Blizzard Entertainment is a video game company that aims to create the most epic entertainment experiences through fun and high quality games. Its strategy is to involve a wider audience while maintaining great quality, even if games are delayed, and foster long-term loyalty through continued engagement with customers over time.

1. ”A plan of actions to reach a certaingoal” ”How a company plans to compete with the rest of the market” What is strategi? Erik bergschöld

2. Different strategies on the market

3. Blizzard Entertainment What is theirstrategy?

4. Dedicated to creating the most epic entertainment experiences… ever. Mission statement

5. The goal of each discipline within Blizzard is to make their games as fun as possible for as many as possible. Business model Loyal customers Fun as possible Money in the longrun

6. Objective: Involve a wideraudience with their games Scope: To always have a great quality of entertainment in every single game they release. Most of their games are not for the casual players. Advantage: Customers will wait even if the game is late. Long interaction with their customers. Strategystatement