is an issue in the political world as well.11) Awareness to Environmental Pollution in Turkey, 2008. Murat Cankur12) http://euobserver.com/9/2381313) http://www.socialgamesobserver.com/facebook-newsflash-new-alcohol-ad-guidelines-local-patents-and-problems-in-turkey-2367
Gustaf – we use the term Portal = to include social networks that may lack social interaction in comparison to facebook.Explain – game developers (international/domestic), AdvertisersFormal/informal relations - EXPLAIN
Gustaf - local turskish game developer Ceidot (900 000 users)
Gustaf – Users-portal, games played on portalsDevelopers – portal. 70/30 model, tension.Developers rely of facebook today.14) http://www.tbiresearch.com/facebook-payments-could-boost-revenue-by-200-to-400-million-per-year-2010-215) http://www.pcworld.com/article/196010/sorry_zynga_farmville_needs_facebook.html
Richard – Long tail business model. Power distribution curve.This is our own adaptiation of the long tail business model to the world social network games. Very few games become extremely popular, the hits. The Long-tail refers to harnessing niche content to compete with the hits. This could threaten facebook dominance if the content is to restricted.