The document analyzes the competitive environment of the soft drink concentrate and bottling industries using Porter's Five Forces framework. It finds: 1) The threat of new entrants is high for concentrates due to low barriers but lower for bottlers due to capital requirements. 2) Rivalry is high in both industries as customers have many options. 3) Supplier power is low for concentrates but higher for bottlers who depend on concentrate producers. 4) The threat of substitutes is high given low switching costs and many alternative beverages. 5) Buyer power varies but is overall increasing with more information and retail consolidation.