The document emphasizes the dangers of driving and the need for increased awareness through the hashtag #drivesafe2015, highlighting statistics on crashes, distractions, and fatalities. It notes key causes of accidents such as cell phone use, speeding, and alcohol, while advocating for safer driving habits to potentially save 8,000 lives. The message calls for collective efforts to reduce distractions and adhere to speed limits, along with the push to drive sober.

1. HELP US SPREAD AWARENESS BY USING THE
HASHTAG: #DRIVESAFE2015
Every year we look back to see where we can improve as a society. One of the
most dangerous parts of our lives is driving the roads that connect us to the
world. For most of us this is a risk that we cannot completely avoid. However,
there are things that each of us can do to reduce this hazard.
DANGERS ON
THE ROAD
LET’S
SAVE
8,000LIVES!

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4. THERE IS ROUGHLY
1 CRASHEVERY 10 SECONDS
- Doyle Rice, USA TODAY

5. EACH U.S. DRIVER CRASHES
AN AVERAGE OF ONCE
EVERY 10
YEARS- Doyle Rice, USA TODAY

6. MENU
25-50% OF ALL
VEHICLE CRASHES
IN THE UNITED STATES HAVE DRIVER
DISTRACTIONS AS THEIR ROOT CAUSE
- Mark Edwards, director of traffic safety of the
American Automobile Association

7. ON AVERAGE, MORE THAN
7,000 AMERICANS DIE
IN WEATHER-RELATED ACCIDENTS EVERY YEAR
ON U.S. HIGHWAYS
- Data from the Federal Highway Administration

8. SPEEDING 30% DISTRACTED
DRIVING 26%
ALCOHOL 30.8%
WHAT ARE THE
LEADING CONCERNS?
ACCORDING TO INJURY FACTS® 2014, THE THREE BIGGEST CAUSES
OF FATALITIES ON THE ROAD ARE:

9. CELL PHONE USE IS
INVOLVED IN 26 PERCENT
OF ALL MOTOR VEHICLE CRASHES
- Statistic from the National Safety Council

10. Hey Bro! Where are you?
Dude! I totally just ran
into the back of this girl’s
minivan.
You should really pay
better attention...
Dude! I only hit her cause I
was talking to you! I blame
you....FOR EVERYTHING.
Valid.
AN ESTIMATED 5%
OF CRASHES INVOLVE
TEXTINGWHILE 21 PERCENT INVOLVE DRIVERS TALKING
ON HANDHELD OR HANDS-FREE CELL PHONES
- Statistic from the National Safety Council

11. - Doyle Rice, USA TODAY
STOP GETTING
DISTRACTED
Although a higher percentage of fatal
accidents are caused by alcohol,
distracted driving accounts for 25%-50%
of all accidents on the road.
goals for 2015

12. SLOW DOWN AND
SAVE LIVES
There has long been a direct link between
speeding and accidents on the road.
Following the posted speed limit not only
is the law but dramatically reduces your
risk of crashing your car.
- Doyle Rice, USA TODAY

13. DRIVE SOBER OR PAY
THE CONSEQUENCES
For many years now there has been a
large effort directed at reducing drunken
driving. If you get behind the wheel while
under the influence and get caught, it will
cost you. The average cost of a DUI in
2014 was $12,000.
- Doyle Rice, USA TODAY

14. IN 2012, OVER:30,800 PEOPLE
WERE KILLED IN AUTOMOBILE
ACCIDENTS
ROUGHLY 26%, OR 8,000 DEATHS,
WERE THE RESULT OF DISTRACTED
DRIVERS
26%
WHAT WE CAN
ACCOMPLISH
- Doyle Rice, USA TODAY

15. Let’s save
8,000 lives
this year
#DriveSafe2015