14. Agenda
"Design thinking" is NOT
for only "THE DESIGNER".
is a set of METHOD and MINDSET
for ALL THE PEOPLE
who plans, acts, makes something.
It's not a problem that "something" is tangible
or intangible .
15. Agenda
PURPOSE
"Design" is
to improve the quality of life
for people and the planet.
Purpose of "Design Thinking" is
to build a better world,
in that new world,
everyone can "design" the society.
17. Agenda
Step１：Empathise
“To create meaningful innovations,you need to know
your users and care about their lives.”
Step２：Define (the Problem)
“Framing the right problem is
the only way to create the right solution.”
Step３：Ideate
“It’s not about coming up with the ‘right’ idea,
it’s about generating the broadest range of possibilities.”
Step４：Prototype
“Build to think and test to learn.”
Step５：Test
“Testing is an opportunity to learn
about your solution and your user.”
5Steps of Design Thinking
18. Agenda
Apply design thinking in the company
When....
There is an awareness of problem,
and there is no solution to the problem.
Need to provide the new service.
Want to run new business or project.
…etc.
19. Agenda
Can we help someone
with "THIS TECHNOLOGY" ?
Who wants "THIS PRODUCT" ?
－Don't start with the thing you have.
Design thinking starts from the
HUMAN
and think "someting" nobody had.
Differences from existing way
